YOYI TECH, a leading MarTech provider in China, has partnered with South Korea’s Punch Digital Marketing to enhance cross-border programmatic advertising. This collaboration aims to simplify and optimize digital marketing for global brands expanding in both markets through AI-driven, omnichannel strategies.

Partnership Highlights

Seamless Cross-Border Advertising – A unified programmatic ecosystem connecting Korean brands with Chinese consumers.
Access to Over 80% of Chinese Media Inventory – Reach 1.09 billion consumers in mainland China, overseas Chinese markets, and outbound tourism.
Advanced MarTech Solutions – Integrating DSP, DMP, CDP, and AI-powered marketing automation.
Localized Campaigns – Culturally relevant, high-performance campaigns designed for both markets.
Regulatory Compliance – Ensuring transparent and compliant advertising strategies.

Why This Matters

South Korean brands can now tap into China’s massive consumer base through YOYI TECH’s data intelligence and omnichannel marketing platforms.
Chinese brands looking to expand into South Korea benefit from Punch Digital’s expertise in digital storytelling, PPC, SEO, and social media marketing.
AI-driven personalization and predictive analytics empower brands to engage audiences more effectively and drive higher conversion rates.

Executive Insights

“Our partnership with Punch Digital Marketing ensures that Korean advertisers can leverage an integrated advertising infrastructure with AI-driven solutions and strategic insights,” – Andy Ng, Managing Director, APAC, YOYI TECH.

“We’re thrilled to collaborate with YOYI TECH to revolutionize cross-border marketing, creating culturally relevant, data-driven campaigns that deliver real results,” – JK Song, CEO, Punch Digital Marketing.

“Together, we’re bridging the gap between Korean brands and Chinese consumers, building a dynamic marketing ecosystem that inspires and engages audiences across the region,” – Roy Zhou, CEO, YOYI TECH.

This strategic alliance marks a milestone in cross-border digital marketing, leveraging AI-powered programmatic advertising and omnichannel strategies. By combining data-driven insights, targeted ad placements, and strategic storytelling, YOYI TECH and Punch Digital Marketing are set to reshape how global brands connect with audiences in China and South Korea.