Innovations including video capabilities, data enrichment, and AI-powered analysis enable businesses to boost customer acquisition with end-to-end solution

Typeform, a leading platform for intuitive form building and conversational data collection, has announced Typeform for Growth—a new suite of capabilities designed to help businesses capture, qualify, and convert leads to drive revenue growth. This new offering provides GTM (go-to-market) teams with advanced tools for engaging with customers and streamlining the data collection process.

New Features of Typeform for Growth

• Interactive Multimedia Forms: Create engaging forms with text, audio, images, and video to capture more leads.

  • Video Forms: Record, edit, and embed personalized videos into forms to boost engagement and conversion rates.
  • High Completion Rates: Forms created with Typeform achieved a 47.3% completion rate, significantly higher than the industry average of 21.5%.

• Automated Data Enrichment: Enrich lead data in real-time without needing separate tools.

  • Automated Enrichment: Let Typeform automatically enrich responses with real-time B2B data.
  • Data Quality Controls: Use reCAPTCHA and advanced spam-blocking features to ensure data integrity.

• Lead Conversion and Workflow Automation: Enhance marketing and sales efficiency with automation tools.

  • Workflow Automation: Automate lead scoring, routing, and email communications to connect with high-value leads faster.
  • Smart Insights and Ask AI: Leverage AI to analyze large data volumes and query data using natural language for actionable insights.

The Vision Behind Typeform for Growth

• Empowering Businesses: “With the launch of Typeform for Growth, we’re once again leading the charge, empowering businesses to interact with audiences in more dynamic and personalized ways,” said Aleks Bass, Chief Product Officer.
• Enhancing Engagement: Aims to provide GTM teams with tools to understand, engage, and convert customers effectively.

Benefits for Different Users

• Intermediaries: Track IVT metrics, prevent invalid activities, and block bidding on IVT events.
• Advertisers: Ensure that ad creatives reach genuine requests, maintaining data integrity and audience quality.
• Publishers: Protect sensitive content and prevent invalid traffic from affecting ad code or videos.

Market Relevance

• B2B Personalization: According to McKinsey & Company’s 2023 Global B2B Pulse, 77% of companies using direct one-to-one personalization saw an increase in market share.

Typeform for Growth is designed to help businesses capture and convert leads more effectively with a range of new features. From interactive forms to automated workflows and advanced data enrichment, Typeform continues to innovate in the field of data collection and customer engagement, providing tools that meet the needs of modern GTM teams.