The Sherpa Group, a leading Channel Marketing agency, has appointed Phil Gowing as Non-Executive Chairman. With over 30 years of industry experience, Phil brings strategic expertise and a passion for scalable solutions, further strengthening Sherpa’s data-driven approach to Partner Marketing.

Driving Growth Through Data & AI

Phil joins Sherpa at a pivotal time as the company:

• Expands its Partner Marketing services through investment in EdisonAI Data Analytics.
• Leverages data intelligence to accelerate growth and optimize partnerships.
• Redefines Channel Marketing with insights-driven strategies for tech sector clients.

Phil Gowing’s Industry Expertise

• Co-founder of bChannels, a global leader in Channel Partner Programs.
• Led partnerships with major tech vendors, including AWS, Intel, HP, and VMware.
• Proven track record in helping businesses scale through data-driven methodologies.

Leadership Perspectives

• Phil Gowing, Non-Executive Chairman, Sherpa Group
  • “It all starts with data—the key to solving problems and accelerating growth.”
  • “I’m honored to join Sherpa and help shape true differentiation in the market.”
• Tom Perry, CEO, Sherpa Group
  • “Phil’s expertise and strategic insights will be instrumental in our growth journey.”
  • “His belief in data-driven marketing aligns perfectly with Sherpa’s vision.”

With Phil Gowing’s leadership, Sherpa Group is poised for further expansion and continued success in the Channel Marketing space. By integrating AI-driven insights and scalable marketing strategies, Sherpa remains at the forefront of data-powered Partner Marketing innovation.