MessageGears Deepens Partnership with Snowflake for Enhanced Data-driven Marketing | Martech Edge | Best News on Marketing and Technology
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MessageGears Deepens Partnership with Snowflake for Enhanced Data-driven Marketing

cloud technology data management

MessageGears Deepens Partnership with Snowflake for Enhanced Data-driven Marketing

MessageGears Deepens Partnership with Snowflake for Enhanced Data-driven Marketing

PRWeb

Published on : Apr 10, 2024

Zero data movement for large consumer brands increases timeliness, security, and flexibility of marketing campaigns

MessageGears, a leading cross-channel engagement platform for large consumer brands, announces an expanded partnership with Snowflake, the Data Cloud Company, leveraging Snowpark Container Services to enhance data-driven marketing capabilities. By integrating MessageGears within Snowflake, marketers gain the ability to execute campaigns more efficiently, bolster security measures, and adapt to evolving buyer behaviors, all within the confines of the Data Cloud.

Taylor Jones, Chief Customer Officer at MessageGears, emphasizes the transformative impact of this collaboration on consumer brands leveraging the Snowflake platform. With MessageGears operating within Snowflake using Snowpark Container Services, marketers can leverage the platform without any data leaving Snowflake's secure environment, enabling them to harness larger datasets and execute more complex analyses at a faster pace and with enhanced security.

Snowpark Container Services, a fully managed container offering by Snowflake, enables users to deploy, manage, and scale containerized services and functions seamlessly within the security and governance framework of Snowflake, all while eliminating the need for data movement.

Key Benefits for Customers Include:

1. No Data Mapping: Marketers can analyze, model, and explore data within Snowflake's secure and governed environment without the need for complex data mapping.
   
2. Fully Managed Environment: Maintenance-free infrastructure ensures minimal effort in creating and managing clusters for service applications.
   
3. Integrated Security: Applications running in Snowpark Container Services seamlessly integrate with Snowflake's security features, ensuring enhanced data protection.
   
4. Zero Data Movement: By running directly on data within Snowflake, MessageGears eliminates the need for data movement, ensuring seamless connectivity and enhanced security.

Onil Gunawardana, Head of Product Management at Snowflake, highlights the significance of this collaboration in providing consumer brands with unparalleled access to their data. By harnessing the capabilities of Snowflake's secure and governed environment, the MessageGears app streamlines operations and enhances security, exemplifying Snowflake's commitment to innovation in the data-driven landscape.