New advanced addressability offering is supported by key leadership appointments

Lotame, a global leader in customer data technology, has unveiled Lotame Curation, a new audience offering designed to enhance digital marketing performance across North America, EMEA, and APAC. This innovative solution addresses key challenges in digital advertising, including addressability and efficiency, by providing media buyers with unique supply and differentiated audience insights.

• Enhanced Performance and Custom Audiences:

  • Optimized for KPI performance with custom audiences built using cookieless publisher data.

• Increased Campaign Effectiveness:

  • Integrates data, media, and active optimization to uncover and engage high-value audiences seamlessly.

• Valuable Insights:

  • Provides unique consumer insights and data-driven, contextual targeting through Lotame Analytics.

• Efficiency and Cost Reduction:

  • Reduces operational workload and data/tech fees, allowing for faster campaign delivery and increased working media dollars.

Early Trial Results

• Campaign Efficiency:
  • Achieved 20% better efficiency compared to previous benchmarks.
• Video Completion Rates:
  • Improved by 15%.
• Viewability:
  • Increased by 21%.

Strategic Promotions and New Hires

• Eli Heath:

  • Promoted to SVP, Global Addressability, focusing on contextual advertising and predictive analytics.

• Ken Zachmann:

  • Hired as Head of Publisher Partnerships, bringing extensive experience in business intelligence, identity resolution, and customer identity management.

Statements from Leaders

• Andy Monfried, Founder and CEO of Lotame:
  • “Lotame Curation exemplifies our commitment to leveraging data expertise and supporting independent publishers. Our solution ensures unmatched performance and efficiency across all formats, devices, and channels.”

Lotame Curation is set to transform the digital advertising landscape by offering media buyers advanced tools for optimizing performance and achieving campaign goals. With key promotions and strategic hires, Lotame is poised to lead the market with innovative solutions and expertise.