News

Nielsen Appoints Jessica Holscott as Chief Financial Officer

Nielsen, the global leader in audience measurement, data, and analytics, has appointed Jessica Holscott as its Chief Financial Officer (CFO), effective immediately. Reporting to CEO Karthik Rao, she will oversee Nielsen's global finance organization, driving the company’s financial strategy during a pivotal time of innovation and growth. Karthik Rao, CEO, Nielsen:"Jessica is a world-class...

analytics 24 Feb 2025

Esri Launches Content Store for ArcGIS, Streamlining Commercial Imagery Access

Esri, the global leader in location intelligence, has launched Content Store for ArcGIS, a revolutionary web app designed to streamline the purchase and integration of commercial satellite imagery. Developed in collaboration with SkyWatch, this solution enables organizations to access high-resolution imagery from Maxar and other providers—all within the ArcGIS platform. Benefits of Content Store...

technology 24 Feb 2025

Kepler Launches Kip Personas™ to Revolutionize Audience Planning and Creative Execution

Kepler has announced the launch of Kip Personas™, an advanced persona-driven audience planning tool built on the Kepler Intelligence Platform™ (Kip). This cutting-edge solution enables brands to move beyond generic media plans by seamlessly integrating data-driven audience insights with Kepler Creative—accelerating custom audience development by up to 95% faster than traditional methods. A New...

technology 24 Feb 2025

Merlot Marketing Showcases Innovation at Design and Construction Week 2024

Merlot Marketing, Inc. (Merlot) is set to make a dynamic return to Design and Construction Week 2024 (DCW) in Las Vegas, from February 25-27, representing Empava, Cultured Stone, Dutch Quality Stone, Eldorado Stone, and Kindred Outdoors & Surrounds. For 24 years, Merlot has been a driving force behind brand strategy, PR, social media, and creative design at DCW—the largest annual gathering of...

marketing 24 Feb 2025

The Modern Data Company Partners with Acies Global to Deliver AI-Ready Data Products

The Modern Data Company, a leader in data product innovation, has announced a strategic partnership with Acies Global, a consulting firm specializing in complex data challenges. Together, they aim to eliminate data silos, enabling enterprises in retail, IoT, and manufacturing to transform fragmented data into business-ready data products—accelerating AI adoption and data-driven decision-making...

business 24 Feb 2025

PostcardMania Partners with HighLevel to Launch PCM Nurture CRM for SMBs

PostcardMania, a $119.1M marketing technology leader, has partnered with HighLevel to develop PCM Nurture, a CRM designed for small- and medium-sized businesses (SMBs). PCM Nurture streamlines email, SMS, direct mail, and lead management into a single unified platform, helping SMBs close more leads with PostcardMania’s proven marketing automation strategies. Austin Garner, VP of Revenue at...

marketing 24 Feb 2025

BirdseyePost Unveils AI-Powered Direct Mail Innovation with Penny©

BirdseyePost has launched groundbreaking features in its autonomous marketing platform, enabling businesses across North America to execute targeted direct mail campaigns with unprecedented speed and precision. At the heart of this innovation is Penny©, an AI-powered marketing agent that automates the entire direct mail process—from crafting campaigns to printing and delivery—with minimal human...

email marketing 24 Feb 2025

Matrix Solutions Joins Microsoft’s ISV Success Program to Drive AI Innovation in Media Ad Sales

Matrix Solutions, a leading provider of media ad sales platform solutions, has joined Microsoft’s ISV Success Program, marking a significant step toward AI-driven innovation in the media advertising industry. This collaboration empowers Matrix Solutions to enhance its development capabilities and deliver advanced AI-powered applications tailored for media professionals. What is Microsoft’s ISV...

artificial intelligence 24 Feb 2025