This long-awaited partnership allows sales teams to match accounts researching their product(s) on TrustRadius with decision maker contact information in the ZoomInfo Sales platform. Hello relevant targeting and deal acceleration. 

TrustRadius and ZoomInfo announce a game-changing integration that combines ZoomInfo's contact-level intelligence with TrustRadius' downstream intent data, revolutionizing sales and marketing outreach for businesses. This collaboration, facilitated through the ZoomInfo Sales platform, promises to redefine how organizations identify, target, and engage with in-market buyers, marking a significant milestone in the industry.

The partnership between TrustRadius and ZoomInfo signifies a transformative shift, empowering organizations to bid farewell to revenue anxiety. Leveraging the unique strengths of both platforms, go-to-market teams can enhance the precision of their sales outreach to buyers actively researching their product or competitors'.

James Roth, Chief Revenue Officer at ZoomInfo, emphasizes the accessibility of data-driven selling enabled by ZoomInfo and TrustRadius. With buyers increasingly conducting independent research, sales teams face the challenge of staying on their radar. However, with ZoomInfo's leading data combined with TrustRadius' intent data, sellers gain the ability to pinpoint the right contacts at interested companies, deliver personalized messaging at the optimal time, and expedite deal closures.

The integration of TrustRadius' downstream intent data within ZoomInfo Sales unlocks pivotal use cases, including prioritizing outreach to high-value, in-market contacts at target accounts and proactively addressing churn by identifying customers researching alternative technologies. Additionally, teams can leverage TrustRadius' insights to enhance upsell and cross-sell opportunities.

Sinehan Kerman, Senior Director of Global Revenue Operations at TIS (Treasury Intelligence Solutions), highlights the efficiency gains achieved with the integration, streamlining manual processes and enabling teams to focus on engaging prospects and customers.

Vinay Bhagat, Founder and CEO of TrustRadius, underscores the transformative potential of combining ZoomInfo's contact-level intelligence with TrustRadius' intent data, making buyer signal identification more precise and actionable. This partnership promises to drive revenue growth and maximize ROI by empowering teams to engage actively researching buyers and win deals faster.