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Enteractive Partners with Optimove to Revolutionize iGaming Player Engagement

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Enteractive Partners with Optimove to Revolutionize iGaming Player Engagement

Enteractive Partners with Optimove to Revolutionize iGaming Player Engagement

GlobeNewswire

Published on : May 15, 2024

Joint clients will utilize Enteractive’s one-to-one channel to boost player retention, help identify problematic gambling issues, and add a personal touch to marketing

Enteractive and Optimove collaborate to empower iGaming operators with personalized player engagement strategies. By integrating human interaction into Optimove's CRM Marketing suite, Enteractive enhances player retention and addresses problematic gambling behavior with a hands-on approach.

  1. Strategic Partnership Overview:

    • Enteractive's outbound calling expertise complements Optimove's CRM Marketing channels suite.
    • The partnership focuses on boosting player retention and addressing problematic gambling through personalized interactions.
  2. Enteractive's Contribution:

    • Enteractive helps operators improve player retention, increase lifetime value, and tackle problematic gambling issues with personalized communication.
    • Their robust technology platform facilitates personalized engagement from dialing to deposit confirmation.
  3. Application Examples:

    • Enteractive's outbound calls channel serves two key purposes: player reactivation and identification of problematic gambling behavior.
    • Personalized advice and support are provided to players displaying signs of problematic gambling, enhancing responsible gaming efforts.
  4. Optimove's Perspective:

    • Dan De Souza, Director of iGaming Partnerships at Optimove, emphasizes the importance of human touch in player reactivation and addressing gambling issues.
    • The partnership introduces a significant marketing channel, complementing Optimove's CRM Marketing platform for enhanced player connections.
  5. Aligning Capabilities:

    • Pedram Padidar, Enteractive COO, highlights the synergy between Enteractive's services and Optimove's CRM Marketing functionalities.
    • Combining Enteractive's established services with Optimove's advanced CRM capabilities offers a comprehensive marketing tool for player reactivation.
  6. About Optimove:

    • Optimove is the leading Customer-Led Marketing Platform used by iGaming operators.
    • Its CRM Marketing Solution provides unified player data, AI-led multichannel orchestration, and measurable incrementality for promotions and campaigns.

The partnership between Enteractive and Optimove signifies a significant advancement in iGaming player engagement strategies. By integrating human interaction into Optimove's CRM Marketing platform, operators can enhance player retention and responsible gaming efforts, ultimately creating a more personalized and impactful player experience.