Ruder Finn, a leading independent global communications and marketing agency, has announced the appointment of Ilana Shenitzer as EVP, Brand Experience, and Head of Consumer Goods. Based in Denver, Ilana’s expertise will enhance the agency’s expanding presence in the region while driving innovation in brand storytelling and consumer engagement.

Ilana Shenitzer’s Extensive Experience

• Over 20 years of experience in consumer brand marketing.
• Led strategic and creative campaigns for major brands, including:
  • Beverages & Food: ABSOLUT, General Mills, J.M. Smucker Company, Mars Inc., Nestlé Purina, PepsiCo Foods (Frito-Lay).
  • Consumer Packaged Goods: Procter & Gamble, Whirlpool Corporation, Champion Petfoods.
  • Technology & Communications: Kodak, Motorola, U.S. Cellular.

Impact on Ruder Finn’s Consumer Goods Division

• Strengthens the agency’s expertise in consumer technology, food & beverage, and packaged goods.
• Enhances brand storytelling and executive thought leadership strategies.
• Expands Ruder Finn’s footprint in Denver following the acquisition of Big Sky Communications.

Ilana’s Vision for Ruder Finn

• Committed to driving innovation and growth in consumer marketing.
• Aims to build strong collaborative partnerships within the industry.
• Focuses on delivering impactful brand experiences through strategic communications.

Ruder Finn’s Recent Success: Kite Hill Partnership

• Ruder Finn has been named the agency of record for Kite Hill, a premium dairy-free food brand.
• Leading Kite Hill’s holistic communications strategy, including:
  • Media Relations – Enhancing brand awareness through press and media coverage.
  • Influencer Marketing – Partnering with key figures in the dairy-free space.
  • Social Media (Paid & Organic) – Strengthening digital presence and consumer engagement.
• Client Testimonial: Connie Sintuvat, VP of Marketing at Kite Hill, praised Ruder Finn’s ability to scale its expertise across multiple marketing channels.

With Ilana Shenitzer’s appointment, Ruder Finn continues to solidify its leadership in consumer brand marketing. Her extensive experience, combined with the agency’s strategic acquisitions and successful brand partnerships, positions Ruder Finn as a powerhouse in integrated marketing and communications.