Bloomreach, renowned for its e-commerce personalization platform, announces an expanded partnership with Google Cloud to elevate Bloomreach Discovery, its AI-powered search and merchandising solution. With over 15 years of experience in driving e-commerce success through its proprietary AI, Loomi, Bloomreach aims to revolutionize product discovery with the integration of Google's Gemini models and Vertex AI platform.

Google Cloud's Global Director of Retail & Consumer Strategy & Solutions, Paul Tepfenhart, commends Bloomreach's commitment to enhancing customer experiences and boosting retailer conversion rates through the utilization of Google's AI.

The collaboration will enrich Bloomreach Discovery with advanced generative AI from Google Cloud, amplifying its existing capabilities across various domains:

1. Recall: Enhanced search relevance powered by a blend of deep semantic understanding from Bloomreach and vector technology from Google Cloud, facilitating improved relevance, personalization, and cost-effective search strategies.

2. Ranking: Customizable search rankings aligning with user behavior and revenue optimization, surpassing standard ranking AI for superior results.

3. Conversational: Leveraging Gemini models for conversational shopping assistants, enabling natural language search queries and cross-channel engagement.

4. Merchandising: Automation of manual tasks and optimization of site search to empower merchandisers in driving business impact.

5. Personalization: Tailored personalization based on customer segment or individual preferences, leveraging Bloomreach's unique combination of customer and product data.

Businesses can further tailor these models through Bloomreach's intuitive interface, ensuring control over product discovery. Additionally, since Discovery is built on Google Cloud and available on Google Cloud Marketplace, businesses can optimize costs and achieve rapid ROI.

Raj De Datta, co-founder and CEO of Bloomreach, emphasizes the transformative potential of AI in e-commerce and expresses excitement about the new possibilities arising from the collaboration with Google Cloud.