News

Optimove's 2025 Consumer Marketing Fatigue Report Reveals Key Insights

Optimove, the first Customer-Led Marketing Platform, has announced the release of its 2025 Optimove Insights Consumer Marketing Fatigue Report. Based on a survey of 329 U.S. consumers conducted in November/December 2024, the report highlights the critical challenges marketers face as they try to maintain customer engagement amidst the growing risk of marketing fatigue. With consumers demanding...

marketing 6 Feb 2025

Qsic Appoints Marc Walkin as VP of Marketing to Drive Global Growth

Qsic, the leading in-store audio platform powered by GenAI audio and data intelligence, has announced the appointment of Marc Walkin as its new Vice President of Marketing. In this role, Walkin will be responsible for leading the company’s marketing strategy as it looks to expand its global presence, capitalizing on the growing adoption of its platform among top retailers across North America...

marketing 6 Feb 2025

Aspire North Launches Aspire Data Network with Experian for Data-Driven Marketing

Aspire North, in partnership with Experian Marketing Services (EMS), has unveiled the Aspire Data Network (ADN), a groundbreaking self-service audience intelligence platform. The platform provides Aspire North’s customers with direct access to Experian’s robust consumer marketing data, allowing agencies and marketers to create detailed consumer profiles, craft personalized campaigns, and achieve...

customer data platforms 6 Feb 2025

Adjust's 2025 Mobile App Trends: AI, Privacy-First Tech & Mobile App Growth

Adjust, a leading measurement and analytics company, has released its annual Mobile App Trends report for 2025. The report reveals a strong recovery in the app economy following its 2022 dip, with global app installs increasing by 11% YoY and app sessions growing by 4% in 2024. The report, featuring expert insights from AppLovin, also delves into the role of AI in shaping the future of marketing...

analytics 6 Feb 2025

Appy Pie Launches AI Generator: Revolutionizing Content Creation with AI

Appy Pie, a leader in no-code technology, has launched its groundbreaking AI Generator, establishing itself as the leading AI content generation platform. This innovative solution enables businesses, marketers, and creators to generate AI-powered images, videos, and text with ease, making digital content creation faster, more efficient, and of professional-grade quality. Additionally, Appy Pie...

content marketing 6 Feb 2025

Narrative I/O Partners with Yahoo DSP to Empower Data Activation and Monetization

Narrative I/O, a leader in data collaboration, has announced a groundbreaking partnership with Yahoo DSP. This integration allows businesses to activate their first-party data and enables data providers to monetize their data more efficiently within Yahoo's Demand-Side Platform (DSP). The integration facilitates privacy-centric omnichannel campaigns and enhances the overall data activation...

data management 6 Feb 2025

Natterbox Launches Natterbox Digital to Revolutionize Omnichannel Communication

Natterbox, a leader in AI-powered communication solutions, has launched Natterbox Digital, an innovative platform that brings voice, SMS, and WhatsApp into one seamless experience. This new solution, fully integrated into Salesforce, empowers businesses to deliver exceptional, personalized customer engagements across their preferred communication channels. Features of Natterbox Digital Natterbox...

artificial intelligence 6 Feb 2025

AI-Powered Tags Revolutionize Qualitative Research | Fuel Cycle

Fuel Cycle, the insights operating system for modern enterprises, has launched AI-powered tags, a breakthrough feature within its Research Engine. This innovation accelerates qualitative research by automating data cleaning, labeling, and analysis, reducing processing time from days to minutes. With AI-powered tags, businesses can extract deeper, more actionable insights at unprecedented...

artificial intelligence 6 Feb 2025