ON24 has released a groundbreaking research report titled “Personalization in the AI Era”, revealing how artificial intelligence (AI) is transforming B2B marketing and sales strategies. The study underscores the crucial role of AI in delivering personalized experiences at scale, with a significant majority of marketers planning to leverage AI for this purpose.

Key Findings from the Report

• AI as a Catalyst for Personalization: Nearly 9 in 10 marketers are planning to use AI to enhance their personalization efforts. This trend highlights the growing reliance on AI to meet the demand for personalized customer experiences.
• Personalization is a Standard Practice: A striking 99% of B2B marketers are engaging in some form of personalization, indicating its established role in modern marketing strategies.
• AI Enhances Personalization: 84% of marketers believe that AI is crucial for making personalization efforts more achievable and effective.
• Opportunity for Engagement-Based Personalization: Despite the widespread use of personalization, only 35% of B2B marketers currently personalize based on engagement data, presenting a significant opportunity for deeper audience segmentation.
• Impact on Pipeline and Revenue Growth: More than half (54%) of marketers see personalization as a key driver for accelerating pipeline growth and closing deals more swiftly.

Statements from ON24 Leadership

• Callan Young, CMO of ON24: “Every company knows it's mission-critical to deliver personalized experiences to achieve ongoing pipeline growth, but the truth is that few have the technology, resources, and expertise to do so – especially at scale. Our research demonstrates that AI is key for personalization to become reality. That’s why we have made personalization a key pillar of our innovation roadmap, helping sales and marketing teams engage the audiences most important to their business in a highly targeted, intelligent, and impactful way to drive pipeline and revenue growth.”

The report from ON24 highlights the pivotal role of AI in enhancing personalization strategies and underscores its importance in driving marketing effectiveness and business growth. As AI continues to evolve, its integration into personalization efforts will likely become increasingly crucial for achieving competitive advantage in the B2B landscape.

Tour operations and hospitality companies that embrace human collaborative AI have the opportunity to gain a competitive edge in a $4.7T industry

• Mobi.ai, a human collaborative AI company, has introduced Mobi Intent Driven Search (IDS), a groundbreaking search and discovery technology for the travel industry.
• Mobi IDS integrates natural language search with generative AI, a proprietary content store of over 40 million enriched points of interest, and advanced AI capabilities to offer personalized travel recommendations.
• The technology is designed to transform how travel, tourism, and hospitality companies interact with customers by delivering tailored experiences.

1. Impact of AI on the Travel Industry

   • AI is revolutionizing the travel industry, changing the way companies engage with customers.
   • A McKinsey and Skift Research report highlights that companies leveraging advanced technology could see a 15-25% improvement in earnings.

2. Features of Mobi IDS

   • Natural Language Search: Utilizes large language models (LLMs) like ChatGPT to understand customer travel intents and provide relevant suggestions.
   • Multimodal Approach: Combines Mobi's proprietary content with planning and optimization AI to offer fast, accurate recommendations.
   • Real-Time Data Integration: Aggregates and structures data from various sources to deliver up-to-date information on dining, transportation, attractions, and more.

3. Benefits of Personalization

   • Mobi IDS enables personalized queries, allowing customers to express their preferences and behaviors.
   • This data helps brands enhance communication and marketing strategies.
   • Integrations with loyalty systems and booking engines drive engagement and boost revenue.

4. Enhanced Customer Experience

   • According to Harriet Brown, VP of Product, Mobi IDS listens to customer intentions to provide personalized destination and activity recommendations.
   • This approach fosters deep personalization, delighting customers and building emotional loyalty.

5. Easy Implementation and Integration

   • Mobi IDS can be implemented in as little as six weeks, with further custom enrichment completed within two months.
   • Features a flexible data pipeline that handles structured and unstructured data and adapts to any business logic or customer rules.
   • A ready-made testing environment ensures a smooth transition from implementation to value realization.

• Mobi IDS is set to redefine travel experiences by offering a highly personalized and intent-driven search solution that aligns with customer preferences.
• The product will be showcased at several upcoming events, providing an opportunity for companies to explore its capabilities and benefits firsthand.

Leading privacy technology company makes its CTV solution the most complete CMP available and announces webinar with Google

• Sourcepoint, a leading privacy software platform, has announced the addition of HbbTV (Hybrid Broadcast Broadband TV) support to its Connected TV (CTV) Consent Management Platform (CMP).
• This enhancement strengthens Sourcepoint's position as a leader in privacy solutions for the growing CTV market, offering expanded consent management across various CTV platforms.

1. Expansion of CTV Consent Management

   • The integration of HbbTV support into Sourcepoint's Dialogue CMP allows broadcasters and content providers to deliver customized consent messages and facilitate user choice across more CTV platforms.
   • Sourcepoint's CMP already supports major OTT/CTV devices such as Roku TV, Android TV, Tizen, Apple TV, Fire TV, and WebOS.

2. Importance of Cross-Platform Privacy Solutions

   • As the CTV landscape evolves, publishers and advertisers face the challenge of managing privacy across multiple platforms.
   • Ben Barokas, CEO and Co-Founder of Sourcepoint, emphasizes the need for a comprehensive, cross-platform approach to privacy and consent management.

3. Upcoming Webinar with Google

   • Sourcepoint will host a webinar in collaboration with Google on September 10, 2024, focusing on consent management in the CTV ecosystem and upcoming changes to Google's CMP requirements.
   • The webinar will provide insights into navigating the evolving CTV privacy landscape, especially in light of Google's expanded CMP requirements in 2025.

4. Recognition and Certification

   • Sourcepoint has received Google's Gold certification, recognizing its high standards in privacy and consent management.
   • Frances Hudson, VP of Product at Sourcepoint, highlights the company's readiness to support CTV clients with Google's upcoming 2025 CMP certification requirements.

5. Commitment to Client Support

   • Sourcepoint's CMP not only offers advanced technology but also exceptional consultative support and guidance to clients.
   • Brian Kane, COO and Co-Founder of Sourcepoint, underscores the importance of expert support in managing the complexities of consent in the CTV landscape, which is highly valued by clients as reflected in their feedback on G2.

• The addition of HbbTV support to Sourcepoint's CTV CMP solutions marks a significant step in enhancing privacy management for broadcasters and content providers across diverse platforms.
• Sourcepoint's commitment to comprehensive consent management, coupled with its consultative approach and recognition from Google, positions it as a trusted partner for CTV clients navigating the evolving privacy landscape.

New survey highlights the need for an educational shift to equip students with essential soft skills as AI reshapes the workplace

• Canva, the all-in-one visual communication platform, has released its first Creativity in Education Report, highlighting the growing importance of creativity in the future of work and the need for educational systems to adapt.
• As AI continues to transform industries, 85% of hiring managers believe creative thinking will be crucial, making it a key differentiator in the job market.

1. Creativity's Role in Education and the Workforce

   • The report, based on a Harris Poll survey of 3,000 participants including recent graduates, educators, and hiring managers, reveals that more than half of recent graduates wish they had stronger creativity skills.
   • Creativity ranks among the top skills sought by employers, alongside problem-solving and communication, highlighting the need for educational institutions to prioritize creative skill development.

2. Creativity as a Critical Skill

   • Despite its importance, creativity often receives less emphasis compared to traditional STEM subjects in educational curricula.
   • The report underscores the need for education systems to evolve, focusing more on creativity to prepare students for success in an AI-driven world.

3. Survey Insights

   • Hiring Priorities: Over three-quarters of hiring managers prioritize creative thinkers, with creativity ranked among the top three skills along with problem-solving (58%) and communication (55%).
   • Graduate Feedback: 80% of recent graduates find creativity crucial in their roles, and many feel it is the most valuable skill they learned in college.
   • Preparedness Gap: Only 38% of educators and 56% of hiring managers believe graduates are adequately prepared for the workforce, highlighting a significant skills gap.
   • Barriers for Educators: Lack of time, curriculum support, and resources are major challenges, with 83% of educators acknowledging the growing importance of creativity in education.

4. Impact of AI on Creativity

   • As AI reshapes the job market, 85% of hiring managers and 84% of recent graduates believe creativity will become even more essential, reinforcing its value as a vital soft skill.
   • Amy Schultz, Canva's Global Head of Talent Acquisition, notes that successful candidates are those who approach problems with a creative mindset, emphasizing the need to nurture creativity from early education.

5. Canva's Commitment to Education

   • Canva offers Canva for Education free for K-12 teachers, students, and educational institutions, providing over 100,000 templates and more than 10 AI tools with safety features.
   • Canva for Campus extends this support to higher education, empowering campuses worldwide to collaborate and foster creativity in their work.

• The Creativity in Education Report by Canva underscores the critical need for educational systems to prioritize creativity as a fundamental skill for future careers.
• With the increasing influence of AI, fostering creativity from early education to higher education is essential to equip the next generation with the skills needed to thrive in an evolving job market.

HUMAN’s best-in-class pre-bid detection and mitigation solution is now integrated into Opera Ads to protect CTV marketplace traffic and integrity

• HUMAN Security, Inc., a leader in cybersecurity, has announced a partnership with Opera Ads to enhance the security of Opera's Connected TV (CTV) traffic using HUMAN's pre-bid detection and mitigation solutions.
• This integration aims to protect Opera Ads’ extensive omni-channel marketplace, which connects with a global audience across e-commerce, gaming, and over 35 other verticals, ensuring the integrity and safety of its advertising inventory.

1. The Growing Importance of CTV Security

   • CTV offers a significant opportunity for brands to engage with 238.3 million U.S. consumers by 2025 through content and advertising.
   • Maintaining a healthy CTV ecosystem requires a secure advertising supply chain, where brands collaborate to quickly identify and eliminate fraud.

2. Opera Ads' Security Measures and Integration with HUMAN

   • Opera Ads manages an extensive omni-channel marketplace with a diverse inventory portfolio, supported by rigorous monitoring and verification processes.
   • With over 400 billion requests handled daily, Opera Ads relies on HUMAN’s pre-bid detection and mitigation services to safeguard users’ online experiences and uphold the integrity of the advertising ecosystem.

3. HUMAN’s Role in Preventing CTV Fraud

   • HUMAN provides advanced fraud analytics and pre-bid detection services tailored for the unique challenges of CTV, such as limited on-device measurement and server communication reliance.
   • HUMAN’s Ad Fraud Defense has been combating digital ad threats for over 12 years, offering accurate protection against sophisticated bot attacks and other digital fraud.
   • With a global reach examining over 20 trillion interactions per week, HUMAN leverages its extensive experience and industry relationships to prevent CTV-based fraud operations effectively.

4. Commitment to a Safer Advertising Environment

   • Rick Holtman, VP of Sales, Media Security at HUMAN, emphasizes HUMAN’s mission to make the internet safer and more trustworthy by protecting interactions within the advertising supply chain.
   • The partnership with Opera Ads aligns with HUMAN’s commitment to supporting brands in maintaining high-quality inventory free from malicious and invalid traffic.

• The collaboration between HUMAN Security and Opera Ads demonstrates a proactive approach to securing the CTV advertising space, addressing the increasing need for robust and scalable security solutions.
• By integrating HUMAN's advanced fraud prevention capabilities, Opera Ads is well-positioned to maintain a safe and reliable advertising ecosystem, fostering trust and protecting its vast global audience.

Bitdefender Security for Creators Offers Comprehensive Protection Against YouTube Account Takeovers, Spear-Phishing Attempts, Malware, and Other Major Cyber Threats Targeting Digital Content Producers

• Bitdefender, a global leader in cybersecurity, has launched Bitdefender Security for Creators, a service tailored for digital content producers, online creative professionals, and social media influencers who are increasingly targeted by cybercriminals for account takeovers, fraud, and other cyber threats.
• The service currently protects YouTube accounts, with plans to extend support to other platforms like Facebook, TikTok, and Instagram.

1. The Growing Threat to Content Creators

   • According to the 2024 Consumer Cybersecurity Assessment Report, 24.3% of surveyed consumers experienced a security incident in the last year, with 44% of those incidents related to fraud and 42% to phishing attempts.
   • With over 64 million content creators on YouTube alone, the risk of cyberattacks on digital creators and influencers has increased significantly, especially with the rise of deepfake technologies.
   • Cybercriminals often target accounts with large followings to amplify the impact of their malicious activities, as evidenced by cases where hijacked accounts accumulated billions of views and affected millions of fans.

2. How Cybercriminals Exploit Content Creator Accounts

   • Cyberattacks on content creators typically involve poor security practices or malware delivered via phishing, text messages, or other methods.
   • Once cybercriminals gain access, they quickly change passwords, modify content, and redirect followers to scams or malicious links, often causing significant damage before the account owner can regain control.

3. Features of Bitdefender Security for Creators

   • 24/7 YouTube Account Monitoring and Protection: Constantly monitors for unusual activities such as mass deletion of videos, account name changes, or profile modifications. Alerts are sent to account owners in real-time when suspicious activity is detected.
   • Advanced Hacking Prevention: Protects against zero-days, spyware, ransomware, malicious links, and other threats targeting login credentials and sensitive data. This protection extends across desktops, laptops, tablets, and mobile devices.
   • AI-Driven Anti-Phishing Protection: Utilizes AI technology to detect and block phishing and smishing attempts, which often involve fraudulent offers of partnerships or sponsorships designed to trick content owners.
   • Team Plan Option: Offers robust security features for channels with multiple collaborators, including video editors and graphic designers, ensuring all team members are protected.
   • Account Recovery Assistance: Provides step-by-step guidance for account recovery in case of a takeover, including removing malicious actors and regaining account access.

4. The Importance of Comprehensive Protection

   • Cybercriminals exploit the trust and reach of influencers and content creators, using compromised accounts to distribute malware and scams to millions of followers.
   • Bitdefender Security for Creators offers a comprehensive solution to protect the content, online channels, and integrity of content owners around the clock, ensuring their hard work and reputation remain secure.

• Bitdefender Security for Creators addresses the urgent need for specialized cybersecurity solutions for content creators and influencers, providing comprehensive protection against the growing threats of account takeovers and digital fraud.
• By safeguarding content and accounts across multiple platforms, Bitdefender empowers creators to focus on their work without the constant worry of cyber threats.

Tillo, the first global gift card network and API purpose-built to make it easy for brands and buyers to unlock engagement and drive growth, is pleased to announce the appointment of Bill Warshauer as Chief Revenue Officer for North America.

• Tillo, the first global gift card network and API designed to simplify engagement and drive growth for brands and buyers, has appointed Bill Warshauer as Chief Revenue Officer for North America.
• Bill Warshauer brings extensive experience in the rewards and incentives industry and is expected to significantly contribute to Tillo’s expansion efforts in North America.

1. Bill Warshauer’s Background and Experience

   • Bill Warshauer joins Tillo from Blackhawk Network, where he served as Region Head of North America Incentives.
   • He has collaborated with major companies across various industries, including telecommunications, home improvement, office supplies, technology, government agencies, and health & wellness.
   • With a 23-year tenure at Blackhawk Network, Bill developed a deep understanding of these sectors, enabling him to create customized solutions that adapt to shifting market demands.

2. Strategic Significance of the Appointment

   • Bill Warshauer’s appointment as Chief Revenue Officer is part of Tillo’s broader strategy to enhance its leadership team and accelerate growth in North America.
   • This marks the fourth recent addition to Tillo’s C-suite, following the appointments of David Kavanagh as Chief Technical Officer, Hanna Smith as Chief People Officer, and Chris Forlano as Vice President of Product.
   • Bill’s strategic vision and customer-centric approach are seen as critical to advancing Tillo’s mission of simplifying gift cards, rewards, and incentives.

3. Bill Warshauer’s Vision for Tillo

   • Bill expressed his excitement about joining Tillo and contributing to its mission of making rewards and incentives more accessible and effective through its innovative API.
   • He looks forward to collaborating with Alex Preece, CEO and Co-Founder of Tillo, and the broader team to drive US market growth and deliver exceptional value to customers.

4. CEO’s Perspective on the Appointment

   • Alex Preece, CEO and Co-Founder of Tillo, highlighted Bill’s expertise in the incentives space and his ability to forge strong customer connections.
   • Alex believes that Bill’s appointment will help Tillo enhance its partnerships and unlock new opportunities within the gift card and rewards industry, reinforcing Tillo’s leadership in this dynamic market.

• Bill Warshauer’s appointment as Chief Revenue Officer represents a strategic move for Tillo as it seeks to expand its footprint in North America.
• With a robust leadership team and a clear vision for growth, Tillo is well-positioned to continue its trajectory of success, leveraging Bill’s experience to strengthen its market presence and drive value for its customers.

New Yoast AI Optimize feature offers users fast and simplified SEO with AI

• Yoast, a global leader in search engine optimization (SEO) for WordPress and part of Newfold Digital, has introduced its latest AI feature, Yoast AI Optimize.
• This new feature is designed to simplify SEO tasks for small businesses, freelancers, content strategists, and marketing professionals by enhancing content to make it search engine-friendly and improve site visibility and rankings.

1. Yoast's SEO Leadership and AI Evolution

   • Yoast is a widely trusted SEO solution, used by over 13 million WordPress sites worldwide, known for its deep SEO expertise and user-friendly design.
   • Building on the success of its previous AI-powered tools, including last fall’s AI Generate feature, Yoast continues to innovate with AI Optimize, expanding its offerings to provide even more advanced SEO solutions.

2. Features of Yoast AI Optimize

   • AI Optimize leverages AI to enhance a user’s content, offering SEO suggestions that improve rankings and boost site visibility.
   • This feature integrates directly into the Yoast SEO Analysis process, allowing users to optimize key aspects of their content with AI-powered suggestions tailored to enhance effectiveness.
   • By clicking on the sparkle icon within the tool, users can receive targeted recommendations to improve their overall SEO performance, making the process more accessible and less time-consuming.

3. Benefits for Users

   • AI Optimize is designed to save time and reduce the complexity of SEO, which is crucial for gaining visibility on Search Engine Results Pages (SERP).
   • By using AI technology, users can streamline the process of optimizing website copy and content, allowing them to focus on growing their business.
   • The feature is aimed at enhancing the user experience by combining Yoast's in-house SEO expertise with cutting-edge AI technology, ultimately driving targeted traffic, boosting credibility, and helping businesses market more effectively.

4. Availability and Additional AI Features

   • Yoast AI Optimize is automatically available to all Yoast SEO Premium customers with version 23.2, adding to Yoast’s suite of existing AI tools, including its AI-powered title and meta description generator.
   • For further details on Yoast’s advanced AI tools such as Yoast AI Generate and AI Optimize, users are encouraged to visit Yoast.com.

• Yoast AI Optimize represents the latest innovation in Yoast's ongoing mission to simplify SEO for all website owners, leveraging AI to unlock the full potential of websites, blogs, online stores, and more.
• As part of Newfold Digital, Yoast remains committed to evolving with the latest technology to provide top-tier SEO tools that help users achieve their online marketing goals in a competitive digital landscape.