Mirriad, a leader in virtual product placement (VPP), and BENlabs, a transformative entertainment marketing company, have announced an industry-first collaboration. This groundbreaking partnership combines story-driven product placement with virtual integrations, redefining in-content advertising. Together, they offer a scalable, flexible, and effective solution for advertisers to seamlessly integrate their brands into streaming, TV, film, music videos, and influencer content.

Key Highlights

1. Industry-First Collaboration

   • A unique partnership blending on-set product placement with virtual product placement (VPP) and influencer marketing.
   • Integrated solution that ensures brands can authentically connect with audiences, addressing the growing demand for content-driven strategies.

2. Scalable Solutions for Advertisers

   • Unmatched Flexibility: Combining BENlabs’ expertise in on-set placements and Mirriad’s VPP technology creates seamless opportunities for brands to be integrated into content globally.
   • Integrated Campaigns: Maximizing campaign impact by merging traditional and virtual placements for greater brand exposure and resonance.
   • Comprehensive Measurement: A unified framework to track performance, providing insights into brand lift, ROI, and cultural resonance across multiple platforms.

3. Revolutionizing Content-Centric Strategies

   • The dual-pathway approach allows advertisers to access a comprehensive solution that integrates storytelling and cutting-edge technology, ensuring measurable results.

Leadership Insights

• Stephan Beringer, CEO of Mirriad:

  • “This collaboration leverages the growing trend of brands shifting towards in-content advertising, blending BENlabs’ expertise with Mirriad’s virtual solutions to offer a seamless, integrated ecosystem for brands.”

• Erin Schmidt, GM of Product Placement at BENlabs:

  • “Our collaboration with Mirriad signifies an exciting step in redefining how brands connect with audiences through entertainment. By combining our strategic integration capabilities with Mirriad’s VPP technology, we’re poised to deliver impactful brand moments that resonate globally.”

Why This Collaboration Matters

1. Beyond Traditional Ads

   • Story-driven placements offer a more organic way for brands to engage with audiences, making ads feel like a natural part of the content.

2. Authentic Audience Connection

   • Brands can ensure a genuine connection with viewers across multiple platforms through an integrated approach that blends traditional product placement, virtual integration, and influencer marketing.

3. Comprehensive Measurement & ROI

   • Advertisers benefit from a unified tracking framework, offering deep insights into campaign effectiveness and engagement across all types of placements, ensuring clear understanding of ROI and brand resonance.

Key Features of the Collaboration

This collaboration between Mirriad and BENlabs is set to revolutionize the world of in-content advertising. By integrating traditional product placement with virtual integrations, programmatic VPP, and influencer marketing, brands can now connect with their audience in ways that are both scalable and measurable. With seamless integration and a unified measurement framework, the partnership ensures maximum brand resonance and ROI across all types of content.