News

Placements.io Appoints Mark Donohue as GM of Retail Media

Placements.io, a leader in advertising operations, has appointed Mark Donohue as General Manager of Retail Media. A 20-year advertising veteran, Donohue brings experience from Western Union, GAP, eBay, and Sony. His leadership will accelerate AdSalesOS platform innovations and expansion in the fast-growing retail media sector. Meet Donohue at ShopTalk 2025 in Las Vegas (Mar. 25-27). Donohue’s...

advertising 21 Mar 2025

Direct Digital Holdings Releases AI Guide for Destination Marketers

Direct Digital Holdings has released "Practical Generative AI Use Cases & Tools for DMOs," an educational guide designed to help Destination Marketing Organizations (DMOs) integrate AI into their marketing strategies. The guide provides real-world AI applications to improve efficiency, enhance creative output, and optimize visitor engagement. “AI is no longer a futuristic tool—it’s a necessity...

artificial intelligence 21 Mar 2025

Instacart Unveils AI-Powered Automation Suite to Boost Ad Performance

Instacart, North America’s leading grocery technology company, has announced a new suite of AI-powered automation tools aimed at optimizing ad campaign performance. These innovations simplify ad management, maximize efficiency, and help brands achieve their business goals effortlessly. Features of the AI-Powered Suite Universal Campaigns – A single campaign automatically optimizes ad formats in...

artificial intelligence 21 Mar 2025

AdLift Joins Forces with Liqvd Asia to Redefine Digital Marketing

AdLift, a performance-driven digital marketing agency, has been acquired by Liqvd Asia, a leader in integrated marketing and creative storytelling. This strategic acquisition merges AdLift’s SEO and performance marketing expertise with Liqvd Asia’s omnichannel capabilities, creating an end-to-end digital marketing powerhouse. Benefits for Brands Expanded Capabilities – Access to next-gen creative...

digital marketing 21 Mar 2025

Cordial Unveils AI-Powered Messaging Insights & Global SMS Expansion

Cordial, a leader in enterprise retail messaging, has launched two new AI-powered tools within its Cordial Edge™ platform: Message Insights – AI-driven analysis of message attributes to uncover what truly resonates with audiences.Message Assistant – Real-time, prescriptive recommendations for data-driven, high-performing content creation. Additionally, Cordial has expanded international SMS...

artificial intelligence 21 Mar 2025

YOYI TECH & Punch Digital Unite for AI-Powered Cross-Border Advertising

YOYI TECH, a leading MarTech provider in China, has partnered with South Korea’s Punch Digital Marketing to enhance cross-border programmatic advertising. This collaboration aims to simplify and optimize digital marketing for global brands expanding in both markets through AI-driven, omnichannel strategies. Partnership Highlights Seamless Cross-Border Advertising – A unified programmatic...

advertising 21 Mar 2025

Master Media Outreach: Pitch with Purpose & Build Journalist Relations

Nearly 75% of journalists say most PR pitches they receive are irrelevant. How can communicators break through the noise and build lasting media relationships? Join an exclusive webinar with award-winning PR strategist Barbara Nonas to learn actionable strategies that enhance media outreach and increase coverage success. Webinar Details Date: Tuesday, March 25, 2025Time: 12:30 PM - 1:30 PM...

marketing 21 Mar 2025

Yieldmo Secures Patents for AI-Powered Ad Innovation & Engagement

Yieldmo, a leading advertising platform leveraging AI and creative technology, has been awarded multiple patents, reinforcing its commitment to transforming digital ad experiences. With over 30 patents to date, Yieldmo continues to drive innovation in predictive creative optimization and attention signal collection. Innovations in Yieldmo’s Latest Patents 1. N-Formats: AI-Driven Creative...

artificial intelligence 21 Mar 2025