Data Axle, a leader in data-driven business intelligence, has been named a strong performer in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025. The evaluation assessed 15 providers based on 21 criteria, recognizing Data Axle’s excellence in data collection, identity resolution, and intent-driven insights.

Highlights from the Forrester Report

• Strength in Identity Resolution & Data Compliance

  • Recognized for maintaining an individual identity graph, serving both B2B and B2C markets.
  • Strong data security and compliance standards, reinforcing trust and reliability.

• High Performance Across Critical Intent Data Criteria

  • Received top scores in six areas, including volume of signals, buying group prediction, and partner ecosystem.
  • Uses diverse data sources, including business co-ops, bidstream, partner networks, and campaign exhaust.

• Innovative Solutions for Lead Generation & Targeting

  • Salesgenie: A powerful prospecting platform for businesses of all sizes.
  • Audience360®: A comprehensive data management solution integrating zero-to-third-party datasets for enhanced targeting.
  • Direct integrations with CRM and marketing automation platforms for seamless data connectivity.

Industry Perspectives & Client Impact

• Andrew Frawley, CEO, Data Axle

  • Emphasizes commitment to privacy-compliant, high-quality intent solutions.
  • Highlights investments in identity resolution and seamless platform integrations.

• Aaron Shupert, AVP of Business Intelligence, Data & Reporting at Hibu

  • Praises Data Axle’s deep insights for refining targeting and sales outreach.

With over 50 years of expertise, Data Axle continues to be a trusted provider of intent data and business intelligence solutions. By offering scalable, privacy-compliant data-driven marketing strategies, Data Axle empowers businesses to connect with high-intent prospects and drive measurable growth.