News

Social Kapture Launches Dashboard for Multifamily Marketing Success

Social Kapture, a leading full-service digital marketing agency for the multifamily industry, has launched the Social Kapture Dashboard, a powerful platform designed to streamline marketing and portfolio management for property management groups. This new solution simplifies ad performance tracking, social media insights, and reporting, helping teams navigate the increasingly competitive digital...

digital marketing 21 Feb 2025

Aurora Mobile Integrates DeepSeek AI into Adpub for Smarter Monetization

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, has announced the integration of DeepSeek, an advanced large language model (LLM), into its Adpub platform. This strategic move aims to revolutionize app monetization by leveraging DeepSeek’s lightweight architecture and domain-specific optimizations, enhancing efficiency, scalability, and...

customer engagement 21 Feb 2025

Fospha’s Halo Report Uncovers Hidden Impact of DTC Ads on Amazon Sales

New research from Fospha, a full-funnel marketing measurement platform, unveils the "halo effect"—the hidden impact of Direct-to-Consumer (DTC) advertising on third-party marketplaces like Amazon. The Halo Report highlights how platforms such as TikTok, Meta, and YouTube significantly influence Amazon sales, providing marketers with a more comprehensive way to measure return on ad spend (ROAS)...

advertising 21 Feb 2025

OneMagnify Acquires Guidance to Strengthen eCommerce Capabilities

OneMagnify, a global leader in advanced analytics, customer insights, and AI-powered marketing solutions, has announced the acquisition of Guidance, a premier enterprise-level eCommerce agency. The acquisition, backed by Crestview Partners, aims to enhance OneMagnify’s digital commerce capabilities. The terms of the transaction were not disclosed. Expanding Digital Commerce Expertise With over 30...

digital commerce 21 Feb 2025

Global Mobile Advertising Market to Hit $1.3 Trillion by 2030

The global mobile advertising market is projected to reach $1.3 trillion by 2030, expanding at a CAGR of 15.3% from 2023 to 2030. Several factors are driving this rapid growth: Technological Advancements: The widespread adoption of 5G networks is improving ad delivery and performance, enhancing engagement for advertisers and consumers. Rising Smartphone Usage: The increasing penetration of mobile...

advertising 21 Feb 2025

Orchest Joins TM Forum to Advance Global Automation in Telecom

Orchest, a leading brand in connectivity and automation, has announced its membership with TM Forum, the global alliance of telco and tech companies, to drive the adoption of automation worldwide. Effective January 2025, Orchest became a service provider member of the TM Forum ecosystem. As part of this collaboration, Orchest will integrate TM Forum’s OpenAPIs into its automated platform and...

technology 20 Feb 2025

Goodwill Dallas Names Alexandra Mazzi as VP of Marketing

Goodwill Industries of Dallas has announced the appointment of Alexandra Mazzi as its new Vice President of Marketing. A seasoned marketing executive, Mazzi brings extensive expertise and innovative strategies to help drive the organization's mission and support its continued growth. With a strong entrepreneurial background, Mazzi has worked with both startups and established enterprises...

marketing 20 Feb 2025

Kamales Lardi on ‘That’s Right’: The Future of Digital Transformation

Kamales Lardi, a leading digital transformation expert and CEO of Lardi & Partner Consulting, recently appeared as a guest on That’s Right with guest host Chris Voss. The episode aired on ABC, NBC, CBS, and FOX network affiliates across the U.S., where Kamales shared her expertise on driving business transformation through technology, human-centric leadership, and neuroscience-backed strategies...

digital transformation 20 Feb 2025