Developed With Input from Hundreds of the World’s Leading YouTube Creators and Backed by Powerful Data, Spotter Studio’s Suite of Offerings Launches at VidSummit 2024.

Spotter, a leading platform in the Creator economy on YouTube, has unveiled Spotter Studio, an AI-powered creative suite designed to revolutionize how YouTube Creators develop content. Launched at VidSummit, Spotter Studio offers advanced tools and personalized recommendations to enhance video ideation, planning, and performance.

• Spotter Studio Overview: Spotter Studio is a groundbreaking tool that serves as a brainstorm partner, project planner, and research copilot, designed specifically for YouTube Creators. Early beta results have shown an average 49% increase in video views within the first 7 days compared to videos made without the platform.

• Features and Benefits:

  • Personalized Recommendations: Provides data-driven insights to help Creators develop innovative video concepts, compelling titles, and eye-catching thumbnails.
  • Comprehensive Support: Supports Creators throughout the entire production process, including ideation, research, and project management.
  • Unique Tools: Features include Outliers for discovering new concepts, Brainstorm for refining ideas, and Projects for planning and tracking tasks.
  • Increased Engagement: Beta testing demonstrated a significant boost in viewership and engagement, with a total of 844 million views across all videos developed using the software.
  • Democratization of Success: Offers advanced tools and insights to a broader range of Creators, leveling the playing field and enabling more Creators to achieve success.

• Endorsements and Testimonials: Top YouTube Creators and experts, including MrBeast, Dude Perfect, and Colin & Samir, have participated in the beta program and praised Spotter Studio for its ability to streamline their creative processes and enhance content performance.

• Pricing and Availability: Spotter Studio is available for $49/month or a limited-time offer of $299/year with a 50% discount. It is accessible to Creators in the US, Canada, UK, and Australia.

Spotter Studio represents a major advancement in content creation for YouTube Creators, offering a comprehensive suite of tools designed to optimize video production and boost engagement. With its AI-driven features and personalized insights, Spotter Studio is set to become an essential asset for Creators looking to elevate their content and drive growth.

Pentaleap's Technology Empowers Retail Media Networks to Maximize Revenue Potential and Foster a More Inclusive Global Ecosystem

Pentaleap Inc., a leader in retail media technology, has announced the launch of its modular retail media platform. This innovative platform is designed to help retail media networks (RMNs) fully unlock their potential for onsite monetization and optimize their advertising strategies.

• Platform Overview:

  • Publisher Manager Portal: Provides RMNs with comprehensive control over site monetization. Features include the Fluid Ad Server, SSP, and yield management tools, allowing for increased revenue without sacrificing ad relevance.
  • Campaign Manager: Simplifies campaign creation for advertisers, offering tools for tailoring bids, optimizing performance with dynamic pacing, suggested bids, and real-time reporting.

• Strategic Collaborations:

  • Recent Partnerships: Pentaleap’s growing client base now includes The Home Depot and Pague Menos, alongside existing major retailers like Staples.
  • Client Benefits:
    • The Home Depot: Enhanced performance of sponsored products and improved relevancy.
    • Staples: Achieved 30% higher Return on Ad Spend (ROAS), 4X incremental ad revenue, and increased impressions and fill rate.

• Client Testimonials:

  • Staples: Noted a breakthrough in matching the performance of sponsored products with organic products.
  • THG: Praised Pentaleap’s approach for expanding ad solutions while maintaining a seamless user experience.
  • Casio America: Reported a 218% increase in ROAS and significant improvements in units sold, revenue, and click-through rate (CTR).

• Global Expansion:

  • Ongoing Discussions: Pentaleap is negotiating with emerging RMNs in North and South America, EMEA, and Australia.
  • Future Prospects: Expected to enhance global retail media capabilities and offer more relevant sponsored product ads.

Pentaleap’s modular retail media platform offers a robust solution for RMNs and advertisers, driving efficiency and revenue growth while maintaining ad relevancy. With strategic partnerships and a focus on global expansion, Pentaleap is set to transform the retail media landscape and provide enhanced value to its clients.

Groundbreaking Solution Offers Global Enterprises Alternate Geographical Boundaries to Improve Insights Surrounding Local Audiences, Markets, and Trends

Digital Element, a global leader in IP geolocation technology, has introduced the Alternate Area Database (DB), a groundbreaking enhancement to its NetAcuity IP Geolocation solution. This innovative database allows businesses to leverage alternative geographical boundaries beyond traditional postal codes for more precise global IP geolocation.

• Alternate Area DB:

  • Enhanced Segmentation: Provides businesses with the ability to use Statistical Area Level 1 (SA1) boundaries from the Australian Bureau of Statistics, offering more detailed geographical segmentation compared to traditional postal codes.
  • Coverage: Segments Australia's 26 million population into 61,000 SA1 zones, a significant improvement over the 3,300 postal codes previously used.

• Advancements:

  • Improved Local Insights: Offers enhanced local insights while preserving digital privacy, allowing businesses to gain a more nuanced understanding of regional trends.
  • Global Expansion: Future plans include extending the Alternate Area DB to include Germany’s PLZ8 and France’s IRIS statistical areas.

• Applications:

  • Advertising: Enhances targeting capabilities by providing more granular geographic data.
  • Cybersecurity: Helps firms improve their understanding of regional dynamics for better security measures.
  • Retail: Assists retailers in refining market strategies with detailed demographic information.

Quotes
Vinod Kashyap, Chief Product Officer of Digital Element, stated, “Traditional postcode-level data has been the industry standard for decades but companies often need an alternate look into the geographies where they do business. This new database enhances current practices by leveraging statistical areas to provide enhanced local insights while maintaining an individual’s digital privacy.”

The launch of the Alternate Area DB marks a significant advancement in IP geolocation technology. By providing businesses with more detailed geographical data, Digital Element enables better decision-making and strategic planning across various sectors, from advertising to cybersecurity and retail.

Availability of Quickplay's platform on AWS Marketplace provides joint customers with business and operational benefits, reducing time to market and quickly increasing capabilities

Quickplay is excited to announce that its comprehensive solutions portfolio is now available on AWS Marketplace. This move marks a significant step in providing innovative OTT product solutions for sports, operators, and media companies, leveraging the power of Amazon Web Services (AWS).

• AWS Marketplace Availability:

  • Streamlined Access: AWS customers can now easily access Quickplay's cloud-native platform, including its award-winning CMS and end-to-end orchestration capabilities.
  • Generative AI Tools: Quickplay’s tools for content recommendations, dynamic ad placements, and automated highlight reel production are now available through AWS Marketplace.

• Benefits for OTT Providers:

  • Flexibility and Agility: The open, modular, cloud-native architecture allows Tier 1 sports, telco, and media OTT providers to stay ahead of technological advancements and evolving consumer demands.
  • Custom Solutions: OTT providers can build tailored solutions using Quickplay’s CMS and Universal orchestration layer, integrating with premium video offerings available on AWS Marketplace, such as AWS Elemental Media Services and Amazon Bedrock.

Quotes
Paul Pastor, Chief Business Officer at Quickplay, commented, “The fierce competition for streaming audiences is amplifying the need for the smartest, fastest, most effective ways to engage and monetize viewers. Our AWS Marketplace availability is turbocharging the industry’s CMS, orchestration, and AI capabilities, all of which are essential to creating value for streaming services and their customers.”

Events and Demonstrations

• IBC Amsterdam: Quickplay will showcase its cloud-native platform at Stand 5.H61.
• Panel Discussion: Attend the "Market Success With Multiple Monetisation Models" panel on Saturday, September 14 at 3:30 PM CET at CE Stage Hall 5 (5.A28).

Contact Information
Meet Quickplay at IBC or book a meeting at sales@quickplay.com.

Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs and content comparisons

Gracenote, the content solutions business unit of Nielsen, has unveiled Gracenote Watch Prompts, a groundbreaking dataset designed to enhance global video platforms and services. This new offering provides compelling facts about TV programs and movies to influence viewer decisions, driving increased engagement and time spent on content.

Market Context

• Consumer Behavior: According to Nielsen's 2023 U.S. Streaming Content survey, 74% of consumers are unsure about what to watch when starting a streaming session, and fewer than 30% find recommendations useful. This highlights a significant opportunity for video platforms to improve content discovery and personalization.

Features of Gracenote Watch Prompts

• Critical Facts: Provides information on notable awards and critical acclaim, offering proof of content quality.
• Talent Spotlights: Highlights popular actors and creators to align with viewer preferences.
• Content Comparisons: Offers analogies with thematically similar content to provide new viewing options.

Examples

• "Succession": Information might include its 13 Emmy Awards, including two for "Outstanding Drama Series," to highlight its critical success.
• "Barbie": The dataset could describe it as "Legally Blonde" meets "The Lego Movie," offering a relatable comparison to attract viewers.

Technology and Expertise

• Machine Learning and Human Editorial: Gracenote combines advanced machine learning with human editorial review to ensure accuracy and quality. This approach automates content snippet creation and continually improves through a feedback loop.

Quote
Trent Wheeler, Chief Product Officer at Gracenote, stated, “Streaming services are challenged to continually enhance the user experiences they offer to delight viewers, increase time spent, and reduce churn. Watch Prompts leverages the expertise of Gracenote's human editors along with scalability enabled by machine learning to deliver an entirely new dataset that will help our customers evolve and meet these challenges.”

Gracenote’s Role in the Industry
Gracenote has a strong history of supporting major TV providers with its gold-standard program metadata, imagery, and ID offerings. As the entertainment landscape evolves, Gracenote continues to innovate, helping customers maximize engagement and monetization.

Yelp Ads Augment Advertising Opportunities Available to Customers and Businesses

LocaliQ Digital Marketing Solutions (DMS), a division of Gannett Co., Inc., is enhancing its suite of solutions for small to mid-sized businesses with the introduction of Yelp Ads into its Search Ads product. This latest offering aims to position LocaliQ customers in front of their target audiences at precisely the right moment.

• Search Ads Integration: LocaliQ’s Search Ads utilize proprietary technology to optimize campaign budgets across multiple search engines, including Google and Bing. This approach ensures the highest volume and quality of leads by focusing on the best keywords and publishers.
• Yelp Ads Addition: With the inclusion of Yelp Ads, LocaliQ customers can now reach Yelp’s high-intent audience of over 74 million users searching for goods and services each month. Yelp data indicates that 83% of its users spend with a business found on the platform, and 57% contact a business they found on Yelp within a day.

Benefits

• Enhanced Lead Generation: The integration allows businesses to diversify their search campaigns and connect with a broader audience. Pilot campaigns with Yelp have shown positive results, with 60% of campaigns experiencing stabilized or improved cost per lead while increasing audience reach.
• Eligibility Requirements: To add Yelp Ads to their Search Ads campaign, LocaliQ customers must have a Yelp business page with accurate contact information, business hours, a short description, at least two profile pictures, a website link, and a minimum three-star rating. Businesses without Yelp reviews are also eligible.

Quote
Chris Cho, President of LocaliQ, stated, “LocaliQ’s fully optimized search offerings enable our customers to effectively and efficiently connect with their ideal prospects and grow their businesses by bringing in more qualified leads at a lower overall cost. By diversifying the publishers included in search campaigns, we’re providing access to more potential prospects. The success of our pilot campaigns with Yelp has been encouraging, and we’re excited to expand this offering to help our customers achieve their goals.”

LocaliQ’s Expertise

• Proven Track Record: Leveraging decades of experience in digital marketing for small businesses, LocaliQ offers innovative search solutions, including AI-powered optimizations.
• Comprehensive Coverage: LocaliQ’s Search Ads are search engine-agnostic, fully optimized, and designed to be where 98% of consumers search, ensuring broad visibility and effective lead generation.

Next Steps
LocaliQ began rolling out Yelp Ads access to qualifying customers in June 2024, with plans to continue expanding this feature to further enhance lead generation capabilities.

Former chief of staff in the Office of the Federal CIO will lead Socure's team that is working to transform access to government services and eliminate identity fraud in the public sector

Socure, a leading provider of artificial intelligence for digital identity verification, sanctions screening, and fraud prevention, has appointed Jordan Burris as Vice President and General Manager of Public Sector Solutions. This move follows Burris's successful tenure as Head of Public Sector Strategy.

• New Role and Responsibilities

  • Jordan Burris will lead Socure's public sector team.
  • Focus on eliminating taxpayer fraud and improving access to government benefits and services.
  • Socure currently partners with over 30 federal and state government agencies.

• Endorsements and Statements

  • Matt Thompson, Socure's Chief Revenue Officer, praises Burris's leadership and expertise.
  • Burris’s commitment to combating identity fraud and enhancing public sector services is highlighted.

• Burris’s Background

  • 15 years of experience driving digital transformation.
  • Former Chief of Staff at the White House Office of the Federal Chief Information Officer.
  • Recognized for contributions to technology and cybersecurity policy, and named a Top Public Sector Leader to Watch by WashingtonExec.

Jordan Burris’s appointment marks a significant step in Socure’s expansion and enhancement of its public sector solutions. His extensive experience and dedication are expected to drive transformative changes in identity verification and fraud prevention across government agencies.

Proven Industry Veteran to Help Drive Next Stage of Company Growth

Oligo Security, a leading runtime application security and observability platform, has announced the appointment of Mike O’Malley as Chief Marketing Officer (CMO). This move comes as Oligo continues to experience rapid growth in the market.

• New Role and Experience

  • Mike O’Malley joins Oligo Security as CMO.
  • Brings over 20 years of experience in marketing, go-to-market strategies, and community building.
  • Proven track record in launching innovative products and scaling global demand engines.

• Previous Roles and Achievements

  • Former CMO at Noname Security, acquired by Akamai in June 2024.
  • Held leadership positions at CyberArk, 128 Technology, EMC, Acme Packet, and VMware.

• Statements from Leadership

  • Nadav Czerninski, CEO and Co-Founder of Oligo Security, highlights O'Malley's expertise and its importance for Oligo’s growth.
  • O'Malley expresses excitement about joining Oligo and contributing to its disruptive solutions and company culture.

Mike O’Malley’s appointment as CMO is a strategic move for Oligo Security, aimed at driving growth and innovation in application security. His extensive experience and success in the cybersecurity market are expected to significantly impact the company’s trajectory.