Yuri Yarovoy, SVP of Growth at Medal, reveals why traditional ads fail in gaming and how to authentically engage Gen Z. With 15+ years in gaming and tech, Yuri shares strategies for leveraging user-generated content, AI-driven personalization, and ethical branding to build lasting connections.
Yuriy Yarovoy specializes in driving sustainable growth at scale. With over 15 years in the gaming and tech space, he's helped build and scale some of the industry's most successful platforms.
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Medal.tv helps millions of gamers capture, manage, and share their best gaming moments every day. Users can also watch clips from their friends and others that they've played with.
Learn More About: https://medal.tv/en
As Director of Strategic Partnerships in Edge Linking with eight years of experience, Siddesh facilitates the sales pipeline with GTM strategies through an active first-party audience worldwide. When not working, Siddesh is a sports fanatic who loves to read non-fiction and listen to music.
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