News

Optable Closes Series A Round to Drive Privacy-First Data Monetization

Optable, a leading identity management and collaboration platform tailored to the advertising ecosystem, has successfully closed its Series A Acceleration Round. Led by TELUS Global Ventures, with reinvestment from notable backers such as Hearst Ventures, Brightspark Ventures, Desjardins Capital, Deloitte Ventures, and AsterX, this funding marks a significant milestone in the company's journey...

advertising 27 Jan 2025

Coolmuster iOS Assistant for Mac V5.0: Major Update with iOS 18 Support

Coolmuster, a trusted provider of data management solutions for over a decade, has announced an exciting update to its Coolmuster iOS Assistant for Mac. The latest version (V5.0) brings enhanced functionality by aligning key features with the Windows version, ensuring smoother data management, transfer, and backup for iOS users on Mac. What’s New in Coolmuster iOS Assistant for Mac V5.0? 1...

data management 27 Jan 2025

Groundbreaking Research Unveils Digital PR Transformation Trends

A recent study by leading digital communication experts uncovers transformative shifts in the digital public relations (PR) landscape. The research provides actionable insights into how businesses are adapting to emerging technologies and evolving communication strategies to stay competitive. 1. Technological Integration: Increased Digital Channel Utilization: 68% of businesses report higher...

digital marketing 27 Jan 2025

Aspire.io Integrates YouTube Shorts for Brands to Boost Creator Strategies

Aspire.io, a leader in influencer marketing platforms, introduces its first-party integration with YouTube Shorts. This integration enables brands to leverage the rising popularity of short-form content on YouTube, diversify their creator strategies, and track performance effectively. Unlocking Access to YouTube Shorts: Aspire is among the first platforms to support YouTube Shorts. It helps...

marketing 27 Jan 2025

SOCi Achieves ISO 42001 Certification for Ethical AI Practices

SOCi Inc., the leader in AI-powered marketing solutions for multi-location businesses, has proudly announced that it has achieved ISO 42001 certification. This internationally recognized standard ensures the responsible development, deployment, and maintenance of AI systems. SOCi becomes one of the first companies in the martech space to earn this certification, reinforcing its position as a...

marketing 24 Jan 2025

Mobivity Appoints David Simon to Board of Directors to Drive Growth

Mobivity Holdings Corp., a leader in leveraging mobile gaming to boost customer engagement, has announced the appointment of David Simon to its Board of Directors. Simon, with over 20 years of experience in advertising technology, will bring valuable insights as Mobivity scales its Connected Rewards platform. This move comes alongside the resignation of Dennis Becker, who leaves a lasting impact...

customer engagement 24 Jan 2025

Wix Integrates with YouTube Shopping to Boost Social Commerce

Wix.com Ltd., a leading SaaS website builder, has announced a powerful integration with YouTube Shopping. This collaboration enables Wix merchants to sell their products directly through YouTube, enhancing social shopping capabilities and connecting sellers with larger audiences. 1. Sell Directly Through YouTube Store Display on YouTube Profiles: Merchants can showcase their products on the...

technology 24 Jan 2025

Act-On Software to Be Acquired by Banzai International, Inc.

Act-On Software Inc., a leading enterprise marketing automation platform (MAP) provider, announced its acquisition by Banzai International, Inc., a top marketing technology company. This strategic move enhances Banzai's mission to build a comprehensive suite of AI-powered MarTech solutions for businesses of all sizes. 1. About Act-On Software Recognized as one of the easiest-to-use and most...

marketing 24 Jan 2025