Instacart, North America’s leading grocery technology company, has announced a new suite of AI-powered automation tools aimed at optimizing ad campaign performance. These innovations simplify ad management, maximize efficiency, and help brands achieve their business goals effortlessly.

Features of the AI-Powered Suite

Universal Campaigns – A single campaign automatically optimizes ad formats in real-time.
AI-Powered Landing Pages – Instantly create shoppable brand destinations with AI-generated product showcases and copy.
Ads Manager Recommendations – Actionable, data-driven insights for one-click campaign optimization.
Enhanced Product Library – Effortless product management at scale.

How Universal Campaigns Are Driving Results

“Instacart Universal Campaigns have been a game-changer for our brand,” said Mike Zirngibl, Marketing Director at 1st Phorm.
Higher ROAS & increased sales lift
Seamless targeting of high-intent consumers
Effortless campaign management with AI-driven automation

Similarly, Rescue Dog Wines saw an increase in new-to-brand sales, while Celsius reported a 20% boost in campaign-attributed sales using AI-Powered Landing Pages.

Leadership Insights

"We’re investing in AI-powered automation to simplify advertising for brands, helping them cut through complexity and maximize performance effortlessly,” said Ali Miller, VP of Ads Product, Instacart.

The Future of AI in Retail Media

Instacart’s AI-driven innovations are designed to transform retail media, making ad management more efficient while enhancing customer discovery experiences. With a reach across 100,000+ retail stores, Instacart continues to empower brands with cutting-edge automation tools.

AI-powered landing pages are now available for all CPG advertisers. Additional features are in pilot, with broader availability coming soon!

Stay ahead with AI-powered advertising – Explore Instacart Ads today!