News

Comscore Appoints Frank Friedman as Chief Data and Analytics Officer

Comscore, a global leader in consumer behavior measurement and analysis, has appointed Frank Friedman as Chief Data and Analytics Officer and Head of Measurement. With his extensive experience in agency, research, publishing, and client leadership, Friedman is set to spearhead Comscore’s data governance, currency adoption, and measurement strategies. 1. Frank Friedman’s Expertise and Career...

business 23 Jan 2025

Nassir Jamal Joins Captello as CTO to Drive AI Innovation

Captello, a leader in innovative lead capture and engagement solutions, has announced the appointment of Nassir Jamal as Chief Technology Officer (CTO). With over 21 years of expertise in technology innovation, AI-driven solutions, and enterprise-scale architectures, Nassir brings a wealth of knowledge to propel Captello’s mission forward. 1. Nassir Jamal’s Extensive Background Over 21 years of...

technology 23 Jan 2025

VaynerX & Ipsos Unveil Key Insights on Organic Social's Untapped Potential

VaynerX, a leading modern communications company, and Ipsos, a global market research leader, have released key insights on the growing significance of Organic Social Media for marketers. This research highlights how Organic Social is transforming consumer engagement, building brand awareness, and influencing creative strategies. 1. Increased Investment in Organic Social 79% of marketers have...

technology 23 Jan 2025

Listrak Launches First U.S. RCS Marketing Campaign with Dooney & Bourke

Listrak, the leading cross-channel marketing platform for the retail industry, became the first provider in the United States to launch a Rich Communication Services (RCS) marketing campaign. Partnering with Dooney & Bourke, a renowned heritage handbag and leather goods brand, the test campaign during the 2024 holiday season demonstrated RCS's potential to more than double revenue per send...

marketing 23 Jan 2025

APAC Email Threats Surge: Phishing and BEC Attacks Rise by 26.9%

Abnormal Security, a leader in AI-native human behavior security, has released a comprehensive report on advanced email threats in the Asia-Pacific (APAC) region. The findings reveal a significant rise in phishing and business email compromise (BEC) attacks targeting organizations in Australia, New Zealand, Japan, and Singapore from January 2023 to December 2024. 1. Rising Email Threats in APAC...

technology 23 Jan 2025

SundaySky Introduces AI Avatars and Advanced Video Tools for Modern Enterprises

SundaySky, a leading AI-powered video platform, has launched the next generation of its platform, elevating it to a comprehensive business solution for video creation that is data-driven, AI-powered, and creatively limitless. The new update introduces innovative features like AI avatars, in-app screen recording, and advanced AI media generation, all designed to enhance the video creation process...

video technology 23 Jan 2025

Chatmeter Launches AI-Powered Image Analysis and Review Generation for Multi-Location Brands

Chatmeter, the leader in multi-location customer intelligence, announces exciting new features to its Pulse Ai platform, including AI-powered image analysis and a Review Generation tool. These updates aim to enhance how brands manage customer feedback, gather insights, and improve customer experiences across multiple locations. AI-Powered Image Analysis: A Game Changer for Reputation Management...

technology 22 Jan 2025

LPL Financial Unveils Enhanced Marketing Solutions with New Digital Platform

LPL Financial LLC, a leader in wealth management, introduces an enhanced Marketing Solutions portfolio, including a new Digital Marketing Platform. Designed to deepen client relationships and accelerate business growth, this customizable platform empowers advisors to effectively engage clients and prospects through streamlined, multi-channel communication. 1. Customization to Fit Every Advisor's...

marketing 22 Jan 2025