Mile, a machine learning-powered revenue optimization platform, is revolutionizing ad revenue tracking with its new Revenue Analytics solution. This innovative platform provides web publishers with real-time insights and advanced analytics, enabling them to optimize ad performance and maximize revenue.

• Advanced Dashboard:

  • Integrates seamlessly with existing ad tech stacks.
  • Provides accurate and transparent performance insights for informed decision-making and revenue growth.

• Detailed Metrics:

  • Tracks auction health and bidder performance metrics, including revenue, CPM, win rate, match rate, and time-out rate.
  • Offers insights for various ad units, sizes, and inventory types across browsers, devices, and countries.

• Comprehensive Revenue Attribution:

  • Monitors performance data for every page URL, layout, referrer, UTM, and other parameters.
  • Breaks down performance data by multiple dimensions for granular insights.

• Cross-Dimensional Analysis:

  • Allows unlimited cross-dimensional analysis, providing specific performance data by pages, ad units, devices, browsers, and geographies.
  • Enables precise optimization and detailed insights into revenue growth opportunities.

• Machine Learning-Powered Forecasting:

  • The revenue forecasting dashboard predicts ad revenue with over 95% accuracy.
  • Supports strategic planning with reliable revenue predictions.

• Custom Testing and Tracking:

  • Early adopters can run custom A/B/n tests and track revenue attribution for each experiment.
  • Demonstrates the effectiveness of Mile’s analytics platform.

Statements from Leaders

• Nathan, Customer:

  • “The dashboard is user-friendly and provides easy navigation for accessing and interpreting data and metrics.”

• Vijay Kumar, Founder and CEO of Mile:

  • “Our platform allows publishers to optimize bidders and strategies more effectively, driving higher revenue while significantly reducing the time required for these optimizations.”

Mile’s Revenue Analytics solution empowers publishers with unparalleled insights and real-time intelligence, enhancing their ability to optimize ad performance and drive revenue growth. The platform’s comprehensive data analysis and accurate forecasting capabilities make it an invaluable tool for web publishers aiming to maximize their ad revenue.