Harmony Direct – First of Several Harmony Product Innovations – Bringing Transparency, Efficiency, & Sustainability to the CTV Supply Path

Assembly, CMI Media Group, PMG, & Roku Among First Launch Partners

Innovid, a leading independent software platform for connected TV advertising, unveils its Harmony initiative aimed at transforming the connected TV advertising ecosystem. With the launch of Harmony Direct, the first product innovation under the initiative, Innovid seeks to streamline the supply path, increase transparency, and reduce carbon emissions, fostering a more sustainable and efficient advertising landscape.

Key Features of Innovid's Harmony Initiative:

1. Streamlined Supply Path:
   - Harmony Direct optimizes the supply path for guaranteed, non-biddable connected TV media, removing friction points and increasing revenue opportunities for publishers.
   - Eliminates additional technology "hops," fees, and energy waste, ensuring more advertiser dollars go toward working media.

2. Increased Efficiency and Transparency:
   - Empowers advertisers, agencies, and publishers with actionable insights and greater control over their advertising campaigns.
   - Improves data fidelity, transparency, and fill rates, while reducing risks of latency and fraud.

3. Sustainability Focus:
   - Addresses environmental concerns by reducing carbon emissions associated with advertising supply chain operations.
   - Supports industry-wide efforts to minimize energy waste and promote sustainability.

Industry Perspectives:
   - Bill Duggan, Group Executive Vice President at ANA, emphasizes the importance of control and transparency in advertising supply chains.
   - John Osborn, U.S. Director at Ad Net Zero, underscores the role of reducing emissions in creating a more sustainable advertising industry.
   - Sam Bloom, Head of Partner Strategy at PMG, highlights the benefits of a cleaner supply path for advertisers and audiences alike.
   - Miles Fisher, Senior Director at Roku, emphasizes the importance of transparency and control for buyers and sellers in the connected TV advertising ecosystem.

Launch Event:
   - Innovid will unveil its Harmony initiative at the Connected Vision: Bringing Harmony to CTV launch event at the New York Stock Exchange, featuring industry leaders and experts.
   - The event will be streamed live, showcasing Innovid's commitment to transforming the connected TV advertising landscape.

Innovid's Harmony initiative represents a significant step forward in optimizing the connected TV advertising ecosystem. With Harmony Direct and a focus on efficiency, transparency, and sustainability, Innovid empowers advertisers, agencies, and publishers to create better ad experiences while driving positive environmental impact. Explore Innovid's Harmony initiative and join the movement toward a more sustainable and efficient connected TV advertising future.

Company adds critical hire to executive team and exceeds $200M+ ARR milestone amid surging demand for AI-enabled search and market intelligence

AlphaSense, a leading market intelligence and search platform, announces the appointment of Heather Zynczak as Chief Marketing Officer and surpasses $200M in Annual Recurring Revenue (ARR). With Zynczak's extensive experience in driving marketing efforts at high-growth technology firms and AlphaSense's rapid growth trajectory, the company is poised to expand its global reach and enhance customer engagement.

Key Points:

1. Appointment of Heather Zynczak:
   - Zynczak brings over 25 years of experience in marketing roles at high-growth and pre-IPO technology and SaaS companies.
   - Her previous roles include CMO positions at Domo and Pluralsight, where she played key roles in driving revenue growth and brand awareness.
   - Zynczak's expertise in leading marketing efforts at IPO-scale companies will support AlphaSense's growth strategy and expansion into new markets.

2. AlphaSense's Growth Trajectory:
   - AlphaSense surpasses $200M in ARR, doubling its previous $100 million ARR figure announced in June 2022.
   - The company's innovative AI and search capabilities are now utilized by over 4,000 enterprise customers, including a majority of the S&P 500.
   - Recent milestones include the opening of a new Singapore hub to expand in the APAC region, a $100 million Series D investment led by Alphabet's CapitalG, and a $150M Series E funding round led by BOND.

3. Strategic Focus on Marketing:
   - Zynczak will lead AlphaSense's global marketing initiatives, focusing on customer engagement, brand awareness, and revenue growth.
   - Her strategic mindset and experience in driving revenue growth at IPO-scale companies will align marketing efforts with the revenue organization for continued success.

4. Vision for AlphaSense:
   - Zynczak emphasizes AlphaSense's mission to remove uncertainty from decision-making and its unique product offerings, AI technology stack, and blue-chip customer base.
   - She is excited to contribute to AlphaSense's growth trajectory and build a globally recognized brand known for driving rapid growth and innovation in market intelligence.

Heather Zynczak's appointment as Chief Marketing Officer and AlphaSense's surpassing of $200M in ARR mark significant milestones for the company's growth journey. With Zynczak's leadership and expertise, AlphaSense is well-positioned to continue its expansion, drive revenue growth, and solidify its position as a leader in market intelligence and search solutions.

Nonprofits and fundraisers can now establish their online presence, collect donations, attract donors and manage their entire operation from a versatile and cost-effective, all-in-one platform 

Wix.com Ltd. has introduced Wix Donations, a dedicated online platform designed for collecting donations from nonprofits, individuals, and businesses. With the fundraising market projected to reach $845.15 billion by 2030, Wix Donations responds to the escalating trend of online giving with its comprehensive features tailored for fundraisers worldwide.

Integrated with Wix's website builder, Wix Donations offers users a powerful tool to create compelling donation campaigns and manage contributions seamlessly. Key features include:

1. Easy Donation Web Pages: Leveraging Wix's user-friendly web design capabilities, users can create high-quality and unique donation web pages effortlessly.
   
2. Professional Campaign Management: The Wix Donations dashboard enables users to manage multiple campaigns simultaneously with ease.

3. Secure Payment Options: Users can connect with various payment providers, digital wallets, and debit/credit cards to receive donations securely, including options for one-time and recurring donations.

4. Real-Time Analytics: Track campaign performance with real-time analytics and insights, allowing data-driven decisions to optimize fundraising efforts.

5. Promotion Capabilities: Utilize Wix's advanced SEO, social media, and email marketing tools to effectively promote campaigns.

6. Complete Business Solutions: Expand fundraising potential with Wix's Business Solutions, including Wix Events, Wix Blogs, and Wix eCommerce, facilitating fundraising events, community engagement, and merchandise sales.

Oren Inditzky, VP and GM of Online Stores and Donations at Wix, highlights the platform's simplicity, versatility, and cost-effectiveness in empowering fundraisers. Wix Donations streamlines the entire donation collection process, allowing fundraisers to exceed financial goals and promote causes without the complexity of multiple platforms.

Bloomreach, renowned for its e-commerce personalization platform, announces an expanded partnership with Google Cloud to elevate Bloomreach Discovery, its AI-powered search and merchandising solution. With over 15 years of experience in driving e-commerce success through its proprietary AI, Loomi, Bloomreach aims to revolutionize product discovery with the integration of Google's Gemini models and Vertex AI platform.

Google Cloud's Global Director of Retail & Consumer Strategy & Solutions, Paul Tepfenhart, commends Bloomreach's commitment to enhancing customer experiences and boosting retailer conversion rates through the utilization of Google's AI.

The collaboration will enrich Bloomreach Discovery with advanced generative AI from Google Cloud, amplifying its existing capabilities across various domains:

1. Recall: Enhanced search relevance powered by a blend of deep semantic understanding from Bloomreach and vector technology from Google Cloud, facilitating improved relevance, personalization, and cost-effective search strategies.

2. Ranking: Customizable search rankings aligning with user behavior and revenue optimization, surpassing standard ranking AI for superior results.

3. Conversational: Leveraging Gemini models for conversational shopping assistants, enabling natural language search queries and cross-channel engagement.

4. Merchandising: Automation of manual tasks and optimization of site search to empower merchandisers in driving business impact.

5. Personalization: Tailored personalization based on customer segment or individual preferences, leveraging Bloomreach's unique combination of customer and product data.

Businesses can further tailor these models through Bloomreach's intuitive interface, ensuring control over product discovery. Additionally, since Discovery is built on Google Cloud and available on Google Cloud Marketplace, businesses can optimize costs and achieve rapid ROI.

Raj De Datta, co-founder and CEO of Bloomreach, emphasizes the transformative potential of AI in e-commerce and expresses excitement about the new possibilities arising from the collaboration with Google Cloud.

Zero data movement for large consumer brands increases timeliness, security, and flexibility of marketing campaigns

MessageGears, a leading cross-channel engagement platform for large consumer brands, announces an expanded partnership with Snowflake, the Data Cloud Company, leveraging Snowpark Container Services to enhance data-driven marketing capabilities. By integrating MessageGears within Snowflake, marketers gain the ability to execute campaigns more efficiently, bolster security measures, and adapt to evolving buyer behaviors, all within the confines of the Data Cloud.

Taylor Jones, Chief Customer Officer at MessageGears, emphasizes the transformative impact of this collaboration on consumer brands leveraging the Snowflake platform. With MessageGears operating within Snowflake using Snowpark Container Services, marketers can leverage the platform without any data leaving Snowflake's secure environment, enabling them to harness larger datasets and execute more complex analyses at a faster pace and with enhanced security.

Snowpark Container Services, a fully managed container offering by Snowflake, enables users to deploy, manage, and scale containerized services and functions seamlessly within the security and governance framework of Snowflake, all while eliminating the need for data movement.

Key Benefits for Customers Include:

1. No Data Mapping: Marketers can analyze, model, and explore data within Snowflake's secure and governed environment without the need for complex data mapping.
   
2. Fully Managed Environment: Maintenance-free infrastructure ensures minimal effort in creating and managing clusters for service applications.
   
3. Integrated Security: Applications running in Snowpark Container Services seamlessly integrate with Snowflake's security features, ensuring enhanced data protection.
   
4. Zero Data Movement: By running directly on data within Snowflake, MessageGears eliminates the need for data movement, ensuring seamless connectivity and enhanced security.

Onil Gunawardana, Head of Product Management at Snowflake, highlights the significance of this collaboration in providing consumer brands with unparalleled access to their data. By harnessing the capabilities of Snowflake's secure and governed environment, the MessageGears app streamlines operations and enhances security, exemplifying Snowflake's commitment to innovation in the data-driven landscape.

Next-generation Identity Match and ID Document Verification tools set a new standard in identity theft and fraud protections for businesses and their customers 

Everyware, renowned for its expertise in customer engagement, billing, and payments, introduces its cutting-edge Identity Verification Solutions suite aimed at addressing the growing menace of payments fraud and enhancing customer confidence in digital transactions. This comprehensive suite, comprising Identity Match and ID Document Verification tools, offers indispensable security measures seamlessly integrated into digital transactions, catering to the evolving needs of leading businesses.

Recent statistics reveal a staggering 70% increase in fraud losses observed by 92% of U.S. businesses, underscoring the urgent need for robust online customer identification strategies. With cybercriminals employing increasingly sophisticated tactics, both businesses and consumers demand proactive defenses in every payment interaction. Everyware's Identity Verification Solutions address these pressing security needs by embedding advanced security measures into digital invoicing and payment processes, instantly placing transactions on hold if verification fails. These critical solutions not only safeguard financial transactions but also underscore a business' commitment to data security, fostering trust among customers.

Austin Talley, Founder and CEO of Everyware, emphasizes the imperative for businesses to fortify themselves against identity theft and fraud amidst the escalating cybercrime landscape. Everyware's augmented Identity Verification Solutions not only offer enhanced protection but also ensure seamless, secure, and consistent user experiences across digital financial interactions.

Key Components of Everyware's Identity Verification Solutions Suite:

1. Identity Match: This tool conducts instantaneous verification against Everyware's extensive U.S. census and credit bureau dataset. Integrated into digital invoice payment processing, Identity Match either holds transactions without verified identities or monitors them closely.

2. ID Document Verification: Businesses can guide customers through a secure mobile interface for scanning and reviewing identification documents like driver's licenses or passports via a secure link sent through text.

3. Identity Liveness Check: Companies can request real-time selfie captures for biometric matching against original identification documents, enhancing verification accuracy and security.

Everyware's comprehensive suite of Identity Verification Solutions empowers businesses to proactively combat payments fraud while ensuring a seamless and secure digital payment experience for customers.

This long-awaited partnership allows sales teams to match accounts researching their product(s) on TrustRadius with decision maker contact information in the ZoomInfo Sales platform. Hello relevant targeting and deal acceleration. 

TrustRadius and ZoomInfo announce a game-changing integration that combines ZoomInfo's contact-level intelligence with TrustRadius' downstream intent data, revolutionizing sales and marketing outreach for businesses. This collaboration, facilitated through the ZoomInfo Sales platform, promises to redefine how organizations identify, target, and engage with in-market buyers, marking a significant milestone in the industry.

The partnership between TrustRadius and ZoomInfo signifies a transformative shift, empowering organizations to bid farewell to revenue anxiety. Leveraging the unique strengths of both platforms, go-to-market teams can enhance the precision of their sales outreach to buyers actively researching their product or competitors'.

James Roth, Chief Revenue Officer at ZoomInfo, emphasizes the accessibility of data-driven selling enabled by ZoomInfo and TrustRadius. With buyers increasingly conducting independent research, sales teams face the challenge of staying on their radar. However, with ZoomInfo's leading data combined with TrustRadius' intent data, sellers gain the ability to pinpoint the right contacts at interested companies, deliver personalized messaging at the optimal time, and expedite deal closures.

The integration of TrustRadius' downstream intent data within ZoomInfo Sales unlocks pivotal use cases, including prioritizing outreach to high-value, in-market contacts at target accounts and proactively addressing churn by identifying customers researching alternative technologies. Additionally, teams can leverage TrustRadius' insights to enhance upsell and cross-sell opportunities.

Sinehan Kerman, Senior Director of Global Revenue Operations at TIS (Treasury Intelligence Solutions), highlights the efficiency gains achieved with the integration, streamlining manual processes and enabling teams to focus on engaging prospects and customers.

Vinay Bhagat, Founder and CEO of TrustRadius, underscores the transformative potential of combining ZoomInfo's contact-level intelligence with TrustRadius' intent data, making buyer signal identification more precise and actionable. This partnership promises to drive revenue growth and maximize ROI by empowering teams to engage actively researching buyers and win deals faster.

Performance marketing software company Phonexa has announced a new groundbreaking integration and partnership with Fast Debt that improves the quality of leads for mutual clients by providing deeper insights in real time around consumer analysis, risk assessment, and data compliance. 

Fast Debt is a financial marketing technology firm that specializes in consumer finance solutions. Through the integration, lead buyers and sellers will now have increased and sophisticated decision logic to accept or reject leads in real time based on the new consumer analysis data made available to them.

The built-in solution gives lead buyers and sellers operating in high-consumer traffic industries like debt, finance, mortgage, home services, and insurance services, among others, a formidable fraud-free front to operate in real time.

Fast Debt will be integrated with Phonexa's lead tracking and distribution product LMS Sync. This is the first-of-its-kind web leads integration for Fast Debt. 

A separate integration for call leads in Phonexa's call tracking and distribution product Call Logic is also in the works with Fast Debt, which makes Phonexa the first lead management and call tracking platform to offer Fast Debt's consumer analysis in real time.

"Our partnership with Phonexa is instrumental in improving the entire consumer finance industry," said Cyrus Pan, CEO of Fast Debt. "In our eyes, everything starts and stops with the consumer. Fast Debt's marketing technology helps match consumers with the best available options while increasing lead value exponentially for partners. This solution will become the new industry standard." 

"This partnership and integration with Fast Debt is a groundbreaking development for lead buyers and sellers because they're now armed with new insights to make better decisions around their leads," said Jeffrey Schaffer, Chief Operating Officer of Phonexa. "We're incredibly excited for Phonexa clients to leverage these new solutions and offerings around consumer analysis, risk assessment, and data compliance. The forthcoming Fast Debt integration for call leads is imminent, allowing Phonexa to further separate itself from the competition and provide immense value to customers using Phonexa's comprehensive performance marketing suite."