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Pindrop Launches Pulse Inspect for Accurate Deepfake Detection

Pindrop Launches Pulse Inspect for Accurate Deepfake Detection

technology 20 Aug 2024

Pindrop® Pulse™ Inspect enables media, social media networks, nonprofits, and governments to maintain content integrity by identifying AI-generated audio with 99% accuracy

Pindrop, a global leader in voice authentication and security, has announced the launch of Pindrop® Pulse™ Inspect in Preview. This advanced tool, part of the Pindrop Pulse product family, offers groundbreaking deepfake detection with 99% accuracy. Pulse Inspect extends Pindrop's technology beyond call centers to media organizations, nonprofits, government agencies, and social media networks, providing a robust solution for identifying AI-generated speech and preventing misinformation.

  • Overview of Pulse Inspect:
    • Purpose: Pulse Inspect is designed to detect synthetic speech in digital audio files, addressing the challenge of deepfakes and AI-generated content.
    • Functionality: Users can upload audio files to the Pindrop platform for analysis, receiving deepfake scores and visibility into synthetic segments. This enables proactive content verification before publication.
    • Applications: Suitable for media organizations, nonprofits, government agencies, and social media networks to safeguard content integrity and brand credibility.
  • Technological Advancements:
    • Accuracy: Pulse Inspect achieves 99% accuracy in detecting AI-generated speech, with continuous deepfake scores provided every four seconds.
    • Training: The technology has been trained on over 350 deepfake generation tools, 20 million unique utterances, and 40+ languages, covering 90% of the internet's spoken languages.
    • Features: Includes API-driven batch processing, adjustable risk thresholds, and real-time detection of synthetic versus genuine content.
  • Statements:
    • Vijay Balasubramaniyan, Co-Founder and CEO of Pindrop: “Pulse Inspect extends our expertise in deepfake detection to diverse organizations, empowering them to protect content integrity in the digital age.”
    • Alex Serdiuk, CEO and Co-Founder of Respeecher: “Pulse Inspect helps ensure our technology stays ahead of AI attack threats and supports our ethical development and use of voice cloning technology.”
    • Mike Rudolph, Chief Technology Officer at YouMail: “Pindrop Pulse Inspect is the solution for detecting deepfakes in voice calls, especially crucial during the US election season.”
    • Oren Etzioni, CEO of TrueMedia.org: “Pindrop’s deepfake detection technology offers superior accuracy, enhancing our efforts to combat disinformation in political campaigns.”

Pindrop's Pulse Inspect is a revolutionary tool for detecting AI-generated speech with high accuracy. By offering robust solutions for various sectors, Pindrop empowers organizations to maintain content integrity and combat misinformation in an increasingly digital world.

IBM & USTA Launch AI-Powered Features for US Open 2024

IBM & USTA Launch AI-Powered Features for US Open 2024

technology 20 Aug 2024

New Match Report summaries offer fans detailed analysis for all 254 US Open main draw singles matches

Enhanced version of AI Commentary returns to US Open digital platforms for on-demand highlights, along with fully redesigned IBM SlamTracker experience

IBM and USTA Foundation announce new collaboration to provide AI professional development resources to USTA Foundation students, teaching professionals and the public

IBM and the United States Tennis Association (USTA) have announced the integration of watsonx-powered features into the US Open digital platforms for this year's tournament. This collaboration introduces advanced AI capabilities designed to enhance the fan experience with timely, insightful content and interactive tools.

  • AI-Generated Match Reports:

    • Overview: IBM's new feature delivers AI-generated summaries for every men's and women's singles match within minutes of completion. Utilizing watsonx's Granite 13B LLM and USTA's data, these reports include performance analysis, statistics, and highlights.
    • Functionality: Articles are reviewed and enhanced by USTA editorial staff before being published on the US Open app and USOpen.org. This feature scales editorial coverage to include all 254 main draw singles matches across seven rounds and seventeen courts.
  • Enhanced AI Commentary:

    • Overview: Returning for 2024, IBM’s AI commentary now offers more frequent and expressive English-language audio and subtitles for match highlight videos. Powered by watsonx and Granite 13B LLM, this feature ensures updated and contextual commentary just minutes after a match ends.
  • Redesigned IBM SlamTracker:

    • Overview: IBM's SlamTracker is upgraded to provide detailed pre-, live, and post-match insights including win predictions, point-by-point analysis, and a new near real-time 3D graphic of live play. This enhanced experience is built on IBM watsonx technology.
  • Career Readiness Training:

    • Overview: IBM and the USTA Foundation are partnering to offer free career readiness training through IBM SkillsBuild. This initiative supports under-resourced youth with AI and professional development courses, including a guidebook and interactive micro-learning course in English and Spanish.
    • Objectives: The collaboration aligns with IBM’s goal to skill 30 million people by 2030 and aims to enhance engagement in education and career development.
  • Jonathan Adashek, Senior Vice President of Marketing and Communications for IBM: “IBM Match Reports will provide fans with high-quality content promptly, showcasing how AI can modernize and scale workflows.”

  • Brian Ryerson, Sr. Director of Digital Strategy at the USTA: “AI Match Reports allow us to deliver concise, factual match coverage efficiently, enabling our editorial teams to focus on other important content.”

IBM and the USTA’s new AI-powered features for the US Open exemplify how advanced technology can enhance digital experiences for sports fans globally. These innovations, supported by IBM’s watsonx platform, promise to deliver richer, more engaging content and interactive tools for over 15 million fans worldwide.

Vibenomics & Yahoo DSP Enhance In-Store Programmatic Ad Capabilities

Vibenomics & Yahoo DSP Enhance In-Store Programmatic Ad Capabilities

technology 20 Aug 2024

Partnership bridges digital and physical retail through programmatic audio ads

Vibenomics, a Mood Media Company, has announced a strategic partnership with Yahoo DSP to enhance programmatic retail media offerings in-store. This collaboration allows advertisers to leverage Yahoo’s demand-side platform (DSP) to programmatically purchase and manage in-store audio ad inventory across Vibenomics’ extensive retail network.

  • Programmatic Retail Media Expansion:

    • Overview: Advertisers can now use Yahoo's DSP to bid for and manage in-store audio ad inventory within Vibenomics' network, which spans over 25,000 locations across grocery, drug, sporting goods, home improvement, and convenience sectors.
    • Benefits: This partnership enables brands to reach shoppers at the point of purchase with enhanced precision and efficiency, bridging the gap between digital and physical retail spaces.
  • Enhanced Ad Management:

    • Overview: Yahoo’s DSP integration offers advertisers a streamlined way to manage their ad buying, track performance, and optimize placements across Vibenomics' in-store audio channels.
    • Objective: The integration aims to provide improved visibility and discoverability for in-store inventory, aligning with Yahoo DSP's expansion into new programmatic verticals such as grocery and home improvement.
  • Paul Brenner, SVP of Retail Media and Partnerships at Vibenomics: “This partnership accelerates the evolution of retail media, bringing programmatic efficiency to in-store audio ads and enhancing our retail media ecosystem.”

  • Mike Brunick, SVP and Head of Commerce Media at Yahoo: “By integrating with Vibenomics, we're creating a comprehensive omnichannel solution that delivers smarter, more timely ad placements, driving significant results in retail media.”

The collaboration between Vibenomics and Yahoo DSP marks a significant advancement in programmatic retail media. This integration is set to redefine how brands engage with shoppers through in-store audio ads, driving innovation and expanding the possibilities within the retail media landscape.

CivicScience Launches DataScribe: AI Tool for Revenue-Generating News Content

CivicScience Launches DataScribe: AI Tool for Revenue-Generating News Content

technology 20 Aug 2024

CivicScience, a leader in real-time consumer insights, has unveiled a transformative program for the news industry with the launch of DataScribe. This innovative tool leverages AI to convert online poll results into revenue-generating articles and social media posts, providing a much-needed solution for publishers facing business challenges.

  • AI-Driven Content Creation:

    • Overview: DataScribe combines generative AI with CivicScience’s extensive database of consumer insights to create content. Publishers can define the focus of their articles, and the tool will generate drafts that align with their style in over 70 languages.
    • Content Types: The tool supports a range of content formats, including news articles, social media posts, newsletters, and podcast scripts.
  • Publisher Benefits:

    • Efficiency: DataScribe helps publishers generate relevant content quickly, enabling them to address high public demand for news while freeing reporters and editors to focus on original journalism.
    • Multilingual Capability: The tool’s ability to produce content in multiple languages allows publishers to reach diverse audiences cost-effectively.
  • Quality and Trust:

    • Data Source: DataScribe uses data exclusively from CivicScience’s databases and includes human checkpoints to ensure content quality.
    • Safeguards: The tool incorporates technology safeguards to maintain trust and accuracy, addressing common issues faced by other generative AI systems.

Statements

  • John Dick, CEO and Founder of CivicScience: “Our new DataScribe application provides an immediate solution to publishers, helping them navigate significant business challenges while meeting the high demand for relevant news content.”

  • Don Sena, Editorial Consultant for Climatecrisis247.com: “DataScribe supports our editorial strategy by highlighting public sentiment on critical issues, such as climate change, with minimal effort.”

  • Rachel Clayton, EVP of Strategy & Partnerships: “DataScribe is a powerful tool for news organizations, generating fresh content and allowing reporters to focus on the unique aspects of journalism.”

  • Joe Galarneau, Chief Product Officer: “CivicScience's DataScribe maintains high quality and trust through stringent safeguards, offering news organizations confidence in AI-generated content.”

CivicScience’s DataScribe represents a significant advancement in AI-driven content creation for the news industry. By providing a free and effective solution for generating diverse content, DataScribe supports publishers in delivering timely, relevant news and expanding their reach.

Northbeam Apex Integrates with Meta for Enhanced Ad Campaign Optimization

Northbeam Apex Integrates with Meta for Enhanced Ad Campaign Optimization

artificial intelligence 20 Aug 2024

A study of 25 Meta advertisers leveraging Northbeam’s data experienced a median conversion rate improvement of 34%

Northbeam, a leader in AI and machine learning-powered marketing measurement, has unveiled Northbeam Apex, a groundbreaking integration with Meta. This new integration harnesses the power of AI, machine learning, and first-party data to optimize advertising campaigns, delivering significant improvements in performance and budget allocation.

  • Advanced Optimization:

    • Overview: Northbeam Apex enhances algorithmic performance by leveraging accurate signals from Meta, enabling more precise budget allocation across various channels.
    • Impact: The integration aims to drive dramatic improvements in advertising results, optimizing campaign effectiveness.
  • Performance Results:

    • Study Findings: Northbeam's study of the Apex Meta integration revealed that 25 Meta advertisers, who collectively invested $1.5 million, experienced an average conversion rate improvement of 34%.
    • Potential: The results underscore the potential for even greater returns as the integration continues to evolve.
  • Austin Harrison, CEO and Co-Founder of Northbeam: “We’re thrilled to announce Northbeam’s integration with Meta, marking a significant milestone in our mission to drive profitable growth for our customers. The exceptional initial results from Northbeam Apex highlight the powerful synergy between Northbeam’s AI capabilities and Meta’s leadership in AI, setting the stage for unprecedented campaign optimization.”

Northbeam Apex represents a significant advancement in marketing measurement and optimization, combining Northbeam’s AI and machine learning expertise with Meta’s capabilities. This integration promises to enhance advertising performance, offering businesses a powerful tool for achieving better results and maximizing campaign effectiveness.

Culture Genesis Leads in Diverse Audience Engagement on YouTube

Culture Genesis Leads in Diverse Audience Engagement on YouTube

technology 16 Aug 2024

Nielsen analysis reveals Culture Genesis’ unprecedented reach and engagement across White, Black, Hispanic, and mixed-race demographics outperforms key competitors and sets new benchmarks for precision-targeted multicultural marketing at scale.

Culture Genesis, the largest diverse-owned digital video network, recently unveiled the results of a Nielsen Media Impact study. This study, conducted over six months from August 2023 to January 2024, highlights Culture Genesis' outstanding performance in engaging diverse audiences through its YouTube network. The findings reveal Culture Genesis' dominance in reaching Black, Hispanic, and White viewers aged 18 and older.

  • Unparalleled Black Audience Engagement:

    • In January 2024, Culture Genesis achieved 237 million minutes of watch time among Black audiences.
    • This is nearly double the combined total of Univision, BET, BuzzFeed, Allen Media, and Essence.
  • Substantial White Audience Reach:

    • White audiences spent 272 million minutes on Culture Genesis's YouTube network.
    • This demonstrates broad appeal across different demographics.
  • Strong Hispanic Audience Penetration:

    • Culture Genesis consistently reached an average of 11% of the Hispanic 18+ audience monthly.
    • This underscores its ability to connect with this growing demographic.
  • Overall Audience Leadership:

    • In January 2024, Culture Genesis reached 25.9 million viewers aged 18+ on its YouTube network.
    • This solidifies its position as a major player in the digital media landscape.

Additional Insights

  • Mixed-Race Audience Reach:

    • Culture Genesis on YouTube showed the highest percentage reach for mixed-race audiences, the fastest-growing group in the U.S.
    • It reached 12% of Black Hispanic adults 18+ (matching Univision on YouTube).
    • It reached 14% of Asian or Pacific Islander Hispanic adults 18+ on YouTube.
  • Industry Recognition:

    • According to Charlene Polite Corley, VP Diverse Insights and Partnerships at Nielsen, inclusive platforms like Culture Genesis demonstrate the value of engaging diverse audiences.
    • The metrics from the study showcase Culture Genesis as a superior investment for brands aiming to maximize ROI through targeted marketing campaigns.

The Nielsen Media Impact study confirms Culture Genesis' ability to capture and retain viewer attention across various demographics. This positions the platform as a powerful tool for precision-targeted marketing, offering brands a unique opportunity to connect with high-value multicultural audiences.

GotPhoto Acquires Entagged: Enhancing Workflow for High-Volume Photography

GotPhoto Acquires Entagged: Enhancing Workflow for High-Volume Photography

technology 16 Aug 2024

GotPhoto Inc., a leader in end-to-end workflow and e-commerce solutions for photographers, is thrilled to announce its acquisition of Entagged, developed by Foolography GmbH. This strategic move will enhance the volume photography tagging process, simplifying the management of large shoots directly through the GotPhoto platform.

  • Introduction of Entagged:

    • Entagged is a Bluetooth® barcode-scanning and image tagging solution that matches images with subjects.
    • It integrates seamlessly with GotPhoto, streamlining shoot management and automating workflows.
  • Name List Feature:

    • The Name List feature in Entagged allows photographers to embed codes into metadata with a single tap on the subject's name.
    • This innovation eliminates the need for QR codes and barcodes during shoots, making the process more efficient.
  • Enhanced Functionality:

    • Photographers can import student data directly into the Entagged app.
    • The app facilitates easy browsing of names and on-the-fly data editing, improving organization on picture days.

Statements from Leaders

  • Oliver Perialis, Founder of Foolography:

    • "Joining forces with GotPhoto is a huge milestone for us. We have always recommended GotPhoto as the ideal platform, and this acquisition feels very natural. We look forward to a promising future together!"
  • Benedikt Greifenhofer, CEO of GotPhoto:

    • "This acquisition aligns with our mission to enhance the efficiency of photographers. Integrating Entagged and its Name List feature expands our capabilities, providing unparalleled convenience for high-volume shoots."

The acquisition of Entagged represents a significant advancement for GotPhoto, reinforcing its commitment to supporting photographers worldwide. The integration of Entagged’s innovative features will elevate the ease and efficiency of managing large-scale photo shoots, further solidifying GotPhoto's position as a top solution provider in the industry.

Squaretalk Partners with LoopBridge to Enhance Customer Insights

Squaretalk Partners with LoopBridge to Enhance Customer Insights

technology 16 Aug 2024

Squaretalk, a leading contact center software provider, is excited to announce a strategic partnership with LoopBridge, a product management copilot that aligns products with customers' real needs. This collaboration aims to enhance business understanding of client needs through advanced AI analysis of call data.

  • AI-Driven Insights:

    • LoopBridge’s AI algorithms analyze calls made through Squaretalk’s platform.
    • This analysis identifies core customer desires, highlights recurring pain points, and captures critical feedback for optimizing sales pitches and product backlogs.
  • Seamless Integration:

    • The integration eliminates the need for manual file uploads by combining LoopBridge’s insights with Squaretalk’s unlimited call recording storage.
    • This integration speeds up analysis and provides a comprehensive view of how product functionalities impact customer satisfaction, identifying unused features and areas for improvement.
  • Enhanced Sales and Product Development:

    • Analyzing objections raised during calls helps reveal misalignments between product representation and actual performance.
    • Sales call analysis provides insights into market reception for new features or services, enabling agile responses and improvements.

Statements from Leaders

  • Elie Rubin, CEO of Squaretalk:

    • “We are thrilled to partner with LoopBridge. This collaboration will provide Squaretalk clients with invaluable insights into their customers’ motivations and requirements, enhancing their outbound campaigns.”
  • Liad Itzhak, CEO & Founder of LoopBridge:

    • “Combining our AI analytical systems with Squaretalk’s robust communication software will allow companies to focus on what truly matters, delivering real value and integrating the voice of the customer into their decision-making processes.”

The integration of LoopBridge’s AI capabilities with Squaretalk’s contact center software empowers businesses to gain a deeper understanding of customer needs and improve both product offerings and sales strategies. This partnership is available to all existing Squaretalk clients, promising enhanced efficiency and customer alignment.

   

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