Narrative I/O, a leader in data collaboration, has announced a groundbreaking partnership with Yahoo DSP. This integration allows businesses to activate their first-party data and enables data providers to monetize their data more efficiently within Yahoo's Demand-Side Platform (DSP). The integration facilitates privacy-centric omnichannel campaigns and enhances the overall data activation process.

Empowering Data Activation and Monetization

Through this partnership, Narrative I/O is transforming how users and data providers interact with data by:

• Accelerating Data Monetization – Data providers can now launch data products within Yahoo’s marketplace in weeks instead of months, reducing time to market.
• Future-proofed First-Party Data Activation – Users can send data segments directly to Yahoo advertisers, matching them against Yahoo ConnectID, a solution that overcomes signal loss.
• Efficient Data Segmentation – Narrative’s intuitive UI, AI tools, and APIs allow users to create sub-datasets tailored for specific market needs.
• Simplified Taxonomy Management – Users can easily create and manage taxonomies with dynamic, segment-level pricing to ensure accurate data offerings.
• Real-Time Updates – Taxonomies can be adjusted in real-time to meet evolving market demands without delays.
• Holistic Measurement – Yahoo DSP provides back measurement log files, allowing businesses to track campaign performance accurately.

CEO Insights

Tim Mahlman, CEO at Narrative I/O, explains:

"Our mission at Narrative is to help businesses unlock the full potential of their data. With the Yahoo DSP Connector, we are enabling users to activate and monetize their first-party data efficiently. By offering intuitive tools for data segmentation and seamless integration, we're transforming how businesses engage with the advertising ecosystem."

Yahoo’s Commitment to Advertisers

Giovanni Gardelli, VP of Ads Data Products at Yahoo DSP, added:

"Providing choice and control for Yahoo DSP advertisers is key to our vision. Our partnership with Narrative offers advertisers an efficient way to access premium data providers, enabling precise audience targeting and driving measurable results. Together, we’re creating new opportunities for success in today’s competitive digital advertising landscape."

Benefits for Users and Data Providers

Through the Narrative I/O and Yahoo DSP partnership, businesses and data providers gain the following advantages:

• Activate and Target First-Party Data – Advertisers can now leverage their first-party data segments for targeted display and video campaigns within Yahoo DSP.
• Customize Data Offerings – Tailor data products to meet specific advertiser needs, improving the effectiveness of campaigns.
• Optimize Revenue Streams – Implement dynamic, segment-level pricing to maximize revenue potential.
• Streamline Processes – Speed up integrations, eliminating traditional data syndication bottlenecks, and complete the process within a single day.

The Narrative I/O and Yahoo DSP partnership revolutionizes data activation and monetization, enabling businesses to efficiently use their first-party data for targeted campaigns while providing data providers with faster, scalable solutions to unlock new revenue streams.