Prague-based AdTech company R2B2, majority-owned by Genesis Capital Growth, has acquired Caroda, a leading video advertising SaaS company. This strategic acquisition strengthens R2B2’s capabilities and positions both companies for growth in the Central and Eastern European (CEE) region and international markets.

Accelerating Growth Through Acquisition and Innovation

• Enhanced Offerings: The acquisition allows R2B2 to expand its programmatic demand solutions with Caroda’s advanced SaaS tools.
• Leadership Expansion: R2B2 CEO František Bauma will also take on the role of Managing Director at Caroda.
• Immediate Collaboration: A phased integration of services and technologies will take place over the coming months.
• Continued Client Support: Existing clients will continue to receive uninterrupted services.

A Unified Vision for Publishers

• Caroda’s Strengths: Known for its Multiformat Carousel technology, Caroda helps publishers maximize ad revenue even in declining traffic conditions.
• Leadership Continuity: Caroda CEO Roman Mura will retain his position while also becoming Chief Strategy Officer at R2B2.
• Strategic Growth: By joining forces, the companies aim to create one of the most effective monetization platforms in the online advertising market.

Supporting Regional and Global Expansion

• R2B2’s Market Reach: The company operates in 46 countries worldwide, with a strong presence in the CEE region.
• Caroda’s Expertise: Nearly a decade of experience in video advertising will enhance R2B2’s offerings for publishers.
• Future Outlook: The partnership enables both companies to address industry challenges and provide sustainable revenue growth for publishers globally.

The acquisition of Caroda marks a major milestone in R2B2’s expansion strategy. By combining expertise in video ad monetization and programmatic advertising, both companies are set to deliver innovative, scalable solutions for publishers worldwide.