Press Release
Privy Acquires Sendlane to Strengthen Its Position as an Ecommerce Growth Platform
LOS ANGELES, Feb. 2, 2026 /PRNewswire-PRWeb/ -- Privy, the email and SMS marketing platform built for growing ecommerce brands, today announced it has acquired Sendlane, an email and SMS marketing platform recognized for its hands-on, service-first customer experience. This acquisition brings together two ecommerce-focused platforms together around a shared goal: enabling brands to grow that combine powerful, intuitive tools with hands-on human expertise. By bringing in Sendlane, following last year's acquisition of Emotive, Privy continues to lean into its approach of pairing a rapidly growing, scalable platform with personalized, human-led support, an approach largely absent from the market. This latest acquisition reflects Privy's belief that email and SMS marketing have become staggeringly complex, and that growing ecommerce brands need clearer insights and stronger human support to drive results."Sendlane grew rapidly by addressing a real gap in the market, offering hands-on, personalized support at pricing that doesn't punish brands for growing," said Alex Persson, CEO of Privy. "That combination resonated for good reason, and ultimately why Privy is picking up where Sendlane left off. We're connecting that same service-first philosophy with a platform that's had exponential growth over the past year and is built to scale with growing ecommerce brands." Ecommerce brands are turning away from overly complex tech stacks and inadequate human support. Privy serves more than 6,000 ecommerce brands and has grown revenue 300% over the past 12 months by focusing on scalable yet intuitive tools, best-in-class deliverability, and access to real human experts who understand their business. For existing Privy customers, the acquisition accelerates the company's roadmap across email and SMS. This brings faster innovation, deeper automation, and more connected reporting across onsite conversion and lifecycle marketing. "Our focus isn't on selling customers more acronyms," Alex added. "It's about delivering better outcomes and results. We're helping growing ecommerce teams do more with fewer, better-connected systems, backed by people who are invested in their success, and serve as true brand partners." Privy will continue investing in a unified platform that connects on-site conversion with lifecycle marketing, giving ecommerce brands smarter automation, deeper analytics, and fewer tools to manage. All while ensuring customers can depend on dedicated human support to achieve their goals together. Additional terms of the transaction were not disclosed. For more information, please visit www.privy.com About Privy Privy is an ecommerce email and SMS marketing platform built for growth. Trusted by thousands of brands around the world, Privy makes it easy to grow your email and SMS lists, reduce cart abandonment, and drive more sales, through its simple and intuitive ecommerce marketing platform. Privy has helped merchants generate over $7 billion in sales, empowering growing brands to compete with the biggest names in retail.
business 4 Feb 2026
StackAdapt Achieves EU–U.S. Data Privacy Framework Certification
Certification reinforces StackAdapt’s commitment to GDPR-aligned privacy standards and enables trusted cross-border data transfers for global customers TORONTO--(BUSINESS WIRE)--StackAdapt, the leading AI advertising and orchestration platform, today announced that it has achieved certification under the EU–U.S. Data Privacy Framework (DPF), a European Commission–approved mechanism that enables the lawful transfer of personal data from the European Union to participating U.S. organizations while meeting GDPR requirements. The EU–U.S. Data Privacy Framework, adopted in July 2023, provides an adequacy decision from the European Commission, allowing certified U.S. companies to receive personal data from the EU without the need for additional transfer mechanisms such as Standard Contractual Clauses. StackAdapt’s certification underscores the strength and maturity of its global privacy program and supports more seamless cross-border data flows for advertisers, publishers, and partners worldwide. “As a global advertising technology platform, responsible data use and privacy protection are foundational to how we operate,” said Pinar Ozyetis, General Counsel at StackAdapt. “Achieving EU–U.S. Data Privacy Framework certification reflects the significant investment we’ve made in privacy-by-design, transparency, and accountability, and reinforces our commitment to helping customers navigate an increasingly complex regulatory landscape with confidence.” The EU–U.S. Data Privacy Framework is the successor to the former Privacy Shield and is built on enhanced U.S. safeguards and oversight mechanisms designed to address EU data protection concerns. Certified organizations must commit to a robust set of privacy principles, including purpose limitation, data minimization, security, accountability for onward transfers, and enforceable individual rights and redress. By certifying under the framework, StackAdapt strengthens its ability to support compliant EU-to-U.S. data transfers that underpin core platform functions, including campaign delivery, reporting and measurement, fraud prevention, and platform operations, while ensuring these activities align with GDPR expectations and evolving regulatory standards. “Privacy expectations from regulators and customers continue to rise globally,” added Pinar. “This certification reduces operational friction for our EU customers and signals our long-term commitment to building privacy-forward advertising technology that balances performance, innovation, and trust.” StackAdapt will continue to monitor regulatory developments, maintain appropriate data transfer safeguards, and invest in privacy-enhancing technologies as global data protection regulations and governance standards evolve. About StackAdapt StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com.
business 30 Jan 2026
Endear Reveals How Retailers Can Retain 70% of Holiday Shoppers
NEW YORK, Jan. 28, 2026 /PRNewswire/ -- More than 202 million consumers shopped during the five-day holiday weekend from Thanksgiving Day through Cyber Monday 2025, a record, according to data from the National Retail Federation. But while foot traffic surged, retailers face a costly challenge - up to 70% of seasonal shoppers may be lost by spring. That's why today, Endear, the retail CRM for modern brands, is releasing the Endear Post Holiday Playbook, a data-backed guide designed to help brands turn seasonal shoppers into long-term customers. Drawing on more than 100 million SMS messages and 2.2 million clienteling interactions sent during Black Friday week 2025, Endear found that personalized, two-way communication drives results far beyond traditional marketing. In fact, customers who received tailored outreach from store associates directly or via personalized messages were 30 times more likely to make a purchase than those receiving marketing emails or SMS blasts. These efforts contributed to a 22% year-over-year increase in clienteling-driven revenue. "The biggest mistake in retail is treating the holiday season as a finish line," said Leigh Sevin, co-founder of Endear. "The real opportunity begins after the sale - turning seasonal shoppers into lifetime customers. The retailers who focus on strategic, 1:1 outreach, including personalized messages, thoughtful returns strategies, and ongoing engagement, are more likely to see long-term growth beyond the holiday season." Endear's playbook recommends: Segment and Prioritize Customers: Group shoppers into first-timers, VIPs, high-value, and one-time buyers for targeted outreach. Leverage Returns as Touchpoints: Encourage exchanges over refunds, simplify policies, and follow up on returns to drive repeat purchases. Personalized Follow-Ups: Check in with shoppers about recent purchases and schedule ongoing touchpoints to maintain connection. Track and Optimize: Monitor responses, sales, and engagement metrics to continually refine outreach. As the holiday shopping rush grows increasingly competitive, brands that focus on relationship-driven retail stand to gain the most. With thousands of stores using Endear and over $1 billion in attributed sales, store-led clienteling has become a defining factor in retail success. "Managing post-holiday outreach used to be chaotic, but Endear makes it simple to segment customers, follow up, and actually see which actions drive repeat purchases," said James Bishop, Director of Retail, AG Adriano Goldschmied, Inc. "Endear has helped us turn our store locations into successful sales channels, while maximizing holiday shopping traffic after the season." To download the Endear Post Holiday Playbook and see how strategic clienteling drives repeat purchases, visit https://endearhq.com/post-holiday-retention-playbook. About Endear Endear is the retail CRM for modern brands that want to build more meaningful customer relationships that drive real results. Designed for growing mid-sized brands, Endear empowers store teams with unified customer profiles backed by real-time data, seamless integrations, and AI-powered tools that make clienteling scalable and effective. By streamlining outreach across channels like text, email, and WhatsApp, Endear helps deliver personalized, high-impact customer experiences that increase foot traffic and boost sales. By making every engagement trackable and actionable, Endear is redefining retail ROI so every store becomes a performance channel and every interaction becomes an opportunity for growth. For more information, visit https://endearhq.com/.
business 29 Jan 2026
From tariffs to TikTok trends: marketing emails captured the mood of 2025
CHARLESTON, SC. —January 28, 2026 Omnisend, a leading ecommerce marketing company, analyzed 1.5 million email campaigns sent in 2025 to see how brands responded to year-shaping forces – from U.S. trade policy and viral internet trends to movies, TV shows, and iconic artists. Tariffs showed up in inboxes as trade tensions grew Trade policy featured prominently in brand communications throughout 2025. Tariffs were mentioned in 75% of all politics-themed email campaigns, making them the most common topic within this category. Alongside tariffs, 13% of emails referenced “Made in USA,” suggesting that some brands used domestic production as a selling point amid ongoing trade tensions “Trade issues are also consumer issues,” said Marty Bauer, Ecommerce Expert at Omnisend. “When tariffs affect pricing or availability, shoppers want context. Brands that explain where products are made or why costs change are responding to a more informed and more cautious customer.” TikTok trends, from Stanley Cups to Labubus moved from feeds to inboxes Viral internet trends also played a big role in email marketing in 2025, with a small number of trends accounting for most mentions. Stanley Cup references made up 54% of all TikTok-trend-related email mentions, far surpassing other internet-driven topics. Labubu followed with 19%, while Dubai chocolate accounted for 8%. Beyond specific viral products, brands also leaned into the internet's favorite ingredients. “Protein” appeared in 7,663 email campaigns, compared to 2,426 mentions of “matcha.” “Internet trends help brands stay part of the conversation, but only if there’s a clear fit,” said Bauer. “Using a viral reference just to sound trendy rarely works. Protein is often used to signal performance, while matcha is tied to wellness and aesthetics. Picking one over the other shapes how customers think about the product, not just what it does.” Pop culture continued to be an effective way to capture attention In music-related emails, Drake was the most referenced artist, appearing in 33% of campaigns, followed by Coldplay (18%) and Beyoncé (15%). Movies and TV shows also featured heavily. Batman led movie-related mentions, accounting for 19% of campaigns, while TV references were split between comfort viewing and darker narratives, with Bluey (29%) and Black Mirror (17%) leading mentions in their category. “Pop culture gives brands instant recognition,” Bauer said. “In a crowded inbox, familiar artists, characters, and shows help brands connect without needing to explain the reference. That reliability still matters, even as trends change.” Methodology Omnisend analyzed 1.5 million individual marketing email campaigns sent through its platform in 2025. By tracking how often specific keywords appeared, Omnisend identified the trends highlighted in this release. More info: https://www.omnisend.com/email-fun-facts-year-in-review-2025/ About Omnisend Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more – all without the exaggerated cost. Email & SMS marketing shouldn’t require a PhD. That’s why 150,000 customers trust Omnisend’s powerful, easy-to-use platform. For further information, please contact: Matas Duda, Senior PR Specialist, matas.d@omnisend.com
advertising 28 Jan 2026
Databricks Appoints Jeremy Cooper as VP of Marketing in Asia Pacific & Japan to Accelerate Next Phase of Growth
Sydney, Australia — January 27, 2026 — Databricks, the Data and AI company, has appointed Jeremy Cooper as Vice President of Marketing in Asia Pacific & Japan (APJ), further strengthening its leadership bench as the company continues its growth momentum across the region. His appointment underscores Databricks’ commitment to meeting surging demand for data and AI in APJ. Jeremy brings more than 20 years of experience as a global marketing leader across high-growth cloud and enterprise software companies. Most recently, he led Marketing for Amazon Web Services (AWS) across Asia Pacific and Japan, where he oversaw regional go-to-market strategy and drove strong pipeline and growth across enterprise, public sector, partner and startup segments. Prior to AWS, Jeremy held senior global marketing leadership roles at Salesforce, Google and LinkedIn, where he helped build category-defining brands and scale global go-to-market programs. This combination of deep cloud expertise and global brand-building experience positions him to help Databricks capture the next wave of AI-driven growth in APJ. Based in Australia, Jeremy will lead APJ marketing strategy and execution, expanding Databricks’ presence and driving revenue growth and pipeline generation across the region. “Jeremy’s appointment comes at a pivotal moment for Databricks and our customers in Asia Pacific & Japan,” said Joseph Puthussery, Vice President of Global Demand Generation & Field Marketing, Databricks.“He brings a rare mix of deep cloud experience, brand-building expertise, and a great blend of regional and global experience that will be instrumental as we help more organisations in APJ unify and scale their data and AI. I’m excited to partner with Jeremy as he builds a world-class marketing organisation in APJ and accelerates the next phase of our growth in this strategically important region.” “AI is driving the most profound technology shift since the advent of the cloud, and Databricks is at the heart of it, helping organisations turn data into true intelligence,” said Jeremy Cooper, Vice President of Marketing, Asia Pacific & Japan, Databricks. “What drew me here is the opportunity to help customers build systems of intelligence on the Databricks Data Intelligence Platform, which unifies AI apps, analytics and agents, so every team can work with trusted data, move faster, and make smarter decisions. I’m excited to partner with our teams, customers and ecosystem across APJ to turn data into intelligence and intelligence into action.”
business 27 Jan 2026
5WPR Named Agency of Record for Bedsure Pet
NEW YORK, Jan. 26, 2026 /PRNewswire/ -- 5W PR, one of the largest independently owned PR and digital marketing firms in the U.S., today announced it has been named Agency of Record for Bedsure Pet, a leading pet essentials brand known for combining comfort, functionality, and modern design. Bedsure Pet is recognized for its high-quality, feature-rich pet products designed to support pets' well-being through supportive, calming, cooling, and warming solutions. Since its inception in 2019, the brand has generated over $415 million in global Amazon sales and sold more than 11 million units, cementing its position as a top-performing brand in the pet category. As part of the partnership, 5W will lead an integrated pet product PR and marketing program for Bedsure Pet to sharpen its positioning, campaign strategy, and messaging. The scope includes proactive media outreach, custom pitch development, newsjacking, press releases, award strategy and submissions, and ongoing account management and reporting. "Bedsure Pet has built a strong foundation around quality, comfort, and timeless aesthetics," said Marijana Gucunski, Executive Vice President, Consumer Lifestyle at 5W. "Our team is excited to help sharpen its positioning in the pet category, drive meaningful media coverage, and further establish the brand as a trusted name among pet parents." Through this engagement, 5W will focus on bolstering Bedsure Pet's credibility across national media, while aligning storytelling with the brand's broader growth and marketing objectives. For more information about Bedsure's pet products, visit its official website or Amazon brand store. For more information about 5W, visit www.5wpr.com. About 5W5W is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO, GEO). In addition to its business accolades, 5W was named to the Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers. About Bedsure PetBedsure Pet is a leading pet essentials brand with a mission to deliver the highest-quality comfort, paired with elevated design, across a broad range of products for pets of all ages, breeds, and sizes. Since launching in 2019, the brand has generated over $415 million in global Amazon sales and sold more than 11 million units, with multiple products ranking as Amazon Best Sellers across dog and cat categories. Offering pet beds, blankets, mats, cat cubes, and more, Bedsure Pet delivers supportive, calming, cooling, and warming solutions that promote well-being and meet the diverse needs of pets while seamlessly fitting into modern homes. For more information, visit Bedsure Pet's official website or Amazon brand store. Stay in touch with Bedsure Pet on social media: @bedsurepet.
business 27 Jan 2026
RainFocus Introduces RainFocus Nexus, a Secure, Cloud-Agnostic System of Specialized AI Agents to Act As Teammates to Event Marketers
LEHI, Utah, January 20, 2026 – RainFocus™, provider of the next-generation event marketing platform, today announced RainFocus Nexus, an intelligent collaboration system for event marketing workflows. Unveiled during the keynote address at RainFocus’ annual flagship event, INSIGHT, the framework introduces a proprietary orchestration and context layer to the RainFocus platform that empowers specialized AI agents to act as teammates to event marketers, planners, and sales reps. RainFocus Nexus represents a paradigm shift from a modular feature set of tools with which users click buttons to configure rules to a modular augmented workforce with which users set goals and the platform configures itself. This process incorporates a Human-in-the-Loop (HITL) approach for continued governance and control. The framework champions an open, interconnected future, rejecting the “walled garden” approach in favor of an ecosystem-first design. RainFocus Nexus allows for interoperability, built on open standards like the Model Context Protocol (MCP) and A2A (Agent-to-Agent) communication. It enables organizations to “bring their own infrastructure” via its cloud-agnostic approach and plug RainFocus Nexus agents into their existing enterprise stacks. RainFocus Nexus is defined by a three-tiered architecture that bridges strategy and execution, transforming event management from a passive system of record into an augmented, autonomous workforce. The Orchestration Layer: Specialized agents in this modular set are each designed for specific jobs to be done within the event lifecycle. Agents available today for select clients: Configuration Agent: Automates complex setup workflows such as registration and branding, reducing time-to-launch by up to 50%. Concierge Agent: Serves as a personal guide for attendees, handling scheduling, wayfinding, and recommendations in real time. Agents available in the near future: Growth Agent: Accelerates pipeline by identifying high-value targets, personalizing outreach, and instantly delivering buying signals to sales and demand gen teams. On-Site Agent: Provides event teams with a real-time pulse on critical event metrics and assistance with event operations through agentic decision-making support. Integration Agent: Orchestrates data flow and connectivity across the wider martech and revops stacks, ensuring event marketing data is acted on immediately. 2.The Context Layer: This underlying intelligence layer translates raw data into “operational intuition” by moving beyond simple datasets. It understands between the lines and supports decision-making with a real-time pulse on attendee sentiment and event program requirements. 3. The System of Record: The data substrate that powers RainFocus Nexus is made possible through RainFocus Modules (Attendee, Content, Exhibitor, On-Site, Insight, Sales) and the Global Attendee Profile. It acts as the single source of truth for event marketing, feeding existing martech and revops stacks. What RainFocus Executives Are Saying: Marius Milcher, VP of Platform Strategy and AI: “We’re charting the evolution from a static ‘system of record’ to a dynamic ‘system of context.’ Central to this vision is the architecture of a dedicated Context Layer designed to understand and support the ‘messy middle’ involved in events marketing orchestration. By laying this foundation, we enable agents to become intuitive teammates for your planners, marketers, and sales reps — proactively anticipating the next best action to turn your event into a responsive growth engine.” JR Sherman, CEO: “From the beginning, we’ve highlighted the importance of real-time unified data, especially given the vast amounts of first-party behavioral insights gleaned through a multitude of formats across the event marketing channel. RainFocus Nexus is built on top of the RainFocus platform, enabling customers to leverage our integrated and consolidated architecture as a single source of truth to power our AI agents as well as theirs. Together, we’re placing customer journey optimization well within reach.” Ashleigh Cook, CMO: “We have the benefit of understanding the entire customer journey across multiple systems. Our agents are equipped with the right context for real-time situational awareness, enabling them to act proactively to automate complex workflows, offer scalable attendee personalization, signal sales and marketing teams to accelerate pipeline opportunities, and more. We’re shifting from ‘AI as a feature’ with isolated tools like chatbots to ‘AI as a workforce’ with integrated agents.” Brian Gates, SVP of Industry Strategy: “The key differentiator is that RainFocus Nexus was designed for the agentic web, ensuring interoperability, governed autonomy, and vendor neutrality. Our users gain a near limitless superpower to architect experiences at unprecedented scale. Their ability to accelerate lifetime value, exponentially grow loyalty, and be hyper-focused on the quality of engagement will usher in a new era of experiential marketing.” Additional RainFocus Announcements at INSIGHT: Sales Module: The Sales Module connects sales, events, and marketing around the same audience, data, and outcomes to close any visibility and communication gaps between teams. It enables sales leaders to track sales activities relative to sales goals. Events move from being isolated moments to becoming true revenue engines. RainFocus Webinars: Most organizations still manage webinars separately from their event strategy. RainFocus Webinars introduces two new, connected capabilities: webinars built into Base Module for recurring standalone programs, and embedded virtual and hybrid session technology for large, multi-track events. Both are run on the RainFocus platform; use the same data model, governance, and branding; and flow into the Global Attendee Profile. Meetings: Designed for sales teams, event teams, and executives to create measurable moments that drive business outcomes without logistical chaos. Hosts can manage availability, rooms, locations, and approvals in one place. Sales can request, reschedule, and prepare without spreadsheets or side emails. Event teams can keep control while removing friction for everyone involved. To learn more, visit rainfocus.com.
events 21 Jan 2026
Digital Remedy Taps Matthew Fanelli as Chief Revenue Officer
NEW YORK, NY – Jan 20, 2026 – Digital Remedy, a programmatic media partner for brands and agencies, today announced the appointment of Matthew Fanelli as Chief Revenue Officer (CRO). In this role, Fanelli will oversee the company’s commercial strategy, revenue operations, and go-to-market execution as Digital Remedy continues to expand its performance-driven platform and deepen client partnerships. As media ecosystems grow more fragmented, Digital Remedy is focused on unifying performance intelligence across channels – moving beyond siloed, post-campaign reporting toward always-on measurement tied directly to business outcomes. The company’s platform is designed to give brands and agencies a holistic view of performance across an increasingly complex media mix. Fanelli brings more than 20 years of experience in digital advertising, with expertise across programmatic media, data strategy, and performance marketing. As CRO, he will align sales, client strategy, and partnerships to expand Digital Remedy’s performance-first approach – helping marketers drive greater accountability, transparency, and measurable ROI across channels, and scale its commercial growth across key verticals. “Matt brings the exact combination of leadership, market knowledge, and execution focus that we need at this stage,” said Martin Kristiseter, CEO of Digital Remedy. “As performance expectations rise and media environments become more complex, our clients need a partner that can unify strategy, activation, and measurement in real time. Matt’s leadership strengthens our ability to deliver that clarity and expand our performance-first approach across the market.” Digital Remedy has built a DSP-agnostic performance platform designed to unify measurement across programmatic, social, online video, and search. By delivering a single, integrated view.
advertising 21 Jan 2026
Coegi Appoints Chris Kotyck as EVP of Digital Operations
TORONTO, January 20, 2026 — Coegi, a leading digital media agency owned by True Independent Holdings (TIH), today announced the appointment of Chris Kotyck as Executive Vice President of Digital Operations. Based in Canada, Kotyck will oversee programmatic and social operations for Coegi, working closely with clients including TJX Companies, Moderna, and others. In this newly structured role, Kotyck will report to Tessa Ohlendorf, President, North America, and will be instrumental in scaling Coegi’s operations across both the United States and Canada while expanding its partnerships as a managed service provider to other agencies and direct clients. “Chris brings exceptional programmatic expertise, investment management capabilities, and a proven track record of building and leading high-performing teams,” said Tessa Ohlendorf, President, North America at Coegi. “His growth-focused mindset and deep understanding of partnership management will be invaluable as we continue to expand our capabilities and deliver innovative solutions for our clients across North America.” Kotyck brings more than 15 years of experience managing high-performing teams, with a focus on identifying and commercializing consultative ways of working. Most recently, he led media operations at .Monks Canada, where he drove significant revenue growth through service optimization, maintained minimal client churn, and achieved employee retention in the low single digits annually. Prior to .Monks, Kotyck helped establish and scale Dandelion Inc., one of Canada’s original Google Marketing Platform resellers. He also has extensive leadership experience on the publisher side, having launched programmatic, search, and social services and revenue streams at PostMedia and Rogers. “I’ve worked with Tessa for years at MightyHive/.Monks, and the opportunity to revisit that partnership at Coegi is a dream,” said Kotyck. “With the increasing democratization of digital media, the complementary opportunities of AI, and the overall evolution of the industry, there’s a massive opportunity for Coegi to provide and augment services that our clients need. The structure and team at Coegi is primed to help our clients take advantage of the many opportunities in front of them.” The appointment reinforces True Independent Holdings’ commitment to strengthening its leadership team with proven industry talent who can drive growth and innovation across its portfolio of agencies. “Chris’s appointment is a strategic investment in Coegi’s continued growth and operational excellence,” said Jack Miller, CEO of True Independent Holdings. “His expertise in programmatic operations, combined with his collaborative leadership style and growth mindset, makes him the ideal leader to expand our capabilities in Canada while strengthening our position across North America. We’re excited to have him join the team.” This strategic move builds upon TIH’s joining the Meet The People (MTP) group of agencies, which has enhanced the company’s ability to serve clients across North America through its expanded network of specialized agencies. Kotyck officially joined Coegi on January 12, 2026. ABOUT COEGI Coegi is a premier, independent digital media agency focusing on programmatic media and AI integration for agencies and brands across the globe. Founded in 2014, Coegi leverages technology, machine learning, and top-tier talent to offer clients a better way to buy digital advertising. The company has been recognized as one of Adweek’s Fastest Growing Agencies, one of Inc’s 2023 Best Workplaces, and one of AdExchanger’s Top 50 Programmatic Power Players. Coegi is a subsidiary of True Independent Holdings (TIH) and part of the Meet The People (MTP) group of agencies. ABOUT TRUE INDEPENDENT HOLDINGS True Independent Holdings is one of North America’s leading independent media advertising groups with capabilities that span strategy, media, data, analytics, digital, social and content development across its award winning agencies True Media, True Media Canada, Swell Media, Coegi and RADaR. Collectively, its companies provide marketers with the ability to collaborate and access best-in-class media services by leveraging technology, data analytics, and a deep understanding of consumer behavior in order to help grow business for clients. Its structure enables the agencies in our portfolio to exist independently, grow entrepreneurially, yet collaborate when needed to meet client needs. This integrated approach ensures our clients receive more holistic and effective solutions in less time, from true experts. ABOUT MEET THE PEOPLE Meet The People is an international group of unified but independent agencies bringing together key marketing services under one umbrella, allowing for fully integrated but deeply specialized solutions, from Creative and Design to Activation and Measurement. Backed by Innovatus Capital Partners, LLC, Meet The People is deeply committed to the idea that people are at the core of any organization and drive success, and that advertising works best when clients have access to expertise and deep talent.
business 20 Jan 2026
VIOOH partners with Atmosphere TV to unlock programmatic access to largest streaming TV platform for businesses
15 January 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America and Australia.The partnership delivers access to over 60,000 venues generating more than 1 billion monthly impressions across restaurants, bars, gyms, airports, hotels and other high-traffic business locations. Atmosphere TV reaches over 150 million monthly viewers with more than 30 channels of audio-optional, brand-safe content.With over 85% market share in North America's place-based streaming sector, Atmosphere TV's network spans restaurants, bars, gyms, airports, hotels, offices buildings, and other high-traffic, high-dwell-time locations. The platform delivers a compelling value proposition for advertisers seeking to reach consumers in high-dwell time environments, with average viewing times at 40 minutes. Atmosphere TV-enabled venues experience a 40% increase in visits during major sporting events, demonstrating the platform's ability to capture audiences during premium viewing moments.“Atmosphere TV opens up a completely new advertising opportunity - reaching audiences in the moments when they're relaxed, engaged and spending quality time in venues they've actively chosen to visit,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “With 40+ minute average dwell times and 100% viewable, non-skippable inventory, advertisers can connect with consumers who are genuinely attentive. The programmatic capabilities we're bringing to this partnership mean brands can target by venue type, location and even activate around live sporting events - it's place-based advertising at its most sophisticated.”“Partnering with VIOOH brings a new level of programmatic sophistication to our offering," said Ryan Spicer, Chief Revenue Officer at Atmosphere TV. "Our platform already delivers exceptional reach and engagement for advertisers. Now, through VIOOH's technology and global marketplace, brands can access our inventory with the flexibility and precision that VIOOH programmatic enables, from preferred deals to programmatic guaranteed. This makes it easier than ever for advertisers to reach active consumers who are already out and primed to spend.”Through programmatic buying via VIOOH's supply-side platform, 100% of Atmosphere TV inventory is now available with comprehensive targeting capabilities including content, audience, geo, context and business type, tentpole events and live sports with radius targeting and first and third-party data integration. The platform accepts video with durations from six to 90 seconds, and offers flexible buying options including preferred evergreen deals, first-look private auctions and programmatic guaranteed.
business 15 Jan 2026
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