Industry veteran appointed to lead product strategy, development, and execution as company accelerates innovation 

Typeform, the renowned form builder and conversational data platform celebrated for its intuitive interface, proudly announces the elevation of Aleks Bass to the esteemed position of Chief Product Officer. This pivotal promotion underscores Bass's instrumental role in spearheading customer-centric solutions and shaping Typeform's visionary product trajectory.

1. Aleks Bass's Ascension: With a rich tapestry of over 18 years' experience spanning product management, marketing, and consumer insights, Aleks Bass assumes the mantle of Chief Product Officer at Typeform. Prior to this, Bass distinguished herself as the Vice President of Product, where she meticulously crafted the company's product strategy and steered multifaceted teams encompassing product development, design, operations, and research.

2. Strategic Oversight: Reporting directly to CEO Joaquim Lechà, Bass now commands Typeform's product strategy, development, and execution, ensuring alignment with the evolving needs of the company's expansive clientele comprising over 150,000 businesses globally.

3. Visionary Leadership: Lechà lauds Bass's ascent, extolling her adept fusion of research and design prowess, coupled with a steadfast commitment to placing customers at the forefront. Bass's strategic stewardship is hailed as a catalyst for propelling Typeform's forthcoming phase of growth and innovation.

4. A Legacy of Success: Bass's illustrious career trajectory includes transformative tenures at industry titans like SurveyMonkey, Adobe, Workfront, and Qualtrics, where her strategic acumen and visionary leadership catalyzed remarkable revenue growth and product evolution. Noteworthy are her advisory contributions to startups, culminating in notable acquisitions and an IPO.

As Typeform embarks on an exciting chapter of expansion and innovation, the appointment of Aleks Bass as Chief Product Officer signals a resolute commitment to customer-centric excellence and transformative product evolution. With Bass at the helm, Typeform is poised to redefine the landscape of interactive data collection, empowering businesses worldwide to unlock newfound efficiencies and propel sustainable growth.