News

Reputation Enhances Platform with AI Insights, Local Search, and Real-Time Feedback Tools

Reputation, the global leader in reputation performance management, has announced the strategic expansion of its platform with the introduction of powerful new features designed to enhance feedback sources, track additional data dimensions, and uncover hidden insights throughout the complex consumer journey. This platform update allows businesses to bridge the widening brand perception gap by...

business 23 Jan 2025

PureCars Unveils RylieAI: Revolutionizing Automotive Marketing and Customer Engagement

PureCars, the leading customer data and marketing platform for automotive dealerships, has unveiled RylieAI, an innovative toolset designed to revolutionize how dealerships engage with customers, optimize marketing efforts, and drive revenue growth. Powered by PureCars' proprietary Customer Data Platform (CDP), The AutoMiner, RylieAI offers a comprehensive suite of tools that help dealerships...

marketing 23 Jan 2025

Equativ Launches Upgraded Maestro Platform for Programmatic Ad Campaign Management

Equativ, a leading global independent adtech company, has unveiled significant upgrades to its all-in-one curation platform, now renamed Maestro by Equativ. This evolution centralizes programmatic campaign management and provides ad buyers with direct access to high-quality, scalable inventory. Building on feedback from over 500 media agencies, including the Big Six Advertising Agencies...

advertising 23 Jan 2025

Effectv and Clarivoy Partner to Revolutionize Automotive Advertising Attribution

Effectv, the ad sales division of Comcast Advertising, has announced a partnership with Clarivoy, the auto industry’s leader in multi-touch sales attribution and identity resolution. Together, the companies aim to revolutionize automotive advertising measurement by offering advanced attribution insights for auto advertisers across both connected TV (CTV) and traditional TV platforms. This...

technology 23 Jan 2025

pharosIQ Unveils Advanced AI Enhancements for Precision in B2B Marketing

pharosIQ, a leader in B2B marketing intelligence and lead generation, has unveiled significant AI advancements to its intent data and prioritization technology. These new AI models help marketing and sales teams focus on high-value opportunities, accelerate conversion, and provide actionable insights through pharosIQ’s proprietary engagement ecosystems. The innovations refine the targeting and...

marketing 23 Jan 2025

VinSolutions and FordDirect Enhance Sales Process with Smart VINCENT Integration

VinSolutions, part of Cox Automotive Inc., has announced an enhanced partnership with FordDirect, integrating its AI-powered Smart VINCENT tool into the VinSolutions CRM system. This integration benefits Ford Dealers and Lincoln Retailers enrolled in the CRM Data Edge program, significantly simplifying and expediting the sales process, allowing dealers to save time while researching and applying...

technology 23 Jan 2025

Zeta Global Unveils "Achieve the Impossible™" Campaign: AI Marketing Innovation

Zeta Global, a leader in AI-powered marketing solutions, has unveiled its first official brand campaign, “Achieve the Impossible™.” The campaign challenges marketers to push the boundaries of possibility by leveraging Zeta’s AI-driven platform, designed to deliver hyper-personalization, omni-channel experiences, and measurable ROI. 1. The Vision Behind “Achieve the Impossible” Zeta’s campaign...

marketing 23 Jan 2025

Melissa Unveils Address Container for Easy, Scalable Address Verification

Melissa, a global leader in data quality and address management solutions, has introduced the Address Container, an innovative Dockerized solution designed to simplify address verification deployment. This cutting-edge technology empowers developers to integrate Melissa’s address verification services into their software infrastructures quickly and efficiently. 1. The Innovation Behind Address...

data management 23 Jan 2025