Comcast Business has announced the launch of its new multichannel brand campaign, "Powering the Engine of Modern Business," emphasizing its role as a global enterprise technology partner. The campaign highlights real-world technological solutions provided by Comcast Business, demonstrating how businesses across industries—from small enterprises to global corporations—benefit from advanced connectivity, cybersecurity, and networking solutions.

The campaign includes three TV spots featuring narration by Josh Brolin and cameos from Billy Horschel, golf legend Tom Watson, and Golf Channel’s Rich Lerner. Additionally, Comcast Business has secured a two-year agreement with Billy Horschel as its brand ambassador, aligning with its partnership with THE PLAYERS Championship and the PGA TOUR.

Highlights of the Campaign

1. Comcast Business as a Global Technology Solutions Partner

• The campaign showcases how Comcast Business empowers organizations with:
  • Advanced networking and connectivity solutions.
  • Cutting-edge cybersecurity to safeguard data and transactions.
  • Seamless operational efficiencies for retailers, restaurants, hotels, hospitals, and major sporting events.
• The TV spots feature real-world business applications, showing how Comcast Business enables frictionless transactions, automated restocking, and enhanced customer experiences.

2. Comcast Business & PGA TOUR Partnership

• Comcast Business has been named the Official Business Internet, Voice, Wi-Fi, and SD-WAN Service Provider of the PGA TOUR.
• Provides technological infrastructure at:
  • PGA TOUR Global Home in Ponte Vedra Beach, Florida.
  • Tournament Players Club (TPC) properties nationwide, including TPC Sawgrass.
• Enables connectivity for:
  • Live international tournament broadcasts.
  • Automated greenskeeping software, supporting robotic mowers and sprinklers.

3. Billy Horschel as Comcast Business Brand Ambassador

• Comcast Business signed a two-year agreement with Billy Horschel ahead of THE PLAYERS Championship.
• Horschel will feature the Comcast Business logo on his hat throughout the 2025 and 2026 PGA TOUR seasons.
• His competitive spirit and strategic mindset align with Comcast Business' approach to delivering top-tier enterprise solutions.

The Impact of the “Powering the Engine of Modern Business” Campaign

• Three TV spots showcase Comcast Business’ real-world impact across multiple industries.
• The campaign will be rolled out through TV, digital, and social media channels.
• Created by Goodby Silverstein & Partners (GS&P), with a focus on highlighting Comcast Business as the backbone of modern business operations.

With the launch of its new brand campaign, Comcast Business reinforces its position as a leading global enterprise technology provider. From small businesses to Fortune 500 companies, the PGA TOUR, and major retail brands, Comcast Business continues to power businesses with reliable, scalable, and secure technology solutions.