The partnership names adMarketplace as Mozilla's preferred partner to sell its privacy-preserving homepage tiles, and expands the relationship into additional surfaces.

Mozilla, the privacy-focused tech company behind the Firefox browser, and adMarketplace, a search advertising company, have announced the expansion of their advertising partnership. This collaboration focuses on sponsored tiles and Firefox's new tab experience, aiming to innovate privacy-preserving but effective advertising solutions.

• Partnership Background:

  • Mozilla and adMarketplace have been collaborating since 2019.
  • The partnership aims to seamlessly connect the privacy-oriented Firefox browser with brands.
  • Provides accurate measurement to advertisers without compromising user privacy.

• Purpose and Vision:

  • Mozilla's effort to raise the bar on the digital advertising industry.
  • Focus on creating high-value advertising opportunities that preserve user privacy.
  • Mozilla's commitment to innovating privacy-preserving ad solutions.

• Statements from Leadership:

  • Adam J. Epstein, co-CEO and President of adMarketplace:
    • Highlights Firefox as an ideal partner for innovation.
    • Emphasizes the joint commitment to creating an ideal user experience.
    • The expanded partnership aims to revolutionize the user's new tab experience.
  • Katherine Bose, Vice President of Business and Corporate Development at Mozilla:
    • Recognizes the significant transformation in the online advertising industry.
    • Stresses the need for innovation where privacy and advertising can coexist.
    • Expresses enthusiasm for partnering with adMarketplace to bring privacy-preserving ad solutions to more advertisers.

The expanded partnership between Mozilla and adMarketplace represents a significant step towards revolutionizing the digital advertising landscape. By combining their expertise, the two companies aim to deliver innovative, privacy-preserving advertising solutions, enhancing the user experience on Firefox's new tab page while providing effective opportunities for advertisers.