Industry veteran appointed to lead product strategy, development, and execution as company accelerates innovation 

Typeform, the renowned form builder and conversational data platform celebrated for its intuitive interface, proudly announces the elevation of Aleks Bass to the esteemed position of Chief Product Officer. This pivotal promotion underscores Bass's instrumental role in spearheading customer-centric solutions and shaping Typeform's visionary product trajectory.

1. Aleks Bass's Ascension: With a rich tapestry of over 18 years' experience spanning product management, marketing, and consumer insights, Aleks Bass assumes the mantle of Chief Product Officer at Typeform. Prior to this, Bass distinguished herself as the Vice President of Product, where she meticulously crafted the company's product strategy and steered multifaceted teams encompassing product development, design, operations, and research.

2. Strategic Oversight: Reporting directly to CEO Joaquim Lechà, Bass now commands Typeform's product strategy, development, and execution, ensuring alignment with the evolving needs of the company's expansive clientele comprising over 150,000 businesses globally.

3. Visionary Leadership: Lechà lauds Bass's ascent, extolling her adept fusion of research and design prowess, coupled with a steadfast commitment to placing customers at the forefront. Bass's strategic stewardship is hailed as a catalyst for propelling Typeform's forthcoming phase of growth and innovation.

4. A Legacy of Success: Bass's illustrious career trajectory includes transformative tenures at industry titans like SurveyMonkey, Adobe, Workfront, and Qualtrics, where her strategic acumen and visionary leadership catalyzed remarkable revenue growth and product evolution. Noteworthy are her advisory contributions to startups, culminating in notable acquisitions and an IPO.

As Typeform embarks on an exciting chapter of expansion and innovation, the appointment of Aleks Bass as Chief Product Officer signals a resolute commitment to customer-centric excellence and transformative product evolution. With Bass at the helm, Typeform is poised to redefine the landscape of interactive data collection, empowering businesses worldwide to unlock newfound efficiencies and propel sustainable growth.

Accomplished Enterprise and AI Marketing Leader to Help Gong Accelerate Its Revenue Intelligence Category Leadership 

Gong, the esteemed Revenue Intelligence trailblazer, proudly unveils the appointment of Emily He as its new Chief Marketing Officer (CMO). With over two decades of illustrious experience in leading global marketing endeavors for tech startups and industry giants, Ms. He's arrival heralds a new chapter of strategic innovation for Gong.

1. Emily He's Proven Track Record: With a sterling career spanning hyper-growth startups and enterprise behemoths, Emily He brings a wealth of go-to-market (GTM) expertise to her role as Gong's CMO. Her tenure includes leadership positions at Microsoft, Oracle, DoubleDutch (now Cvent), and Saba Software (now Cornerstone Ondemand), underscoring her adeptness in driving global marketing strategies.

2. Elevating Gong's Marketing Strategy: As Chief Marketing Officer, Ms. He assumes responsibility for steering Gong's marketing strategy and execution, positioning the company to reinforce its dominance in the Revenue Intelligence landscape. Her strategic vision aligns with Gong's mission to empower enterprises with AI-driven insights for enhanced revenue productivity and growth predictability.

3. Strategic Vision: Gong CEO, Amit Bendov, commends Ms. He's appointment, citing her unparalleled expertise in shaping global brand strategies for B2B entities. He emphasizes the pivotal role Ms. He will play in capitalizing on the burgeoning AI revolution, leveraging Gong's innovative platform to redefine revenue teams' workflows and unlock untapped revenue potential.

4. Shaping the Future of Revenue Intelligence: Ms. He's enthusiastic embrace of Gong's mission underscores her commitment to propelling the company's leadership in the evolving AI-powered landscape. Her collaborative approach, coupled with Gong's customer-centric ethos, positions the company to spearhead transformative advancements in the Revenue Intelligence category.

Emily He's appointment as Chief Marketing Officer marks a significant milestone in Gong's journey towards amplifying its Revenue Intelligence prowess. With Ms. He's strategic leadership and profound industry acumen, Gong is poised to redefine the contours of revenue optimization in the era of artificial intelligence, solidifying its position as an indispensable ally for enterprises worldwide.

BugHerd’s integration with LambdaTest aims to streamline web testing and bug reporting, making it faster and easier for teams to enhance website quality and efficiency.

LambdaTest, a renowned cloud-based unified testing platform, joins forces with BugHerd, the esteemed Australian website feedback and bug tracking tool, to revolutionize bug tracking during the testing phase. This integration aims to optimize the identification and logging of website bugs, facilitating smoother communication and task management for development teams.

1. BugHerd's Role in Bug Tracking: BugHerd, a widely recognized website bug-tracking tool, simplifies bug reporting and feedback collection for organizations. Its intuitive interface enables seamless creation and tracking of bug reports, streamlining communication within development teams.

2. Effortless Bug Reporting: The integration allows users to report bugs detected during LambdaTest's cross-browser testing sessions directly to their BugHerd project with a single click. Essential details, including screenshots and system information, are automatically included, eliminating manual data entry and expediting bug resolution.

3. User-Friendly Setup: Setting up the BugHerd integration is hassle-free, requiring users to enter their BugHerd API token in LambdaTest settings. This seamless connection enables immediate bug logging, enhancing testing efficiency without technical complexity.

4. Enhanced Collaboration: The collaboration between LambdaTest and BugHerd empowers development teams to seamlessly link browser testing with direct feedback, thereby shortening project timelines and elevating client satisfaction. This integrated approach streamlines web testing processes, enabling teams to deliver high-quality websites with greater efficiency.

The partnership between BugHerd and LambdaTest signifies a significant advancement in web testing integration, facilitating smoother bug tracking and task management for development teams. By combining their expertise, BugHerd and LambdaTest aim to streamline testing workflows, enabling faster website development and improved quality assurance practices.

• Genesys expands automation, analytics and conversational intelligence across the Genesys Cloud platform with new Copilots, Virtual Agents, Empathy Detection and Modern Agent Workspace

• New native Genesys Cloud Journey Management capabilities provide deeper insights and control for AI-driven customer experiences

• Virgin Atlantic Airways, Modivcare, Kiwibank, National Domestic Violence Hotline, NetApp, Bancolombia, Western Sydney University and Zurich Switzerland announced as Genesys Customer Innovation Awards winners

At Xperience 2024, Genesys, a trailblazer in AI-driven experience orchestration, showcases multiple innovations aimed at revolutionizing customer and employee interactions. Through enhanced AI capabilities integrated into the Genesys Cloud platform, organizations can now achieve unprecedented levels of personalization, performance optimization, and continuous improvement.

1. AI-Powered Experience Orchestration: Genesys leverages advanced AI technologies to empower organizations to scale end-to-end personalization, elevate employee performance, and drive continuous optimization. By strengthening the Genesys Cloud event data platform, businesses can deliver contextual conversations and manage customer journeys with enhanced insights and analytics.

2. Genesys Cloud AI Innovations: The latest enhancements in Genesys Cloud AI capabilities enable organizations to harness deeper insights, improve customer loyalty, and boost employee productivity. Notable advancements include Copilots for real-time employee support, Virtual Agents for sophisticated self-service interactions, and Empathy Detection for enhanced customer engagement.

3. Native Journey Management: Genesys Cloud now features native Journey Management capabilities, including Journey Flows and Journey Analyzer, empowering organizations to visualize and analyze customer journeys for optimized experiences. These insights drive improved automation, prediction, and conversational intelligence within Genesys Cloud.

4. Carbon Neutrality Achievement: Genesys proudly announces the carbon neutrality of its Genesys Cloud operations, reflecting its commitment to environmental sustainability. Through strategic partnerships and investments in energy-efficient cloud services and carbon credits, Genesys aims to mitigate its environmental impact while delivering value to customers.

5. Partner and Customer Momentum: Genesys continues to lead the AI-powered experience orchestration industry through strategic partnerships with global companies like AWS, Salesforce, and ServiceNow. Customer success stories highlighted at Xperience underscore the transformative impact of Genesys Cloud AI on business results and customer satisfaction across diverse industries.

Genesys's unveiling of AI-powered innovations at Xperience 2024 marks a significant milestone in the evolution of customer and employee experiences. By harnessing the power of AI, Genesys empowers organizations to drive unparalleled levels of personalization, efficiency, and sustainability, propelling them towards future success in the digital age.

Nexla has announced a partnership with Confluent, combining Nexla's data integration capabilities with Confluent's real-time data streaming technology. This collaboration enhances businesses' ability to process and analyze data in real-time, enabling quicker decision-making and competitive advantages by building Kafka data flows using no-code. The integration offers a comprehensive solution for real-time data challenges, simplifying data management and maximizing data utility.

Nexla, a leading enterprise data integration provider, announces a strategic partnership with Confluent, the pioneer in real-time data streaming powered by Apache Kafka. This collaboration signifies a paradigm shift in data integration and streaming, enabling organizations to leverage real-time analytics for enhanced decision-making capabilities.

1. Synergy of Data Integration and Streaming: Nexla's robust data integration capabilities seamlessly integrate with Confluent's cutting-edge streaming technology, allowing organizations to ingest, process, and analyze data in real-time. This synergy enables businesses to unlock actionable insights and gain competitive advantages through agile decision-making.

2. Empowering Real-Time Insights: By combining Nexla's expertise in data integration with Confluent's renowned real-time streaming capabilities, enterprises can harness the full potential of their data. This partnership facilitates faster decision-making, enabling businesses to stay ahead in today's dynamic marketplace.

3. Simplified Data Operations: Nexla and Confluent's collaboration simplifies the complexities of managing data streams, offering enterprises a comprehensive solution for real-time data challenges. The integration streamlines data management processes, ensuring reliability, scalability, and security for organizations of all sizes.

4. Commitment to Holistic Solutions: Beyond technical integration, Nexla and Confluent are committed to providing enterprises with a holistic solution for real-time data integration. The partnership addresses the intricacies of data operations, allowing businesses to focus on deriving value from their data assets without the burden of managing complex infrastructures.

The partnership between Nexla and Confluent represents a significant advancement in the realm of real-time data integration and streaming. By combining their expertise, these industry leaders offer businesses a transformative solution to leverage real-time insights for accelerated decision-making and sustainable growth in today's data-driven landscape.

New platform helps brands to manage visual merchandising and in-store marketing at scale.

Imagine, a pioneering provider of visual communications, unveils the latest iteration of Dotti, its intelligent in-store marketing platform. Dotti redefines retail marketing by offering brands complete control, visibility, and efficiency at the local level, addressing the complexities of today's retail landscape.

1. Streamlined In-Store Marketing: In today's dynamic retail environment, managing in-store marketing programs can be challenging. Dotti simplifies this process with tightly integrated modules, facilitating seamless data exchange and interaction. As Dotti evolves, it becomes smarter and more capable, alleviating the complexities associated with retail marketing.

2. Introducing Dotti Campaign: The new Dotti Campaign module enables efficient management and distribution of complex marketing kits at scale. By leveraging personalized rules and store profiles, Dotti ensures accurate location-specific materials, reducing waste and optimizing budgets for brands.

3. Revolutionary Digital Content Delivery: With Dotti Screen, brands can execute digital content delivery across multiple locations with unparalleled flexibility. This module empowers users to control digital displays effortlessly, adapting to in-store conditions in real-time and ensuring seamless customizations.

4. Client-Centric Approach: Imagine CEO, Don McKenzie, emphasizes the importance of adapting to changing consumer demands and market pressures. Dotti addresses the need for a single, intelligent platform to manage in-store marketing assets efficiently, enabling brands to work smarter and faster.

5. Enhanced Efficiency with Dotti: By combining Dotti Campaign and Screen with existing modules like Shop and Print, customers gain enhanced efficiency and cost-effectiveness. Dotti's customizable platform provides complete control, visibility, and data exchange throughout the marketing process.

6. Commitment to Technological Advancement: Jeff Eccles, Imagine CIO, underscores the company's commitment to leveraging technology to simplify in-store graphics execution, whether print or digital. Dotti represents the next evolution of Imagine's industry-leading approach, enabling retailers and brands to save time and costs.

With the introduction of Dotti's next evolution, Imagine reaffirms its position as a leader in visual communications. By empowering brands with intelligent modules for in-store marketing, Dotti revolutionizes the retail landscape, enabling efficient campaign management and digital content delivery for enhanced customer engagement and brand success.

To help organizations drive revenue growth and enhance customer experience by leveraging Infosys Cobalt and Infosys Topaz

Infosys, a global leader in digital services and consulting, announces a strategic collaboration with SAP Emarsys, a cloud-based omnichannel customer engagement platform. This partnership aims to revolutionize customer engagement by enabling enterprises to orchestrate high-impact marketing campaigns and drive revenue growth through personalized experiences across digital channels.

1. Empowering Omnichannel Engagement: The collaboration between Infosys and SAP Emarsys facilitates the creation of sophisticated cross-channel marketing campaigns tailored to industry-specific needs. Enterprises can reach customers in real-time and drive loyalty through personalized experiences, enhancing customer engagement and satisfaction.

2. Harnessing AI Capabilities: By leveraging the AI capabilities of SAP Emarsys' platform and Infosys Topaz, businesses can unlock the value of data from disparate sources. This enables data-driven insights and predictive analytics, empowering enterprises to make informed decisions and drive revenue growth effectively.

3. Seamless Integration of Digital Channels: Infosys and SAP Emarsys enable clients to achieve a 360-degree view of campaigns, seamlessly blending digital channels with in-store experiences. This integration creates immersive and interactive brand experiences, enhancing customer satisfaction and brand loyalty.

4. Client Testimonial - Wella Company: Aaron Bradley from Wella Company acknowledges the collaboration with Infosys in accelerating digital transformation and enhancing digital marketing operations. The partnership has enabled Wella Company to deliver engaging shopping experiences across multiple touchpoints, driving innovation in customer engagement.

5. SAP Emarsys's Perspective: Brian Falzone, Chief Operations Officer at SAP Emarsys, highlights the significance of the collaboration in enhancing customer engagement and strategic decision-making. By leveraging Infosys' expertise in integrated marketing solutions, SAP Emarsys aims to maximize revenue through personalization and innovation.

6. Infosys's Commitment: Dinesh Rao, Executive Vice President at Infosys, expresses enthusiasm for the collaboration with SAP Emarsys. Infosys aims to streamline marketing processes for businesses, blend digital channels seamlessly, and usher in a new era of customer engagement, driving faster insights and revenue growth across the customer lifecycle.

The collaboration between Infosys and SAP Emarsys represents a significant advancement in omnichannel customer engagement. By combining expertise in AI, data analytics, and integrated marketing solutions, the partnership aims to empower enterprises with personalized experiences and drive revenue growth through enhanced customer engagement across digital channels.

• Company expands bench of former Braze executives with the appointment of Marissa Aydlett as fractional CMO

• Arrival of Dee Patel as CFO marks further commitment to boosting female leadership

• Further investment from Capital D will fuel Phrasee’s development of enterprise tooling for new era of brand language personalisation alongside rebrand

Phrasee, a leading enterprise-grade messaging architecture, announces key appointments and increased funding to drive innovation and growth in the AI marketing landscape. With strategic hires and a renewed focus on AI technology, Phrasee aims to revolutionize customer engagement and digital marketing personalization.

1. Strategic Leadership Enhancements:

   • Phrasee appoints Marissa Aydlett as fractional CMO and Dee Patel as Chief Financial Officer to bolster its executive team.
   • Aydlett, with a background in media and marketing, brings expertise in branding and product development to accelerate Phrasee's growth.
   • Patel leverages her extensive finance experience to drive financial growth and oversee strategic planning.

2. Focus on Marketing and Financial Growth:

   • Aydlett leads the marketing engine, focusing on Phrasee's rebrand and presence at Cannes Lions Festival of Creativity.
   • Patel, with 25 years of finance leadership, aims to maximize financial growth and investor returns through strategic planning and operations.

3. Increased Funding for Innovation:

   • Phrasee secures additional funding to accelerate its product development roadmap and unveil innovative AI technology.
   • The investment from Capital D, Morgan Stanley Expansion Capital, and Keyhaven Capital Partners fuels the development of next-generation product capabilities.

4. Unprecedented Personalization at Scale:

   • Phrasee's enhanced leadership team and increased funding pave the way for unprecedented personalization in digital marketing.
   • The upcoming state-of-the-art developments will enable marketers to deliver true 1:1 personalization across every digital experience efficiently and impactfully.

With strategic hires and increased funding, Phrasee is poised to lead the AI marketing landscape by revolutionizing customer engagement and digital marketing personalization. By focusing on innovation and leveraging the expertise of its enhanced leadership team, Phrasee aims to deliver unparalleled value to brands seeking to maximize customer experiences and drive revenue growth in the digital era.