Escalated.io has unveiled enhanced security measures aimed at protecting partners from invalid traffic (IVT) attacks. This new feature allows partners to enable the signing of all IVT responses, which assures that responses come directly from Escalated.io and are not tampered with by malicious actors.

New Security Enhancements

• Signing IVT Responses: Partners can now activate a feature to sign all IVT responses, ensuring authenticity and security.
• Client-Side Communication: Essential for environments where timely client-side communication is crucial, such as ad insertions or client-side auctions.
• Preventing Manipulation: Signed responses prevent bots and bad actors from creating fake invalid traffic requests.

Addressing Key Challenges

• Problem of Non-Secured Responses: Unsecured responses can be manipulated, leading to incorrect validation of invalid requests.
• Consequences of Manipulated Responses: Bad actors can deceive partners into treating invalid requests as valid, causing significant disruptions.

Protection Against Evolving Threats

• Real-Time Threat Identification: The platform detects and addresses emerging threats from bots and invalid activities.
• For Intermediaries: Track IVT metrics, prevent invalid activity, and block bidding on IVT events.
• For Advertisers: Ensure that ad creatives are served to legitimate requests, maintaining audience data integrity.
• For Publishers: Protect content and prevent IVT from accessing ad code or videos, shielding buyers from bad activity.

CEO’s Statement

• Kyle Smith’s Insight: “As it becomes easier for bad actors to take advantage, we're happy to provide solutions that keep our partners one step ahead.”

Escalated.io’s new security features are a vital advancement in the fight against invalid traffic. By enabling the signing of IVT responses, the company offers a robust solution for partners to ensure that their communications are secure and free from manipulation by bad actors.