Next-Generation ad tech platform joins forces with the high performance L2 to unleash the power of user owned data and content

Artifact Lab, a cutting-edge platform dedicated to re-architecting privacy in ad-tech, has announced a strategic partnership with Eclipse, an Ethereum Layer 2 (L2) solution powered by the Solana Virtual Machine. This collaboration aims to revolutionize data privacy and monetization, providing users with full control over their data while unlocking new passive income opportunities.

Eclipse: Bridging Solana and Ethereum

• Innovative Architecture: Combines the best features of Solana and Ethereum.
  • High-Performance L2: Offers scalable, high-performance execution with access to Ethereum’s liquidity.
• Developer Benefits: Provides a general-purpose L2 environment ideal for decentralized applications.

Artifact’s Privacy-Centric Approach

• Core Belief: Fundamental right to user privacy and a free internet powered by ads.
• Data Staking Protocol: Allows users to monetize their data (opt-in) while preserving privacy.
  • Opt-In Monetization: Users benefit from sharing their data in a controlled and secure manner.

Partnership Synergy

• Shared Values: Both companies prioritize user privacy and control over data.
• User Benefits on Eclipse: Users can earn passive income while maintaining data ownership.
  • Increased Value: More data provided equates to higher benefits and value generation for Eclipse users through Artifact's protocol.

RelicDAO and Community Engagement

• Artifact’s Community Site: RelicDAO educates users on data ownership and privacy.
  • Earning Opportunities: Users can monetize their data through various ad-tech surfaces, including mobile in-game ads and browser plugins.

Industry Impact

• Ricardo Rodrigues, VP at Artifact: Emphasizes enabling digital ownership of data for users to control and earn from it.
• Vijay Chetty, CEO of Eclipse Labs: Highlights the importance of user privacy and the potential for monetizing traditionally gatekept assets like data.

The partnership between Artifact Lab and Eclipse marks a significant advancement in the ad-tech industry, offering users unprecedented control over their data while creating new income streams. By integrating Artifact's Data Staking Protocol into the Eclipse ecosystem, this collaboration paves the way for innovative privacy solutions and data monetization in the decentralized digital landscape.