Swoop, a leader in privacy-safe, AI-driven healthcare marketing, is set to demonstrate its award-winning suite of products at the Consumer Electronics Show (CES) in Las Vegas. Known for advancing data consistency, privacy compliance, and predictive engagement, Swoop’s innovative tools have already helped top pharma brands reshape their patient and healthcare provider (HCP) engagement strategies, offering a new level of personalization for their audiences.

1. Swoop's Award-Winning Products

   • Predictive Audiences:

     • Winner of the PM360 Innovation Award, Predictive Audiences utilizes patented technology to help healthcare marketers identify patients in need of intervention before they visit their physician, with 97% accuracy.
     • This predictive capability allows brands to intervene earlier, improving patient outcomes and enhancing marketing strategies.

   • HCP Pro Suite:

     • Another PM360 Innovation Award winner, the HCP Pro Suite offers a comprehensive toolkit that includes Swoop HCP Pro Targeting and Swoop PLD Pro Reporting.
     • These tools help healthcare brands deeply understand healthcare provider behaviors, optimizing targeting and messaging across omnichannel campaigns.

   • Swoop Piper Gen AI Platform:

     • Recognized with a PM360 Innovation Award, the Swoop Piper Gen AI Platform allows marketers to simulate focus groups using privacy-safe AI assistants, offering custom insights into audiences.
     • This innovation accelerates decision-making and supports more effective omnichannel strategies by providing real-time, actionable data.

   • Swoop Agents for Brand Websites:

     • Honored with the 2024 CUSTOMER Conversational AI Excellence Award and the Innovation SABRE Awards North America, Swoop Agents power conversational AI on brand websites.
     • These agents engage patients and providers, offering MLR-approved product information and generating high-quality first-party data in real-time.

2. Exclusive Experiences at CES

   • Curated Pharma-Specific Walking Tour:

     • Swoop will offer an exclusive, private walking tour of CES exhibits with tech expert Shelly Palmer, focusing on consumer electronics trends relevant to healthcare marketers.

   • IV Hydration Station:

     • At Swoop's meeting suite at the Aria, an IV Hydration Station will provide a space for relaxation and networking, enhancing the CES experience for clients and partners.

   • Late Night Party at The Marquee:

     • Swoop will host a late-night event at The Marquee, bringing together healthcare industry leaders for discussions, networking, and valuable connections.

3. Swoop's Commitment to Innovation and Privacy

   • "Swoop’s unwavering commitment to transforming omnichannel healthcare marketing remains strong," said Scott Rines, President of Swoop.
   • The company’s innovations empower brands to engage their audiences in a meaningful way while ensuring privacy compliance across fragmented media channels.
   • Swoop looks forward to showcasing its tools and helping clients experience their full potential at CES.

With groundbreaking products and exclusive experiences, Swoop is set to redefine healthcare marketing at CES 2025. Through privacy-safe AI innovations, Swoop continues to lead the way in delivering personalized, predictive engagement solutions for the pharmaceutical industry.