Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has released its 12th Amagi Global FAST Report. This comprehensive report highlights the significant impact of Free Ad-Supported Streaming TV (FAST) on TV networks and direct-to-consumer (D2C) streamers. The findings reveal how FAST channels are shaping the evolving streaming landscape and driving substantial growth.

Key Findings from the 12th Amagi Global FAST Report

• Impact on TV Networks and D2C Streamers:
  • TV networks account for 30% of the top 100 FAST channels.
  • These channels drive a 40% share of total Hours of Viewing (HOV).
  • Global HOV and ad impressions have shown double-digit growth:
    • Global HOV: 31% increase.
    • Ad Impressions: 26% increase.

Consumer Comfort with FAST Channels

• Survey Insights:
  • 75% of respondents are willing to create a free profile to sample FAST channels.
  • Over 50% are comfortable entering their credit card information.

Growth and Expansion of FAST Channels

• Broadcaster-Owned Channels:
  • Increased by approximately 2.5 times.
• FAST Channels in O&O Apps:
  • Increased by almost 50%.
• Single IP Channels:
  • More than 25% of entertainment channels are Single IP channels.
  • These channels drive over 33% of HOV within their genre.

Industry Insights and Future Trends

• Alan Wolk’s Perspective:
  • FAST channels are a universal phenomenon, transcending regional differences.
  • The concept of free linear channels is gaining popularity globally.

Quotes from Industry Leaders:

• Srinivasan KA, Co-founder and CRO, Amagi:
  • "FAST provides a great avenue for traditional media companies to draw additional revenues in the digital age."
• Alan Wolk, Co-Founder/Lead Analyst, TVREV:
  • "The concept of free linear channels as a popular delivery mechanism is a universal phenomenon."

Upcoming Webinar:

• Webinar Details:
  • Topic: "How FAST enhances streaming's many business models"
  • Date: July 31 at 1 p.m. Eastern Time
  • Registration: [Link to register]

Amagi’s 12th Global FAST Report underscores the vital role of FAST channels in the streaming ecosystem. The continued growth in HOV and ad impressions, along with increasing consumer comfort with exploring FAST offerings, highlights the robust health of the FAST market. This report offers critical insights for industry stakeholders to navigate the rapidly evolving streaming landscape.