IntouchCX, a leader in customer experience solutions, has announced its acquisition of WebPurify, a premier provider of AI-powered and human-driven content moderation services. This strategic move positions IntouchCX as a transformative force in the Trust and Safety space, empowering brands to protect their communities and create secure, inclusive digital environments.

Key Highlights

1. Strategic Impact

   • The acquisition deepens IntouchCX’s capabilities in Trust and Safety, expanding beyond traditional customer experience services.
   • Strengthens offerings in content moderation, platform safety, and integrity.

2. Enhanced Capabilities

   • Combines AI-powered content moderation with human expertise to ensure accurate, scalable, and reliable solutions.
   • Supports industries reliant on secure digital interactions, including technology, retail, media, and entertainment.

3. Global Reach

   • WebPurify’s operations in Hyderabad, India, bolster IntouchCX’s presence in the region and enhance service delivery.
   • Expands geographic diversity, allowing IntouchCX to leverage global expertise for trusted interactions.

Leadership Insights

• Shane Kozlowich, Co-CEO, IntouchCX:

  • “This acquisition marks a milestone for IntouchCX as we expand our capabilities in Trust and Safety. Together with WebPurify, we will amplify our ability to meet the growing demands of platform safety and integrity.”

• Jonathan Freger and Josh Buxbaum, Co-Founders, WebPurify:

  • “Joining forces with IntouchCX allows us to scale our vision of a safer digital world. This partnership underscores our shared commitment to innovation and excellence.”

About WebPurify

Founded in 2007 and headquartered in Irvine, California, WebPurify has established itself as a trusted leader in content moderation. Its services include:

• Text, image, and video moderation.
• Live-stream content review.

WebPurify’s innovative blend of artificial intelligence and human expertise ensures high levels of accuracy and scalability, making it a reliable partner for industries requiring secure digital platforms.

Strategic Goals

With this acquisition, IntouchCX aims to:

1. Redefine Standards in Trust and Safety: Establish Trust and Safety as a distinct focus area alongside Customer Experience.
2. Empower Brands: Provide the tools and expertise needed to foster secure, inclusive online ecosystems.
3. Lead Innovation: Combine cutting-edge AI and human oversight to address the unique challenges of the trust and safety category.

The partnership between IntouchCX and WebPurify represents a significant step forward in creating safer digital experiences. By uniting expertise in content moderation, platform safety, and customer engagement, the two companies are poised to set new standards in the Trust and Safety domain, ensuring brands can thrive in an interconnected digital world.