Continuing its mission to deliver flexible and powerful marketing solutions, Optimizely, a leading digital experience platform (DXP) provider, has announced the launch of its new SaaS CMS featuring the innovative Visual Builder. This latest offering expands Optimizely’s solutions, allowing customers to choose between SaaS and PaaS based on their unique business needs.

1. Visual Builder: Empowering Marketers

• Effortless Design: Drag-and-drop interface for easy layout customization.
• Advanced Content Modeling: Structure and configure content to enhance user journeys.
• Multi-Channel Management: Centralized management of websites, apps, and more.
• Template Management: Reuse templates for efficiency and consistency.
• Customizable Workflows: Tailor approval processes to team needs.
• Automatic Upgrades and Scaling: Latest innovations with minimal upgrade costs.

2. Optimizely Graph: Enhanced Content Management

• Faceted and Fuzzy Search: Improved content exploration and discovery.
• CDN Content Delivery: Fast, global content availability.

3. Strengthened Partnerships

• Vercel Collaboration: Advanced deployment, scaling, and performance monitoring with Vercel.
• Frontend Hosting: Options for leveraging Vercel or Netlify for hosting frontend experiences.

Optimizely’s new SaaS CMS and Visual Builder represent a significant advancement in digital marketing solutions. By offering a user-friendly design experience, advanced content management features, and a robust partnership ecosystem, Optimizely is setting a new standard in the DXP market. Marketers can now enjoy greater creativity, speed, and independence, ensuring they are well-equipped to meet the demands of today’s competitive landscape.