Harmony Direct – First of Several Harmony Product Innovations – Bringing Transparency, Efficiency, & Sustainability to the CTV Supply Path

Assembly, CMI Media Group, PMG, & Roku Among First Launch Partners

Innovid, a leading independent software platform for connected TV advertising, unveils its Harmony initiative aimed at transforming the connected TV advertising ecosystem. With the launch of Harmony Direct, the first product innovation under the initiative, Innovid seeks to streamline the supply path, increase transparency, and reduce carbon emissions, fostering a more sustainable and efficient advertising landscape.

Key Features of Innovid's Harmony Initiative:

1. Streamlined Supply Path:
   - Harmony Direct optimizes the supply path for guaranteed, non-biddable connected TV media, removing friction points and increasing revenue opportunities for publishers.
   - Eliminates additional technology "hops," fees, and energy waste, ensuring more advertiser dollars go toward working media.

2. Increased Efficiency and Transparency:
   - Empowers advertisers, agencies, and publishers with actionable insights and greater control over their advertising campaigns.
   - Improves data fidelity, transparency, and fill rates, while reducing risks of latency and fraud.

3. Sustainability Focus:
   - Addresses environmental concerns by reducing carbon emissions associated with advertising supply chain operations.
   - Supports industry-wide efforts to minimize energy waste and promote sustainability.

Industry Perspectives:
   - Bill Duggan, Group Executive Vice President at ANA, emphasizes the importance of control and transparency in advertising supply chains.
   - John Osborn, U.S. Director at Ad Net Zero, underscores the role of reducing emissions in creating a more sustainable advertising industry.
   - Sam Bloom, Head of Partner Strategy at PMG, highlights the benefits of a cleaner supply path for advertisers and audiences alike.
   - Miles Fisher, Senior Director at Roku, emphasizes the importance of transparency and control for buyers and sellers in the connected TV advertising ecosystem.

Launch Event:
   - Innovid will unveil its Harmony initiative at the Connected Vision: Bringing Harmony to CTV launch event at the New York Stock Exchange, featuring industry leaders and experts.
   - The event will be streamed live, showcasing Innovid's commitment to transforming the connected TV advertising landscape.

Innovid's Harmony initiative represents a significant step forward in optimizing the connected TV advertising ecosystem. With Harmony Direct and a focus on efficiency, transparency, and sustainability, Innovid empowers advertisers, agencies, and publishers to create better ad experiences while driving positive environmental impact. Explore Innovid's Harmony initiative and join the movement toward a more sustainable and efficient connected TV advertising future.