Placements.io, a leader in advertising operations, has appointed Mark Donohue as General Manager of Retail Media. A 20-year advertising veteran, Donohue brings experience from Western Union, GAP, eBay, and Sony. His leadership will accelerate AdSalesOS platform innovations and expansion in the fast-growing retail media sector.

Meet Donohue at ShopTalk 2025 in Las Vegas (Mar. 25-27).

Donohue’s Industry Expertise

Former Head of Media Network at Western Union, where he expanded digital commerce initiatives.
Senior leadership roles at GAP, eBay, and Sony, driving e-commerce and digital media strategy.
Expertise in multimedia revenue operations, data partnerships, and customer engagement.
Active member of IAB Retail Media Committee, CMO Council, Ascendant Network.

Why This Matters for Retail Media

Retail media ad spend is projected to exceed $100B by 2026 (eMarketer).
Placements.io's AdSalesOS helps retailers optimize ad sales and unlock new revenue streams.
Donohue will focus on scaling omnichannel advertising across e-commerce, in-store, and digital media networks.

"Retail media is transforming how brands connect with consumers. I'm excited to lead the next phase of growth at Placements.io." – Mark Donohue

Looking Ahead to 2025

Expect new innovations in retail media monetization, ad sales automation, and AI-powered campaign optimization.

Learn more about Placements.io's retail media solutions and meet Mark Donohue at ShopTalk 2025!