News

Psympl Redefines Financial Services with Psychographic Profiling for Client Engagement

The financial services industry is undergoing a transformative shift with the introduction of psychographic profiling in financial decision-making. This breakthrough comes from a recent study by Psympl, conducted in partnership with Ipsos, offering a new dimension to understanding consumer behavior that goes beyond traditional demographic and socioeconomic metrics. 1. Moving Beyond Traditional...

financial technology 22 Jan 2025

Proximic by Comscore: 2025 State of Programmatic Report Highlights CTV Growth & Privacy Trends

Proximic by Comscore, a division of Comscore, Inc. and a leading provider of audience and content targeting solutions, has released its third annual State of Programmatic Report for 2025. Key findings reveal that 72% of respondents plan to increase programmatic investments in 2025, highlighting the ongoing growth and reliance on programmatic strategies. The report explores trends in CTV, linear...

technology 22 Jan 2025

Explorance Unveils MLY 3.0: AI-Powered Feedback Solution with Redaction and Multilingual Features

Explorance, a global leader in feedback analytics solutions, has unveiled Explorance MLY 3.0, its award-winning, AI-powered qualitative analysis solution, available from January 27. This latest release features the groundbreaking Redaction Module, alongside multilingual and summary analysis capabilities, empowering organizations to foster psychological safety, inclusivity, and actionable insights...

technology 22 Jan 2025

Birdeye Unveils AI-Powered Platform to Revolutionize Restaurant Marketing

Birdeye, the leading marketing platform for multi-location brands, introduces its AI-driven solution tailored to restaurants and franchise groups. Designed to enhance online visibility, build stellar reputations, streamline social media, and improve guest experiences, Birdeye's new platform is powered by proprietary Large Language Models (LLMs) crafted specifically for the restaurant industry. 1...

marketing 22 Jan 2025

Vonage Achieves SOC 2 Type II Compliance, Redefining Network API Security

Vonage, a global leader in cloud communications and part of Ericsson, has achieved SOC 2 Type II compliance for its Network APIs. As one of the first network API providers to secure this certification, Vonage reinforces its commitment to data security, operational transparency, and customer trust. This milestone further solidifies its position as a trusted partner in empowering secure, innovative...

cloud technology 22 Jan 2025

Optimove Ignite+ Empowers Emerging iGaming Operators for Accelerated Growth

Optimove, a leader in CRM marketing for the iGaming and sports betting industries, has introduced Optimove Ignite+, a program designed specifically to empower emerging operators. This comprehensive initiative provides access to Optimove’s CRM platform, expert guidance, and actionable insights, helping operators scale efficiently in a competitive market. Until now, no such tailored program was...

customer relationship management 22 Jan 2025

Echoworx & SwissSign Partner to Revolutionize Email Security in DACH

Echoworx, a global leader in cloud-based email encryption, has joined forces with SwissSign, Central Europe's top Swiss trust service provider. Known for its Swiss-made standards and secure digital certificates, SwissSign complements Echoworx’s mission to simplify email security. This strategic partnership focuses on automating email encryption to meet growing cybersecurity demands in the DACH...

email marketing 22 Jan 2025

Revolutionizing Retail Advertising: ShopLiftr’s Phygital Approach

As the boundaries between digital and physical retail continue to blur, ShopLiftr is pioneering a transformative approach to retail advertising. Leveraging a phygital strategy, the platform integrates cutting-edge digital tools with in-store experiences to deliver hyper-personalized, engaging campaigns. With digital advertising expected to dominate 82.8% of ad spending by 2026, ShopLiftr empowers...

advertising 22 Jan 2025