• Company expands bench of former Braze executives with the appointment of Marissa Aydlett as fractional CMO

• Arrival of Dee Patel as CFO marks further commitment to boosting female leadership

• Further investment from Capital D will fuel Phrasee’s development of enterprise tooling for new era of brand language personalisation alongside rebrand

Phrasee, a leading enterprise-grade messaging architecture, announces key appointments and increased funding to drive innovation and growth in the AI marketing landscape. With strategic hires and a renewed focus on AI technology, Phrasee aims to revolutionize customer engagement and digital marketing personalization.

1. Strategic Leadership Enhancements:

   • Phrasee appoints Marissa Aydlett as fractional CMO and Dee Patel as Chief Financial Officer to bolster its executive team.
   • Aydlett, with a background in media and marketing, brings expertise in branding and product development to accelerate Phrasee's growth.
   • Patel leverages her extensive finance experience to drive financial growth and oversee strategic planning.

2. Focus on Marketing and Financial Growth:

   • Aydlett leads the marketing engine, focusing on Phrasee's rebrand and presence at Cannes Lions Festival of Creativity.
   • Patel, with 25 years of finance leadership, aims to maximize financial growth and investor returns through strategic planning and operations.

3. Increased Funding for Innovation:

   • Phrasee secures additional funding to accelerate its product development roadmap and unveil innovative AI technology.
   • The investment from Capital D, Morgan Stanley Expansion Capital, and Keyhaven Capital Partners fuels the development of next-generation product capabilities.

4. Unprecedented Personalization at Scale:

   • Phrasee's enhanced leadership team and increased funding pave the way for unprecedented personalization in digital marketing.
   • The upcoming state-of-the-art developments will enable marketers to deliver true 1:1 personalization across every digital experience efficiently and impactfully.

With strategic hires and increased funding, Phrasee is poised to lead the AI marketing landscape by revolutionizing customer engagement and digital marketing personalization. By focusing on innovation and leveraging the expertise of its enhanced leadership team, Phrasee aims to deliver unparalleled value to brands seeking to maximize customer experiences and drive revenue growth in the digital era.