Aspire North, in partnership with Experian Marketing Services (EMS), has unveiled the Aspire Data Network (ADN), a groundbreaking self-service audience intelligence platform. The platform provides Aspire North’s customers with direct access to Experian’s robust consumer marketing data, allowing agencies and marketers to create detailed consumer profiles, craft personalized campaigns, and achieve superior outcomes across omnichannel platforms.

Features of the Aspire Data Network

• Self-Service Design: The innovative self-service nature of ADN enables agencies of all sizes to independently access Experian’s premium consumer data, eliminating the need for intermediary vendors and ensuring greater efficiency and faster campaign deployment.
• Customizable Data Selections: Marketers can customize data selections based on their specific campaign goals, allowing for highly targeted audience segmentation and tailored marketing strategies.
• Omnichannel Targeting: ADN provides businesses with precision in targeting their audiences across multiple platforms, ensuring that campaigns are personalized and resonate with consumers, driving measurable results.

Quotes from the Leaders

• Jason Carlson, Executive Vice President at Aspire North, shared, “With Aspire Data Network, we’re putting the power of world-class consumer insights directly into the hands of agencies and marketers. This platform unlocks unparalleled flexibility and control, enabling businesses to build tailored campaigns that resonate with their audiences and drive measurable results.”
• Chris Feo, Chief Business Officer at Experian Marketing Services, added, “Our goal is to empower marketers with data-driven insights that fuel more impactful consumer engagements. Through our collaboration with Aspire North, we’re making it easier than ever for agencies and brands of all sizes to leverage robust consumer intelligence to create personalized campaigns that resonate at scale and drive measurable growth.”

Democratizing Data Access for Small to Mid-Sized Businesses

The Aspire Data Network is not only beneficial for large enterprises but also democratizes access to high-quality data, empowering small to mid-sized businesses to compete more effectively. By leveraging the same data-driven insights as larger companies, these businesses can enhance their marketing strategies and boost their visibility in the market.

With the launch of Aspire Data Network, Aspire North is empowering businesses with enhanced agility and access to premium consumer data. As marketing teams seek more control and data-driven personalization, ADN is poised to play a pivotal role in delivering targeted, personalized campaigns that drive ROI and measurable growth across industries.