tvScientific, a leading performance advertising platform for connected TV (CTV), has secured $25.5 million in Series B funding. Led by NewRoad Capital Partners, the round includes investments from Roku, Second Alpha Partners, and existing backers like Norwest Venture Partners, S4S Ventures, and Progress Ventures.

Expanding the CTV Market

• CTV advertising, currently a $30 billion market, is expected to reach $42 billion by 2028.
• Most TV advertising today focuses on brand awareness, limiting access for performance-driven advertisers.
• tvScientific’s vision is to build Performance TV, enabling CTV advertising with the same targeting, measurement, and optimization capabilities found in search and social advertising.

Key Investor Insights

• Jason Fairchild, CEO & Co-founder, tvScientific: "We aim to transform CTV into a multi-hundred-billion-dollar category by making it performance-driven, just like search and social."
• John Sheehy, Operating Partner, NewRoad Capital Partners: "tvScientific is leading the shift to a results-oriented CTV advertising model, allowing brands to engage consumers with measurable outcomes."
• Miles Fisher, Senior Director, Roku: "Our investment in tvScientific aligns with our belief that TV advertising should be accessible to all advertisers, delivering performance-driven results."

How tvScientific is Changing CTV Advertising

• Patented Technologies: Six patents issued for identity resolution, outcome measurement, and AI-driven optimization.
• Scalable Go-to-Market Expansion: Plans to 10x its customer base in two years, positioning CTV as a true rival to search and social advertising.
• Proven Performance: Trusted by brands like Foot Locker, Rare Beauty, EA, Weight Watchers, and Britbox, achieving high ROAS and improved CPAs compared to crowded digital ad spaces.

With this funding, tvScientific is accelerating the adoption of Performance TV, making CTV advertising as accountable and results-driven as search and social. As the industry shifts toward performance-based models, tvScientific is leading the charge in reshaping how advertisers engage audiences through CTV.