The global contextual advertising company enters the Australian market with acquisition of JustEggs, expanding its footprint in the APAC region

Seedtag, renowned for its innovative contextual advertising solutions, has acquired JustEggs, an Australian creative intelligence business known for delivering effective digital campaigns. This acquisition marks Seedtag's strategic entry into the Australian market, aiming to extend its contextual AI technology, Liz, and enhance advertising solutions across the APAC region.

Strategic Acquisition:

• Overview of the Acquisition:

  • Announcement Date: Today.
  • Target: JustEggs, an Australian creative intelligence firm.
  • Effective Date: Integration begins in July.

• Objectives of the Acquisition:

  • Market Expansion: Entering the Australian market to support Seedtag’s growth in the APAC region.
  • Technological Integration: Introducing Seedtag’s privacy-first contextual AI technology, Liz, to enhance JustEggs’s digital advertising solutions.
  • Leadership Continuity: Nik Kontoulas, CEO and Founder of JustEggs, will continue as Managing Director ANZ.

About JustEggs:

• Company Background:

  • Founded: 2013.
  • Specialization: Digital solutions for creating engaging and measurable campaigns for brands and advertisers.

• Accomplishments:

  • Innovative Campaigns: Known for delivering high-value digital advertising solutions.
  • Local Expertise: Deep understanding of the Australian market.

Seedtag’s Contextual AI Technology:

• Technology Overview:

  • Product: Liz, Seedtag’s proprietary contextual AI technology.
  • Capabilities: Privacy-first targeting, real-time interest-based consumer engagement.

• Recent Achievements:

  • Award: Best Contextual Targeting Offering at the 2024 Digiday Media Awards.
  • Global Reach: Expanded to 17 markets worldwide.

Market Potential in Australia:

• Market Statistics:

  • Internet Users: Expected to exceed 23.3 million by 2025.
  • Internet Penetration Rate: Over 89% by 2025 (Statista).

• Strategic Importance:

  • Growth Opportunity: A significant market for expanding Seedtag’s contextual advertising solutions.
  • Previous Expansions: Entered India and Peru in 2023, Canada in 2024.

Future Plans and Vision:

• Statements from Key Executives:
  • Albert Nieto, Co-CEO & Co-Founder of Seedtag:
    • “The acquisition of JustEggs demonstrates Seedtag’s commitment to international growth and the advancement of contextual intelligence in new markets.”
  • Nik Kontoulas, Founder of JustEggs:
    • “Partnering with Seedtag opens a new chapter for digital advertising innovation in the ANZ market with advanced contextual AI technology.”
  • Dal Gill, VP of New Markets at Seedtag:
    • “We are excited about the potential for our solutions in the Australian market and look forward to delivering privacy-first, scalable targeting solutions.”

Technological and Market Impact:

• Technological Innovations:

  • Adaptive Technology: Seedtag’s Liz will provide advanced targeting capabilities and improved campaign effectiveness.
  • Privacy-First Approach: Focus on cookieless advertising solutions.

• Market Impact:

  • Client Benefits: Enhanced advertising strategies for Australian brands and publishers.
  • Industry Contribution: Addressing the demand for effective, privacy-focused digital advertising solutions.

The acquisition of JustEggs by Seedtag marks a significant step in expanding Seedtag’s presence in the APAC region. With the integration of Seedtag’s advanced contextual AI technology, Liz, JustEggs is set to offer more effective and privacy-first advertising solutions to the Australian market. This strategic move follows successful market entries in India, Peru, and Canada and represents Seedtag’s ongoing commitment to international growth and innovation in the digital advertising industry.