Infosys Collaborates with SAP Emarsys to Revolutionize Omnichannel Customer Engagement | Martech Edge | Best News on Marketing and Technology
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Infosys Collaborates with SAP Emarsys to Revolutionize Omnichannel Customer Engagement

customer engagement collaboration

Infosys Collaborates with SAP Emarsys to Revolutionize Omnichannel Customer Engagement

Infosys Collaborates with SAP Emarsys to Revolutionize Omnichannel Customer Engagement

PR Newswire

Published on : May 16, 2024

To help organizations drive revenue growth and enhance customer experience by leveraging Infosys Cobalt and Infosys Topaz

Infosys, a global leader in digital services and consulting, announces a strategic collaboration with SAP Emarsys, a cloud-based omnichannel customer engagement platform. This partnership aims to revolutionize customer engagement by enabling enterprises to orchestrate high-impact marketing campaigns and drive revenue growth through personalized experiences across digital channels.

  1. Empowering Omnichannel Engagement: The collaboration between Infosys and SAP Emarsys facilitates the creation of sophisticated cross-channel marketing campaigns tailored to industry-specific needs. Enterprises can reach customers in real-time and drive loyalty through personalized experiences, enhancing customer engagement and satisfaction.

  2. Harnessing AI Capabilities: By leveraging the AI capabilities of SAP Emarsys' platform and Infosys Topaz, businesses can unlock the value of data from disparate sources. This enables data-driven insights and predictive analytics, empowering enterprises to make informed decisions and drive revenue growth effectively.

  3. Seamless Integration of Digital Channels: Infosys and SAP Emarsys enable clients to achieve a 360-degree view of campaigns, seamlessly blending digital channels with in-store experiences. This integration creates immersive and interactive brand experiences, enhancing customer satisfaction and brand loyalty.

  4. Client Testimonial - Wella Company: Aaron Bradley from Wella Company acknowledges the collaboration with Infosys in accelerating digital transformation and enhancing digital marketing operations. The partnership has enabled Wella Company to deliver engaging shopping experiences across multiple touchpoints, driving innovation in customer engagement.

  5. SAP Emarsys's Perspective: Brian Falzone, Chief Operations Officer at SAP Emarsys, highlights the significance of the collaboration in enhancing customer engagement and strategic decision-making. By leveraging Infosys' expertise in integrated marketing solutions, SAP Emarsys aims to maximize revenue through personalization and innovation.

  6. Infosys's Commitment: Dinesh Rao, Executive Vice President at Infosys, expresses enthusiasm for the collaboration with SAP Emarsys. Infosys aims to streamline marketing processes for businesses, blend digital channels seamlessly, and usher in a new era of customer engagement, driving faster insights and revenue growth across the customer lifecycle.

The collaboration between Infosys and SAP Emarsys represents a significant advancement in omnichannel customer engagement. By combining expertise in AI, data analytics, and integrated marketing solutions, the partnership aims to empower enterprises with personalized experiences and drive revenue growth through enhanced customer engagement across digital channels.