Qsic, the leading in-store audio platform powered by GenAI audio and data intelligence, has announced the appointment of Marc Walkin as its new Vice President of Marketing. In this role, Walkin will be responsible for leading the company’s marketing strategy as it looks to expand its global presence, capitalizing on the growing adoption of its platform among top retailers across North America.

Driving Growth Through In-Store Retail Media

In-store retail media is rapidly emerging as a new and valuable revenue stream for retailers, and Qsic is poised to leverage this growth. By using audio as an advertising channel, Qsic is redefining the in-store experience, offering brands the opportunity to engage with consumers in more impactful ways.

• Matt Elsley, co-founder and CEO of Qsic, stated, “We have ambitious plans to expand into new markets, introduce new capabilities, and bring more awareness to the value of audio. Marc has the experience to execute them and help us capture this massive opportunity.”

Marc Walkin's Experience and Impact

Marc Walkin brings extensive expertise in retail media and brand marketing, having built and scaled several well-known retail and CPG brands such as Stop & Shop, PopCorners, Beech-Nut, and Staples. Before joining Qsic, he co-founded Turbyne, a retail media platform, and helped lead the company to a strategic acquisition by Colateral in 2024. His experience will be crucial in driving Qsic’s market impact and helping retailers connect with consumers through innovative audio solutions.

Walkin shared, “Qsic is fundamentally redefining the value of in-store audio in today’s retail media-driven landscape. The potential for in-store retail media is just beginning to be realized, and Qsic is at the forefront.”

Qsic's Expansion Plans and Growth

Qsic is experiencing tremendous growth. In January, the company announced it raised $25 million in Series B funding to accelerate its global expansion. With plans to double its workforce and roll out over 70,000 speakers across North America over the next year, Qsic is set to further solidify its position as a leader in in-store audio and retail media.

The appointment of Marc Walkin as Vice President of Marketing signals Qsic’s commitment to driving growth and expanding its reach in the retail media space. With Walkin's expertise and Qsic's innovative approach to in-store audio, the company is well-positioned to lead the next wave of in-store retail media and unlock new revenue streams for brands and retailers.