Addition of Ninetailed technology will accelerate AI-driven personalization capabilities and advance Contentful’s innovation leadership in the content management space

Contentful, a leading composable content platform, has announced its definitive agreement to acquire Ninetailed, a Berlin-based pioneer in structured content personalization and experimentation. This acquisition will enable Contentful to offer a scalable, AI-driven personalization solution, fully integrated into its existing platform, empowering customers to deliver tailored digital experiences effortlessly.

1. Strategic Integration and Capabilities

• The acquisition will allow Contentful to combine its API-first architecture with Ninetailed’s AI-driven personalization, enhancing content delivery across multiple channels.
• Customers can leverage the integrated solution to experiment, analyze, and deliver personalized experiences without the need for new workflows, driving higher ROI from content and data investments.

2. Overcoming Challenges in Personalization

• Traditional personalization efforts are often hindered by fragmented tools, high development costs, and poor data integration.
• Contentful’s CEO, Karthik Rau, highlights that Ninetailed’s seamless integration into Contentful’s platform simplifies personalization, offering code-free experiment creation and robust connectivity.

3. Enhanced Platform Offerings

• Contentful’s platform, trusted by over 4,200 customers, is known for its scalability and enterprise-grade reliability.
• With the integration of Ninetailed and the launch of Contentful Studio, Contentful will provide a unique composable content platform tailored to technical users and low-code tools for marketing and design teams.

4. Impact on Existing Customers

• Leading brands such as Kraft Heinz, Ace & Tate, and SumUp already utilize Ninetailed’s technology within their Contentful-built digital experiences.
• Case studies like Ruggable demonstrate the effectiveness of personalization, with the brand achieving a 25% increase in conversions and a 7x increase in click-through rates by using Ninetailed’s technology.

The acquisition of Ninetailed by Contentful marks a significant advancement in the content personalization landscape. By integrating AI-driven personalization into its composable content platform, Contentful is set to revolutionize how brands deliver tailored customer journeys, driving higher engagement and ROI.

The new technology enables marketers to buy and optimize TV to their stated outcome goals

tvScientific, the leading performance advertising platform for connected TV (CTV), has announced the approval of a new patent continuation for its Scientific System and Method for Optimizing Television Advertising. This patent reinforces tvScientific’s position at the forefront of TV advertising by optimizing campaigns to meet advertiser-declared outcome goals, such as cost per sale, cost per app install, and cost per website visitor.

1. Advanced ML and AI-Based Optimization

• The newly granted patent highlights tvScientific's use of advanced machine learning (ML) and artificial intelligence (AI) technologies.
• These technologies automatically ingest signals from internal and external data sets to identify which signals drive success for a given campaign.
• The system dynamically optimizes campaigns by focusing on effective signals, enhancing ROI for advertisers using the tvScientific platform.

2. Transparency and Control for Advertisers

• Unlike traditional “walled garden” algorithms, tvScientific’s patented technology offers transparency into the granular details of campaign delivery.
• Marketers can see the relative performance of each channel and maintain control over spend allocations, providing greater flexibility and insight into their campaigns.

3. Transition from TV Advertising 1.0 to 2.0

• According to Jason Fairchild, CEO and co-founder of tvScientific, traditional TV advertising has been limited by outdated methods focusing on reach and frequency KPIs, with audience demographics based on small viewer panels.
• The digital ad ecosystem, driven by outcome measurement and optimization, has grown exponentially, leading to tvScientific’s innovation in TV Advertising 2.0.
• This new era of TV advertising democratizes access and focuses on outcome measurement, bringing millions of new advertisers to TV screens.

4. Enhancing Campaign Performance

• tvScientific’s advanced algorithms rapidly differentiate the impact of TV media placements by offer, creative elements, or advertiser categories.
• The platform’s interoperability with third-party data sets and measurement platforms enables marketers to optimize ad delivery across CTV, OTT, and other digital formats.
• Marketers can leverage tvScientific’s platform to improve incremental business impact and drive successful advertising campaigns.

tvScientific’s newly granted patent solidifies its role as a leader in the evolution of TV advertising. By integrating advanced ML and AI technologies, the platform offers advertisers transparency, control, and optimization capabilities that drive measurable outcomes. As TV Advertising 2.0 emerges, tvScientific is at the cutting edge, revolutionizing how TV ads are delivered and measured.

LTX Studio removes waitlist, offering free and paid subscription options with unique professional features

Lightricks, the AI innovators behind popular apps like Facetune, Videoleap, and Photoleap, have announced the public beta release of LTX Studio, the first AI-driven storyboarding and prototyping platform. This platform is designed for creative film and marketing professionals, offering real-time generative and editing solutions that enhance visual storytelling. With new features like increased character and frame control and multi-user collaboration, LTX Studio pushes the boundaries of video production.

1. AI-Driven Storyboarding and Prototyping

• LTX Studio integrates proprietary AI research from Lightricks with the latest licensed and open-source generative AI models.
• This platform redefines the creative process by streamlining video production planning and execution.
• LTX Studio empowers creative professionals—from filmmakers to advertising agencies—to visualize, storyboard, and pitch their concepts with unprecedented efficiency and control.

2. Enhanced Collaboration for Creative Teams

• LTX Studio’s new Collaboration feature enables teams to work together more efficiently with live edit views.
• Future updates will include additional collaborative tools, such as commenting and suggestion capabilities, enhancing the creative workflow.

3. Advanced Character and Frame Control

• The platform now includes Character Acting features that sync realistic voices with lip movements, allowing users to customize facial gestures and dialogues.
• Users can generate voice from text using AI or upload original voice files, with future updates to include voice switching and complete scene editing.
• The Generation Control feature provides users with more accuracy in creating desired frames and motion through tools like Frame Creator and Keyframe Control.

4. Case Study: eToro's AI-Generated Advertisement

• Financial services company eToro recently used LTX Studio to create an AI-generated advertisement aired during the Paris Olympics.
• This case study demonstrates LTX Studio’s ability to produce high-quality, realistic video content, showcasing its potential for brands to create compelling visual stories.

5. Pricing Model

• LTX Studio offers a tiered pricing model, allowing users to experience the platform for free with limited generative AI capabilities.
• Users can select from various plans based on their monthly generative time needs, with custom plans available for enterprises and larger teams.

LTX Studio is a groundbreaking AI-driven platform that revolutionizes the creative process for video production. With features like enhanced collaboration, advanced character acting, and precise generation control, it empowers creative professionals to bring their ideas to life with ease. As demonstrated by the recent eToro case study, LTX Studio offers a powerful tool for brands looking to create high-quality visual stories.

Marchex, a leader in AI and conversational intelligence, has announced a strategic partnership with DealerOn, a premier automotive marketing technology company. This partnership will see DealerOn utilizing Marchex’s call analytics and attribution platform to optimize marketing campaigns through conversational intelligence, enhancing the performance and targeting of their customers' advertising efforts.

1. Partnership Overview: Marchex and DealerOn

• DealerOn will deploy Marchex’s call analytics and attribution platform, leveraging conversational intelligence to optimize marketing campaigns for their automotive clients.
• This partnership will enable DealerOn customers to integrate conversational data with existing digital advertising platforms, improving targeting based on customer intent.

2. Enhancing Marketing Campaigns with Conversational Intelligence

• By using Marchex’s platform, DealerOn customers can monitor key metrics such as call volume, conversation quality, and Return on Ad Spend (ROAS).
• The integration provides insights into the monetary impact of call volume and handling, helping businesses make data-driven decisions to meet their targets.

3. DealerOn’s Strategic Move in the Automotive Industry

• DealerOn serves over 5,000 automotive dealerships and dealer groups across North America, managing websites and digital ads.
• The choice to partner with Marchex was driven by the need for a continuously innovating call analytics partner tailored to the automotive industry.

4. Benefits of Marchex’s Call Analytics Solutions

• Premium Call Tracking: Advanced service using Dynamic Number Insertion (DNI) technology to track calls across multiple user sessions, offering insights into customer journeys.
• Digital Advertising Call Tracking: Specifically tracks calls originating from digital ads, leveraging AI-driven call analytics to improve campaign effectiveness.
• Standard Call Tracking: Uses unique tracking numbers on dealership websites that forward calls to the dealer’s primary number, in line with OEM program guidelines.

5. The Impact of the Partnership on the Automotive Industry

• Marchex’s solutions will enable DealerOn to deliver detailed reporting and improve the accuracy of marketing performance through prescriptive data analytics.
• This partnership marks a significant advancement in providing essential conversational data analytics for tracking and quantifying marketing initiatives in the automotive sector.

The partnership between Marchex and DealerOn represents a major step forward in optimizing automotive marketing strategies through advanced call analytics and conversational intelligence. By integrating these technologies, DealerOn is poised to deliver enhanced targeting and improved ROI for their automotive clients, solidifying their leadership in the industry.

Enhancements equip GoTo Connect with AI-driven customer interaction workflows, actionable customer data, and new tech integrations, enabling businesses to improve their customer experience

GoTo, a leader in IT management, support, and business communications, has announced over 40 enhancements to its GoTo Connect portfolio. These new innovations aim to revolutionize customer experiences by streamlining communication, unifying technology tools, and leveraging data analytics to simplify workflows.

1. Enhancing Customer Experience with Advanced Analytics

• AI Topic Flags: Track and analyze key conversation topics using advanced speech analysis in GoTo Connect Contact Center to identify trends and improve customer interactions.
• Enhanced Call Reports: Access searchable call transcripts, multi-tiered permission levels, and simplified resolution reporting to gain deeper insights into call performance.
• Agent Performance Training: Utilize comprehensive reports to analyze call failures, handle times, and workload, optimizing agent performance and training.

2. Automating Workflows for Effortless Communication

• WhatsApp Integration: Engage with customers through WhatsApp within GoTo Connect’s multichannel inbox, supporting text, images, videos, and voice messages.
• AI-Driven Text-to-Speech: Generate polished sound clips from scripts in 90 languages with 11 background music options using AI technology.
• Real-Time Closed Captioning: Improve meeting accessibility with real-time audio transcriptions in GoTo Meeting, converting audio to text.
• Personalized Screen Pop: Access relevant caller information instantly with screen pop during voice calls, enhancing efficiency.

3. Unifying Technology Tools for Efficiency

• Zendesk Integration: Maintain seamless conversation histories and customer data within GoTo Connect while engaging through preferred channels.
• ServiceNow Integration: Streamline workflows and enhance team collaboration with a complete view of customer needs.
• Additional Integrations: GoTo Connect now supports Sugar CRM, Pipedrive, Freshsales, and Freshdesk for improved customer interaction and unified communication.

4. Upgrading Webinars with GoTo Webinar

• New GoTo Webinar Standard: Host and manage virtual events with customizable layouts, breakout rooms, and real-time audience reactions.
• Mobile Webinars: Conduct webinars on mobile and desktop devices through the updated GoTo application.
• Interprefy Integration: Offer real-time multilingual interpretation in GoTo Webinar using Interprefy’s technology.

GoTo’s latest updates to the GoTo Connect and GoTo Webinar platforms underscore their commitment to enhancing customer experiences through seamless communication, advanced analytics, and unified technology tools. These 40+ new features and integrations are designed to simplify workflows, improve interactions, and leverage data for better business outcomes.

Video API automations transform post-production workflows, accelerate time-to-market, and boost video content ROI

Cloudinary, a leading image and video technology platform, has announced several new AI capabilities for its Cloudinary Video API. These updates include Dynamic Video Overlays, AI Auto Transcription, and AI Auto Chaptering, designed to streamline complex post-production tasks and enable scalable, customized video experiences in minutes.

1. Tackling Post-Production Complexity

• Survey Insights: A recent Cloudinary survey of over 300 professionals found that post-production tasks are the biggest challenge for video ROI, with 58% citing time and resource constraints.
• Efficiency Gains: Cloudinary's AI capabilities automate post-production tasks, saving brands up to 92,000 workdays per month.

2. New AI-Powered Video Capabilities

• Dynamic Video Overlays: Apply engaging image or text overlays that adapt based on the movement of subjects within videos. This feature allows for rapid application across multiple videos, ideal for ecommerce promotions and sitewide sales.
• AI Auto Transcription: Automatically generate video transcripts upon upload. This feature also supports subtitle and caption generation and facilitates translation into multiple languages. The Transcript Editor speeds up editing by allowing easy identification of specific video segments.
• AI Auto Chaptering: Automatically generate video chapters for long-form content either via API or an intuitive user interface. Chapters enhance navigation and aid in creating compelling clips for various promotional channels.

3. Enhancing Video Management and Delivery

• Previous Innovations: Cloudinary's AI-powered features such as Video Previews and Video Smart Crop also contribute to efficient post-production and video management.
• Platform Trust: Leading brands like Bleacher Report, Doximity, Fiverr, Hydrow, and Vorwerk rely on Cloudinary for managing and delivering their video content efficiently and securely.

Cloudinary's latest AI advancements in video technology are set to revolutionize post-production by simplifying complex tasks and delivering customized video experiences quickly and cost-effectively. With these enhancements, Cloudinary continues to support brands in meeting the high demands of today’s video-rich landscape.

TapClicks, a leader in Smart Marketing solutions, has introduced a new integration for its TapOrders Order Management System (OMS) the LinkedIn Ads Push Connector. This tool is designed to optimize B2B marketing on LinkedIn, the world’s largest professional networking platform.

1. Streamlining B2B Marketing on LinkedIn

• Enhanced Efficiency: The LinkedIn Ads Push Connector simplifies and enhances digital marketing efforts for businesses of all sizes, from large corporations to growing small enterprises.
• Ideal for Agencies: Marketing agencies managing expansive campaigns will find the tool particularly useful, thanks to its user-friendly interface that reduces human error and simplifies campaign management.

2. Key Features of the LinkedIn Ads Push Connector

• Campaign Enablement: The connector automates campaign setup and management, reducing the need for manual effort and minimizing duplication.
• Improved Workflow: By streamlining workflows, the connector allows users to focus on creating impactful messages and effective marketing strategies.

3. Availability and Contact Information

• Accessing the Connector: The LinkedIn Ads Push Connector is now available on TapOrders OMS. Clients interested in learning more can reach out to their TapClicks Customer Success Manager or contact customercare@tapclicks.com.

TapClicks’ new LinkedIn Ads Push Connector marks a significant advancement in B2B marketing efficiency, offering businesses a streamlined solution for managing LinkedIn Ads campaigns and improving overall marketing effectiveness.

Zappi and the AMA partner to release a B2B survey of marketers and insights professionals about how they use data and connect insights in their businesses

Zappi, a leading consumer insights platform, has released a new report titled "The Connected Insights Imperative", in collaboration with the American Marketing Association (AMA). This comprehensive report delves into how marketers and insights professionals leverage data, connect insights within their organizations, and the role of AI in the insights function.

1. Insights Teams as Business Catalysts

• High Satisfaction: 83% of survey respondents express satisfaction with their company’s insights function.
• Influence on Decisions: 69% believe insights significantly influence business decisions. However, only 21% of companies have a dedicated insights department.
• Strategic Role: 52% view insights staff as strategic partners, while 31% see them as advisors. Yet, 17% still consider them as "order takers," indicating room for improvement.

2. Technology Adoption vs. Data Systematization

• Tech Utilization: 78% of respondents frequently use technology for consumer insights.
• System Challenges: Despite high tech usage, 59% report a lack of systematic handling of insights projects, often relying on disparate tools. Key challenges include budget constraints (40%), disconnected data (33%), and time limitations (28%).
• Data Fragmentation: 43% of respondents have disconnected or fragmented insights and data.

3. Data Maturity Levels

• Consumer Feedback and Data: 57% of respondents have achieved a high level of maturity in consumer feedback and data management. Zappi's Connected Insights Framework helps companies advance from "Disconnected" to "Connected."

4. AI Adoption in Insights

• AI Leadership: Insights professionals are at the forefront of AI adoption, with over 35% emphasizing the importance of AI for consumer insights.
• Importance of AI: 57% believe AI tools are crucial for effectively utilizing consumer data.

The "Connected Insights Imperative" report underscores the essential role of insights teams in shaping business strategies and highlights the need for improved data connectivity and systematization. Embracing these changes will enable companies to enhance consumer centricity and drive impactful decision-making.

The survey, conducted from April to June 2024, involved 715 marketers and insights professionals from brand-side organizations, marking the largest sample in an insights maturity study since 2009.