PureCars, the leading customer data and marketing platform for automotive dealerships, has unveiled RylieAI, an innovative toolset designed to revolutionize how dealerships engage with customers, optimize marketing efforts, and drive revenue growth. Powered by PureCars' proprietary Customer Data Platform (CDP), The AutoMiner, RylieAI offers a comprehensive suite of tools that help dealerships connect with customers more effectively in today’s competitive automotive landscape.

1. RylieAI Audiences: Precision in Targeted Marketing

• RylieAI Audiences uses advanced data modeling to create hyper-targeted customer segments, ensuring dealerships can focus their marketing efforts on the most relevant customers.
• By analyzing customer demographics, behavior, and purchase intent, RylieAI Audiences optimizes ad spend across multiple platforms like Google, Facebook, and Instagram, driving stronger engagement and increasing the effectiveness of paid media and social campaigns.

2. RylieAI Conversations: Real-Time, Seamless Communication

• RylieAI Conversations facilitates seamless, real-time communication between dealerships and customers, supporting text, email, and other channels for instant interaction.
• This tool enhances customer satisfaction by providing personalized and timely responses, whether it’s answering questions or scheduling appointments, ultimately leading to higher conversion rates and stronger customer relationships.
• With 24/7 availability, RylieAI Conversations ensures dealerships can always be responsive to customer needs, enhancing the overall customer experience.

3. RylieAI Digital Assistant: Revenue-Driving Automation

• RylieAI Digital Assistant takes on the heavy lifting of data processing, identifying high-value leads and highlighting sales opportunities for dealership teams.
• By analyzing extensive datasets, it suggests the most effective campaigns and strategies for dealerships, streamlining marketing processes and improving productivity.
• This intelligent digital assistant enables dealerships to focus on the most promising opportunities, maximizing marketing efficiency and revenue growth.

4. Impact on Dealership Efficiency and Growth

• Aaron Sheeks, CEO of PureCars, highlighted that RylieAI transforms how dealerships engage with customers by combining precision targeting, intelligent data-driven insights, and responsive communication tools.
• The integration of these features empowers dealerships to improve operational efficiency, enhance the customer experience, and ultimately drive business growth in a highly competitive market.

5. PureCars' Commitment to Automotive Innovation

• With RylieAI, PureCars continues to push the envelope of automotive marketing innovation, addressing the unique challenges faced by dealerships and manufacturers.
• The release of RylieAI represents PureCars' ongoing commitment to equipping dealerships with cutting-edge solutions that ensure success in a data-driven, customer-centric automotive market.

PureCars' RylieAI is a game-changing toolset for automotive dealerships, offering advanced capabilities in audience targeting, real-time customer communication, and marketing automation. With its intelligent data-driven approach, RylieAI empowers dealerships to optimize marketing efforts, streamline operations, and ultimately drive revenue growth, setting a new standard for success in the automotive industry.