marketing technology
Published on : Apr 10, 2024
AlphaSense, a leading market intelligence and search platform, announces the appointment of Heather Zynczak as Chief Marketing Officer and surpasses $200M in Annual Recurring Revenue (ARR). With Zynczak's extensive experience in driving marketing efforts at high-growth technology firms and AlphaSense's rapid growth trajectory, the company is poised to expand its global reach and enhance customer engagement.
Key Points:
1. Appointment of Heather Zynczak:
- Zynczak brings over 25 years of experience in marketing roles at high-growth and pre-IPO technology and SaaS companies.
- Her previous roles include CMO positions at Domo and Pluralsight, where she played key roles in driving revenue growth and brand awareness.
- Zynczak's expertise in leading marketing efforts at IPO-scale companies will support AlphaSense's growth strategy and expansion into new markets.
2. AlphaSense's Growth Trajectory:
- AlphaSense surpasses $200M in ARR, doubling its previous $100 million ARR figure announced in June 2022.
- The company's innovative AI and search capabilities are now utilized by over 4,000 enterprise customers, including a majority of the S&P 500.
- Recent milestones include the opening of a new Singapore hub to expand in the APAC region, a $100 million Series D investment led by Alphabet's CapitalG, and a $150M Series E funding round led by BOND.
3. Strategic Focus on Marketing:
- Zynczak will lead AlphaSense's global marketing initiatives, focusing on customer engagement, brand awareness, and revenue growth.
- Her strategic mindset and experience in driving revenue growth at IPO-scale companies will align marketing efforts with the revenue organization for continued success.
4. Vision for AlphaSense:
- Zynczak emphasizes AlphaSense's mission to remove uncertainty from decision-making and its unique product offerings, AI technology stack, and blue-chip customer base.
- She is excited to contribute to AlphaSense's growth trajectory and build a globally recognized brand known for driving rapid growth and innovation in market intelligence.
Heather Zynczak's appointment as Chief Marketing Officer and AlphaSense's surpassing of $200M in ARR mark significant milestones for the company's growth journey. With Zynczak's leadership and expertise, AlphaSense is well-positioned to continue its expansion, drive revenue growth, and solidify its position as a leader in market intelligence and search solutions.